Vice President of Marketing Strategy

Vice President of Marketing Strategy About the Company Join an innovative platform committed to transforming the municipal bond market. Industry Internet Type Privately Held, VC-backed Founded 2012 Employees 1001-5000 Funding $11-$25 million Specialties Community Improvement Finance Investment Public Finance About the Role We are seeking a dynamic Vice President of Marketing Strategy to act as a vital growth driver for our multi-brand residential home services platform. In this pivotal role, you will lead a talented marketing team while overseeing a substantial marketing budget, all aimed at driving demand generation, customer acquisition, and top-line growth across our diverse brand portfolio. Your responsibilities will include crafting and executing integrated multi-channel marketing campaigns that deliver measurable results. You will strengthen our marketing technology stack and enhance systems, data infrastructure, and business intelligence dashboards to optimize attribution, insights, and ROI metrics. Key objectives will involve scaling digital performance, amplifying brand visibility, and supporting our growth through strategic acquisitions. We are looking for a hands-on, data-driven executive with a solid track record in building lead generation and customer acquisition engines, especially within multi-brand distributed service models. The ideal candidate will possess expertise in paid search, social and display advertising, digital listings, and local SEO, with a keen focus on optimizing the digital customer journey. Your strength in segmentation, targeting, and analytics will be essential to attract and retain customers effectively. This role requires a resourceful, collaborative, and results-oriented leader with a builder's mindset and a strong customer focus. Experience in home services or multi-unit retail/franchise businesses is highly valued, along with agency oversight experience and a deep understanding of digital marketing tools and techniques. Hiring Manager Title CEO Travel Percent Less than 10% Functions Marketing