Salesforce Marketing Cloud Technical Lead
Unleashed Brands, Bedford, Texas, United States, 76022
We're looking for driven, mission-aligned individuals who want to make a difference in the lives of families and small business owners. Explore our career opportunities and see how you can grow with us.
At Unleashed Brands, we believe in building great kids by empowering ourteam to do meaningful work every day. We're on a mission to help kidslearn, play, and grow through brands that inspire confidence, spark imagination,and create lasting impact in communities across the country.
With a growing portfolio of category-leading youth enrichment brands andmore than 1,300 locations open or in development, our team is passionateabout making a difference—one child, one family, and one franchiseat a time.
If you're driven by purpose, fueled by innovation, and ready to be partof something bigger, we’d love to meet you. Explore our currentopportunities and start your journey with Unleashed Brands.
Position:
Salesforce Marketing Cloud Technical Lead
Location:
Bedford, TX
Job Summary The Salesforce Marketing Cloud Technical Lead would be responsible for assisting our digital marketing team with complex technical solutions, QAing new work within Salesforce Marketing Cloud, maintaining data cleanliness, testing integrations between our website and Salesforce and Salesforce Marketing Cloud, and troubleshooting and problem-solving when technical issues arise. This person will be an essential driver of our communication growth and marketing, and have the opportunity to lead new projects, present solutions, and interface with a dynamic and energetic team of subject matter experts. This teammate will be an integral part of the marketing team and report to a marketing leader, but also have the opportunity to interface with and dotted-line report to our greater Salesforce team. The Salesforce Marketing Cloud Administrator would be the product owner of Salesforce Marketing Cloud and its related applications.
This position offers a fantastic opportunity to work for a marketing-driven and growing organization, increased technical knowledge of both Salesforce and Marketing Cloud products, and learn from a talented group of Salesforce experts within our greater organization.
Job Responsibilities
Ability to effectively manage schedules and projects, and meet deadlines for time-sensitive work
Strong communication and collaboration skills, across departments, teams, and business units
Advanced technical knowledge of the Salesforce Marketing Cloud platform, including:
Synchronized Data Extensions
Journey Builder
Mobile Connect
Einstein
Content Builder
Reporting features
Automation Studio
Distributed Marketing
Advanced knowledge of HTML / CSS and ability to assist with creation and troubleshooting of email templates and Cloud Pages.
Thorough knowledge of Marketing Cloud best practices.
Basic knowledge of Salesforce core functionality, reporting, and how connectors between SFDC and SFMC function.
Advanced knowledge of and ability to create SQL queries as they relate to list management, audience segmentation, and data extension creation
Advanced knowledge of SFMC Data Designer attribute setup and implementation
Understanding of list hygiene best practices and ability to effectively manage subscriber preferences, opt-outs, and contact allotments.
Ability to clearly communicate technical information to non-technical teammates in a clear and understandable manner; ability to train teammates on best practice solutions and new technology implementations.
Manage and implement audience segmentation strategies, end‑to‑end email development, and execution of campaigns.
Drive continuous improvement through testing and iterating quickly across email metrics including deliverability, open, click‑to‑open, conversion, and opt‑out rates.
Ensure compliance with internal guidelines and best practices, including CAN‑SPAM and CASL.
Monitor and report on ongoing email performance, deliverability, and overall sender reputation to be sure that emails are getting to the Inbox.
Provide analytical insight into email metrics and share recommendations for performance enhancement.
Serve as primary system administrator for the Salesforce Marketing Cloud platform with 170+ users, including user account maintenance, onboard new business units, and other routine tasks.
Assist in the training of new users, provide ongoing user support, and grow the Marketing Cloud skill set across the organization.
Build and manage customer journeys using Journey Builder and Automation Studio with static or dynamic content with actionable trigger points to drive engagement and conversion.
Manage data feeds from Salesforce Sales Cloud and other integrations.
Work independently with members of the user community to define and document development requirements.
Preferred Requirements
Familiarity with API integrations in Salesforce and Marketing Cloud.
Familiarity with website integrations with Marketing Cloud and Salesforce.
Certifications:
Company Paid Holidays
Flexible Paid Time Off
Multiple health care insurance plans that cover medical, dental, prescription, vision, and employer HSA contributions
Competitive 401(k) Program with employer matching contributions
Daily dress code of “business casual”
A positive work environment
And much, much more
Company Description Unleashed Brands was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know‑how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging and inspiring experiences that help them become who they are destined to be. Unleashed Brands has more than 1,300 locations open and in development with plans to open more than 100+ new units annually over the next 5 years. For more information, please visit www.unleashedbrands.com. Unleashed Brands is headquartered in the Dallas/Fort Worth Metroplex.
Commitment to Equal Opportunity Unleashed Brands is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law.
ADA Consistent with the Americans with Disabilities Act (ADA), Unleashed Brands will provide reasonable accommodation to participate in the job application or interview process when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship.
Unleashed Brands is proud to be an equal-opportunity employer.
If you're offereda seat on a rocket ship,don't ask what seat! Just Get On.
- Sheryl Sandberg
Team Our team is our greatest asset. We love what we do and have a great timedoing it. When we aren’t working hard, you can find us engagingin fun team building activities.
Giving back to our community is one of our priorities. We are proud partnersto The Chosen Ones and Together We Rise through the Unleashed Brands Foundation.
#J-18808-Ljbffr
At Unleashed Brands, we believe in building great kids by empowering ourteam to do meaningful work every day. We're on a mission to help kidslearn, play, and grow through brands that inspire confidence, spark imagination,and create lasting impact in communities across the country.
With a growing portfolio of category-leading youth enrichment brands andmore than 1,300 locations open or in development, our team is passionateabout making a difference—one child, one family, and one franchiseat a time.
If you're driven by purpose, fueled by innovation, and ready to be partof something bigger, we’d love to meet you. Explore our currentopportunities and start your journey with Unleashed Brands.
Position:
Salesforce Marketing Cloud Technical Lead
Location:
Bedford, TX
Job Summary The Salesforce Marketing Cloud Technical Lead would be responsible for assisting our digital marketing team with complex technical solutions, QAing new work within Salesforce Marketing Cloud, maintaining data cleanliness, testing integrations between our website and Salesforce and Salesforce Marketing Cloud, and troubleshooting and problem-solving when technical issues arise. This person will be an essential driver of our communication growth and marketing, and have the opportunity to lead new projects, present solutions, and interface with a dynamic and energetic team of subject matter experts. This teammate will be an integral part of the marketing team and report to a marketing leader, but also have the opportunity to interface with and dotted-line report to our greater Salesforce team. The Salesforce Marketing Cloud Administrator would be the product owner of Salesforce Marketing Cloud and its related applications.
This position offers a fantastic opportunity to work for a marketing-driven and growing organization, increased technical knowledge of both Salesforce and Marketing Cloud products, and learn from a talented group of Salesforce experts within our greater organization.
Job Responsibilities
Ability to effectively manage schedules and projects, and meet deadlines for time-sensitive work
Strong communication and collaboration skills, across departments, teams, and business units
Advanced technical knowledge of the Salesforce Marketing Cloud platform, including:
Synchronized Data Extensions
Journey Builder
Mobile Connect
Einstein
Content Builder
Reporting features
Automation Studio
Distributed Marketing
Advanced knowledge of HTML / CSS and ability to assist with creation and troubleshooting of email templates and Cloud Pages.
Thorough knowledge of Marketing Cloud best practices.
Basic knowledge of Salesforce core functionality, reporting, and how connectors between SFDC and SFMC function.
Advanced knowledge of and ability to create SQL queries as they relate to list management, audience segmentation, and data extension creation
Advanced knowledge of SFMC Data Designer attribute setup and implementation
Understanding of list hygiene best practices and ability to effectively manage subscriber preferences, opt-outs, and contact allotments.
Ability to clearly communicate technical information to non-technical teammates in a clear and understandable manner; ability to train teammates on best practice solutions and new technology implementations.
Manage and implement audience segmentation strategies, end‑to‑end email development, and execution of campaigns.
Drive continuous improvement through testing and iterating quickly across email metrics including deliverability, open, click‑to‑open, conversion, and opt‑out rates.
Ensure compliance with internal guidelines and best practices, including CAN‑SPAM and CASL.
Monitor and report on ongoing email performance, deliverability, and overall sender reputation to be sure that emails are getting to the Inbox.
Provide analytical insight into email metrics and share recommendations for performance enhancement.
Serve as primary system administrator for the Salesforce Marketing Cloud platform with 170+ users, including user account maintenance, onboard new business units, and other routine tasks.
Assist in the training of new users, provide ongoing user support, and grow the Marketing Cloud skill set across the organization.
Build and manage customer journeys using Journey Builder and Automation Studio with static or dynamic content with actionable trigger points to drive engagement and conversion.
Manage data feeds from Salesforce Sales Cloud and other integrations.
Work independently with members of the user community to define and document development requirements.
Preferred Requirements
Familiarity with API integrations in Salesforce and Marketing Cloud.
Familiarity with website integrations with Marketing Cloud and Salesforce.
Certifications:
Company Paid Holidays
Flexible Paid Time Off
Multiple health care insurance plans that cover medical, dental, prescription, vision, and employer HSA contributions
Competitive 401(k) Program with employer matching contributions
Daily dress code of “business casual”
A positive work environment
And much, much more
Company Description Unleashed Brands was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know‑how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging and inspiring experiences that help them become who they are destined to be. Unleashed Brands has more than 1,300 locations open and in development with plans to open more than 100+ new units annually over the next 5 years. For more information, please visit www.unleashedbrands.com. Unleashed Brands is headquartered in the Dallas/Fort Worth Metroplex.
Commitment to Equal Opportunity Unleashed Brands is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law.
ADA Consistent with the Americans with Disabilities Act (ADA), Unleashed Brands will provide reasonable accommodation to participate in the job application or interview process when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship.
Unleashed Brands is proud to be an equal-opportunity employer.
If you're offereda seat on a rocket ship,don't ask what seat! Just Get On.
- Sheryl Sandberg
Team Our team is our greatest asset. We love what we do and have a great timedoing it. When we aren’t working hard, you can find us engagingin fun team building activities.
Giving back to our community is one of our priorities. We are proud partnersto The Chosen Ones and Together We Rise through the Unleashed Brands Foundation.
#J-18808-Ljbffr