CXponent, LLC
Core Responsibilities
Strategic Leadership & Revenue Enablement
RevOps Strategy & Alignment: Own the overarching revenue operations plan to unify marketing, sales, and delivery in support of revenue growth.
Performance Metrics: Define, monitor, and optimize KPIs across the funnel—focusing on lead volume, quality, conversion, and ROI.
Forecasting & Planning: Provide insights for revenue planning, with an emphasis on marketing’s pipeline contribution.
Process Optimization: Improve processes for moving leads through each stage of the funnel/lifecycle using automation and integrated tools.
Strategic Operations Meetings: Lead ops alignment reviews and roadmap discussions across revenue functions.
QBRs & Roadmaps: Deliver quarterly performance insights and maintain an enhancement roadmap for HubSpot, Google Workspace, etc..
Tool & Vendor Management: Evaluate and manage systems that support marketing, sales, and operational scale.
M&A Systems Integration: Lead onboarding and process harmonization for acquired companies.
Best Practice Adoption: Stay ahead of platform changes and emerging RevOps/MarTech trends.
Lead Generation Strategy: Oversee planning and execution across:
SEO: Optimize content and technical strategy for organic growth.
Social Media: Manage organic and paid strategies to drive awareness and leads.
Email Marketing: Build and optimize lifecycle campaigns using HubSpot.
Digital Advertising: Plan and optimize PPC, display, and social campaigns.
Events: Support webinars and in-person events with lead capture and ROI tracking.
Website CRO: Partner on conversion-driven design and landing page optimization.
Marketing Ops & Attribution:
Own campaign setup, lead scoring, routing, and automation in HubSpot.
Implement and analyze attribution models to guide spend and strategy.
Ensure accurate database segmentation, growth, and hygiene.
Refine lead qualification and routing processes.
Use customer success insights to adjust messaging and improve lead quality.
Monitor and respond to inbound inquiries across digital channels.
Platform Ownership & Operational Excellence Systems Admin: Central owner of HubSpot, Asana, and Google Workspace—overseeing configuration, user support, and security.
Data Integrity: Enforce governance, perform audits, and lead cleanup projects.
Automation: Build and maintain workflows and scripts across platforms.
Reporting & Dashboards: Deliver actionable insights via dashboards and reports.
Training & Enablement: Create resources and programs to drive adoption and system fluency across teams.
Special Projects Commission Tracking
For Ascenda initially
Setup systems and processes for the entire platform and handoff responsibilities
#J-18808-Ljbffr
Strategic Leadership & Revenue Enablement
RevOps Strategy & Alignment: Own the overarching revenue operations plan to unify marketing, sales, and delivery in support of revenue growth.
Performance Metrics: Define, monitor, and optimize KPIs across the funnel—focusing on lead volume, quality, conversion, and ROI.
Forecasting & Planning: Provide insights for revenue planning, with an emphasis on marketing’s pipeline contribution.
Process Optimization: Improve processes for moving leads through each stage of the funnel/lifecycle using automation and integrated tools.
Strategic Operations Meetings: Lead ops alignment reviews and roadmap discussions across revenue functions.
QBRs & Roadmaps: Deliver quarterly performance insights and maintain an enhancement roadmap for HubSpot, Google Workspace, etc..
Tool & Vendor Management: Evaluate and manage systems that support marketing, sales, and operational scale.
M&A Systems Integration: Lead onboarding and process harmonization for acquired companies.
Best Practice Adoption: Stay ahead of platform changes and emerging RevOps/MarTech trends.
Lead Generation Strategy: Oversee planning and execution across:
SEO: Optimize content and technical strategy for organic growth.
Social Media: Manage organic and paid strategies to drive awareness and leads.
Email Marketing: Build and optimize lifecycle campaigns using HubSpot.
Digital Advertising: Plan and optimize PPC, display, and social campaigns.
Events: Support webinars and in-person events with lead capture and ROI tracking.
Website CRO: Partner on conversion-driven design and landing page optimization.
Marketing Ops & Attribution:
Own campaign setup, lead scoring, routing, and automation in HubSpot.
Implement and analyze attribution models to guide spend and strategy.
Ensure accurate database segmentation, growth, and hygiene.
Refine lead qualification and routing processes.
Use customer success insights to adjust messaging and improve lead quality.
Monitor and respond to inbound inquiries across digital channels.
Platform Ownership & Operational Excellence Systems Admin: Central owner of HubSpot, Asana, and Google Workspace—overseeing configuration, user support, and security.
Data Integrity: Enforce governance, perform audits, and lead cleanup projects.
Automation: Build and maintain workflows and scripts across platforms.
Reporting & Dashboards: Deliver actionable insights via dashboards and reports.
Training & Enablement: Create resources and programs to drive adoption and system fluency across teams.
Special Projects Commission Tracking
For Ascenda initially
Setup systems and processes for the entire platform and handoff responsibilities
#J-18808-Ljbffr