Harvey Nash
Paid Search Specialist (search engine marketing)
Harvey Nash, Culver City, California, United States, 90232
Base Pay Range
$55.00/hr - $57.00/hr
Experience Level Level III (5-7 years)
Location Culver City, Los Angeles, CA
Summary We are looking for an experienced Paid Search Specialist to join our Digital Marketing team in Culver City, Los Angeles. In this role you will plan, build, and manage paid search PPC campaigns across Google, Bing, and other search engines. You'll continually seek ways to improve performance through optimization and data‑driven insights, working collaboratively with digital marketing strategy, ad ops, analytics, and measurement teams.
Key Qualifications
4+ years of experience in a paid search marketing role, either agency or client‑side
Familiarity with paid search self‑service platforms (Google Ads, SA360, Marin, Skai/Kenshoo, Microsoft Ad Center)
Strong understanding of PPC campaign principles, digital marketing, web analytics (including SEO, programmatic, paid social)
Expert level knowledge of marketing attribution & alternative measurement methodologies
Ability to build strategic bespoke plans to reach target audiences and deliver media objectives
Excellent data analysis, visualization, and presentation skills; ability to tailor communications to stakeholders of varying digital media literacy
Proven ability to build close relationships within and across teams
Passion and curiosity for digital media
Excellent social, oral, and written communication skills
Responsibilities
Active day‑to‑day management of SEM campaigns for multiple subscription‑based business lines
Develop campaign strategies, set up campaigns, perform in‑market optimizations, track creative/copy needs, and deliver performance reporting
Generate keyword builds and analyze search query reports for new opportunities
Craft performance‑optimized ad copy, analyze landing pages and conversion funnels, and implement enhancements
Work with data and operations teams, manage trafficking and tagging to track performance accurately
Review campaign structure and performance across platforms (Google Ads, SA360, Microsoft Ad Center, Marin, Skai/Kenshoo) and internal dashboards
Manage budget trackers, forecast quarterly costs, reconcile discrepancies, and stay on budget
Demonstrate clear and thorough understanding of search marketing and deliver strategic campaigns to hit KPIs
Validate performance through strategic testing, convey insights, and present campaign performance reports to stakeholders
Education & Experience BS/BA degree required; 4+ years of paid search activation experience.
Employment Type Contract
Seniority Level Mid‑Senior level
Job Function Advertising
Industries Appliances, Electrical, and Electronics Manufacturing
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Experience Level Level III (5-7 years)
Location Culver City, Los Angeles, CA
Summary We are looking for an experienced Paid Search Specialist to join our Digital Marketing team in Culver City, Los Angeles. In this role you will plan, build, and manage paid search PPC campaigns across Google, Bing, and other search engines. You'll continually seek ways to improve performance through optimization and data‑driven insights, working collaboratively with digital marketing strategy, ad ops, analytics, and measurement teams.
Key Qualifications
4+ years of experience in a paid search marketing role, either agency or client‑side
Familiarity with paid search self‑service platforms (Google Ads, SA360, Marin, Skai/Kenshoo, Microsoft Ad Center)
Strong understanding of PPC campaign principles, digital marketing, web analytics (including SEO, programmatic, paid social)
Expert level knowledge of marketing attribution & alternative measurement methodologies
Ability to build strategic bespoke plans to reach target audiences and deliver media objectives
Excellent data analysis, visualization, and presentation skills; ability to tailor communications to stakeholders of varying digital media literacy
Proven ability to build close relationships within and across teams
Passion and curiosity for digital media
Excellent social, oral, and written communication skills
Responsibilities
Active day‑to‑day management of SEM campaigns for multiple subscription‑based business lines
Develop campaign strategies, set up campaigns, perform in‑market optimizations, track creative/copy needs, and deliver performance reporting
Generate keyword builds and analyze search query reports for new opportunities
Craft performance‑optimized ad copy, analyze landing pages and conversion funnels, and implement enhancements
Work with data and operations teams, manage trafficking and tagging to track performance accurately
Review campaign structure and performance across platforms (Google Ads, SA360, Microsoft Ad Center, Marin, Skai/Kenshoo) and internal dashboards
Manage budget trackers, forecast quarterly costs, reconcile discrepancies, and stay on budget
Demonstrate clear and thorough understanding of search marketing and deliver strategic campaigns to hit KPIs
Validate performance through strategic testing, convey insights, and present campaign performance reports to stakeholders
Education & Experience BS/BA degree required; 4+ years of paid search activation experience.
Employment Type Contract
Seniority Level Mid‑Senior level
Job Function Advertising
Industries Appliances, Electrical, and Electronics Manufacturing
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