Traveltechessentialist
Senior Creative Strategist (Performance)
Traveltechessentialist, West Hollywood, California, United States, 90069
Senior Creative Strategist (Performance) – West Hollywood, CA
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Responsibilities
Lead creative strategy for paid performance channels including Meta, YouTube, TikTok, Pinterest, Display, and Paid Search Translate business objectives and performance insights into actionable creative briefs for agencies, designers, creators, and production partners Ensure creative aligns with brand identity while meeting channel-specific performance best practices Present creative strategy recommendations and performance insights to cross-functional partners and leadership Collaborate with in-house designers, copywriters, and external agencies to bring ideas to life with creative excellence and performance alignment Oversee end-to-end production of creative assets including static, motion, video, creator/UGC, and app store visuals Maintain creative asset libraries to support efficient versioning, localization, and testing processes Stay current on platform best practices, emerging ad formats, and creative trends to evolve our performance playbook Partner with Growth, platforms, and Integrated Marketing teams to analyze performance data and translate insights into creative improvements Implement and manage structured creative testing frameworks (A/B, multivariate) Continuously refine messaging, visuals, and formats to maximize campaign efficiency and effectiveness Focus on business impact metrics such as iROAS, conversion rate, and CPA to ensure creative work contributes directly to growth goals Partner closely with Integrated Marketing, Growth, Brand Studio, and other teams to ensure creative consistency across touchpoints Act as the creative lead and point of contact for agency and production partners Build strong relationships with internal and external stakeholders, including platform partners Experience and qualifications
8+ years in creative development, with at least 3+ years focused on performance marketing assets Strong design or creative background with a portfolio demonstrating expertise across Meta, TikTok, Google Display, DV360, App Store/Google Play, and emerging platforms Proven in-house experience collaborating with cross-functional marketing teams and managing creative production Expertise in writing creative briefs and managing external agencies or production partners Stellar organization, project management, and attention to detail; able to manage multiple projects in fast-paced environments Strong understanding of creative effectiveness principles and demonstrated impact on iROAS Excellent communication, presentation, and cross-functional collaboration skills Proficiency in design and production tools (Adobe Creative Suite, Figma, After Effects, etc.) and familiarity with emerging formats Bonus: Experience using AI for creative ideation and production The total cash range for this position in West Hollywood is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and to be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group’s family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Our official website to find and apply for job openings is careers.expediagroup.com/jobs. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the SSA and, if necessary, DHS with information from each new employee\'s I-9 to confirm work authorization.
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Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Responsibilities
Lead creative strategy for paid performance channels including Meta, YouTube, TikTok, Pinterest, Display, and Paid Search Translate business objectives and performance insights into actionable creative briefs for agencies, designers, creators, and production partners Ensure creative aligns with brand identity while meeting channel-specific performance best practices Present creative strategy recommendations and performance insights to cross-functional partners and leadership Collaborate with in-house designers, copywriters, and external agencies to bring ideas to life with creative excellence and performance alignment Oversee end-to-end production of creative assets including static, motion, video, creator/UGC, and app store visuals Maintain creative asset libraries to support efficient versioning, localization, and testing processes Stay current on platform best practices, emerging ad formats, and creative trends to evolve our performance playbook Partner with Growth, platforms, and Integrated Marketing teams to analyze performance data and translate insights into creative improvements Implement and manage structured creative testing frameworks (A/B, multivariate) Continuously refine messaging, visuals, and formats to maximize campaign efficiency and effectiveness Focus on business impact metrics such as iROAS, conversion rate, and CPA to ensure creative work contributes directly to growth goals Partner closely with Integrated Marketing, Growth, Brand Studio, and other teams to ensure creative consistency across touchpoints Act as the creative lead and point of contact for agency and production partners Build strong relationships with internal and external stakeholders, including platform partners Experience and qualifications
8+ years in creative development, with at least 3+ years focused on performance marketing assets Strong design or creative background with a portfolio demonstrating expertise across Meta, TikTok, Google Display, DV360, App Store/Google Play, and emerging platforms Proven in-house experience collaborating with cross-functional marketing teams and managing creative production Expertise in writing creative briefs and managing external agencies or production partners Stellar organization, project management, and attention to detail; able to manage multiple projects in fast-paced environments Strong understanding of creative effectiveness principles and demonstrated impact on iROAS Excellent communication, presentation, and cross-functional collaboration skills Proficiency in design and production tools (Adobe Creative Suite, Figma, After Effects, etc.) and familiarity with emerging formats Bonus: Experience using AI for creative ideation and production The total cash range for this position in West Hollywood is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and to be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group’s family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Our official website to find and apply for job openings is careers.expediagroup.com/jobs. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the SSA and, if necessary, DHS with information from each new employee\'s I-9 to confirm work authorization.
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