Social Media Strategist - Music Industry Job at SSi People in New York

Social Media Strategist - Music Industry Join to apply for the Social Media Strategist - Music Industry role at SSi People . Location: NYC – Hybrid, 1–2 days in office. We are looking for someone experienced in social media within music label environments (no TV or film). The ideal candidate has a deep understanding of music fandom behavior and can lead engaging social media campaigns for artists, albums, and industry partners. Responsibilities Advocate for best‑in‑class organic social in every setting. Act as a thought leader to proactively identify and communicate learnings, best practices, platform trends and/or a necessary social point‑of‑view. Regularly report on both the status of work and wider performance, sharing actionable insights with peers, internal, and external partners. Develop and execute strategies to drive positive engagement for our artist, album, industry, and partnership campaigns. Lead fan engagement, GTM, and content calendar plans, ensuring alignment with GOSS and wider clients priorities. Stay ahead of evolving social algorithms, best practices and community behaviours, taking proactive initiative to optimize our social presence. Demonstrate a deep understanding of the behaviours, trends, and passions of music fandoms, with an expert understanding of how artists and fans engage. Monitor social listening to gauge sentiment, identify relevant themes and trends, track, analyze, and optimize social performance to support team KPIs. Ensure all content adheres to both the Social Style Guide and Strategy. Rigorously vet content for brand safety, alignment with department strategy, and broader business objectives. Manage time and resources with care and precision, ensuring thoughtful coordination across distributed teams, time zones, and dependencies. Use the RACI model to clearly identify roles and responsibilities across projects. Maintain clarity and accountability in communication, ensuring visibility across teams and leadership. Lead on‑site content capture and real‑time coverage strategy for industry milestones, artist campaigns, and brand partnerships/activations. The ability to embrace controlled chaos, pivoting in a strategic and timely manner, often without being asked. Communicative and Present: communicate transparently and proactively; maintain visible leadership with peers, management, and stakeholders. Astute and Discerning: apply strategy and marketing principles in ambiguous circumstances where typical ways of working may not apply. Proactive: anticipate opportunities, needs, questions, and issues before a situation reaches a tipping point. Consistent and Purposeful: maintain a clear sense of individual, team, and business goals; constantly clarify and work towards stronger alignment. Required Skills Organic Social Media Strategy Leadership: Developing and executing organic social strategies. Plan campaigns while avoiding editing or filming tasks. Understand diverse audiences and cultural nuances. Operate in fast‑paced, content‑driven industries (global/entertainment/media). Innovative Social Campaign Leadership: Creating original and effective social media campaigns. Engage various brand, regional, creator, and specialized channels. Algorithm Expertise and Optimization: Technical understanding of social media algorithms; analyzing algorithm changes and optimizing content for reach and engagement. Communicate Social Insights to Influence Decision‑Making: Persuasive communication to influence stakeholders. Expert Communication, Project Management, and Account Management: Organizational and interpersonal skills; coordinating remote teams and managing multiple projects/accounts. Excellent Discernment in a Constantly Changing Environment: Sound judgment and decision‑making in evolving social media. Brand safety, content evaluation, sentiment analysis, and adaptive marketing strategy. Embodies client values: innovative, passionate, collaborative, and playful. Adaptable: embrace controlled chaos, pivoting strategically and timely, often without being asked. Communicative and Present: communicate transparently and proactively, maintaining visible leadership with peers, management, and stakeholders. Astute and Discerning: apply strategy and marketing principles in ambiguous circumstances where typical ways of working may not apply. Proactive: anticipate opportunities, needs, and issues before a tipping point. Consistent and Purposeful: maintain a clear sense of individual, team, and business goals, continuously aligning efforts. Company With over 26 years of industry experience, SSi People has built its reputation on putting people first. Everything we do works toward delivering an exceptional experience for our consultants, clients, and internal team. Through a genuine commitment to people in everything we do, we focus on long‑term relationships, not transactions. By applying for this job, you agree to receive calls, AI‑generated calls, text messages, or emails from SSi People and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: SSi People Privacy Policy. Seniority Level Mid‑Senior level Employment Type Contract Job Function Consulting, Marketing, and Strategy/Planning Industries Entertainment Providers #J-18808-Ljbffr