BD Nogales Norte
Sr Manager, Platform Marketing (Vascular Access)
BD Nogales Norte, Salt Lake City, Utah, United States, 84193
Sr Manager, Platform Marketing (Vascular Access)
Join to apply for the
Sr Manager, Platform Marketing (Vascular Access)
role at
BD Nogales Norte . Job Description Summary Reports to the Director Platform Marketing – Vascular Access Portfolio value. This position is responsible for collaborating with the Global Platform Leadership team to identify and deliver on key strategic marketing objectives across BD’s vascular access platforms (Peripheral IV Catheter/PIVC and Advanced Access Device/AAD) to deliver breakthrough clinical value and growth. This position will be part of a team working across platforms and potentially BU’s to identify opportunities for growth. Projects may include developing competitive plans to penetrate existing markets, developing and collaborating across teams to launch new indications and new products, and acting as a liaison to regional marketing counterparts to achieve global revenue targets. Essential / Key Job Responsibilities Works across the PIVC and AAD platforms as a critical resource for defining new growth initiatives. This includes globally assessing competitive landscape, identifying key product/portfolio opportunities, and developing strategies to drive growth. Leads projects to identify new indications, new markets, and new solutions within our current portfolio to deliver clinical value. Includes guiding products through the innovation and GPDS process as well as leading new solutions that require significant market development, new commercial models, or significant changes to current practice. Develop strong commercialization plans that leverage customer insights, create effective pricing strategies, identify target customers, and drive messages to support commercial launch excellence. Leads market models to identify and monitor key growth opportunities globally. Works closely with platform associates as well as the regions to update and analyze data to identify trends. Subject matter expert for project needs and workflows across stakeholders. Work closely with downstream and regional marketing to provide content and drive positioning of new products and services. Work closely with business development to identify and assess potential acquisition or investment targets. Assess financial implications, including profitability and viability, for complex product/market trade-offs. Manage market research activities to develop fact-based customer insights. Education Bachelor’s degree required with a focus in Marketing / Business or Technical Field preferred MBA preferred Required Qualifications 5+ years experience in medical device product marketing and/or product management including experience with medical device product launches required. Medical device product launch experience associated with vascular access, radiology, or surgery devices required. Experience in the operating room and/or interventional procedures with demonstrated ability to build relationships with clinicians required. Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities required. Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing. Action oriented with demonstrated ability to drive results required. Strong communication and presentation skills required. Strong strategic, analytical, and problem-solving skills required. Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven required. Ability to influence without authority to drive consensus and collaboration across multiple platforms required. Must be willing and able to travel up to 30% of the time. This job description is intended as a summary of the primary responsibilities and qualifications for this position and is not inclusive of all duties or qualifications that may be required now or in the future. Why Join Us? A career at BD means being part of a team that values your opinions and contributions and encourages you to bring your authentic self to work. It’s a place where we help each other be great, do what’s right, hold each other accountable, and learn and improve every day. At BD, you’ll discover a culture in which you can learn, grow, and thrive. To learn more about BD, visit https://bd.com/careers Equal Opportunity Employer: Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics. Required Skills Primary Work Location: USA UT - Sandy Additional Locations: USA UT - Salt Lake City Work Shift: Full-time
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Join to apply for the
Sr Manager, Platform Marketing (Vascular Access)
role at
BD Nogales Norte . Job Description Summary Reports to the Director Platform Marketing – Vascular Access Portfolio value. This position is responsible for collaborating with the Global Platform Leadership team to identify and deliver on key strategic marketing objectives across BD’s vascular access platforms (Peripheral IV Catheter/PIVC and Advanced Access Device/AAD) to deliver breakthrough clinical value and growth. This position will be part of a team working across platforms and potentially BU’s to identify opportunities for growth. Projects may include developing competitive plans to penetrate existing markets, developing and collaborating across teams to launch new indications and new products, and acting as a liaison to regional marketing counterparts to achieve global revenue targets. Essential / Key Job Responsibilities Works across the PIVC and AAD platforms as a critical resource for defining new growth initiatives. This includes globally assessing competitive landscape, identifying key product/portfolio opportunities, and developing strategies to drive growth. Leads projects to identify new indications, new markets, and new solutions within our current portfolio to deliver clinical value. Includes guiding products through the innovation and GPDS process as well as leading new solutions that require significant market development, new commercial models, or significant changes to current practice. Develop strong commercialization plans that leverage customer insights, create effective pricing strategies, identify target customers, and drive messages to support commercial launch excellence. Leads market models to identify and monitor key growth opportunities globally. Works closely with platform associates as well as the regions to update and analyze data to identify trends. Subject matter expert for project needs and workflows across stakeholders. Work closely with downstream and regional marketing to provide content and drive positioning of new products and services. Work closely with business development to identify and assess potential acquisition or investment targets. Assess financial implications, including profitability and viability, for complex product/market trade-offs. Manage market research activities to develop fact-based customer insights. Education Bachelor’s degree required with a focus in Marketing / Business or Technical Field preferred MBA preferred Required Qualifications 5+ years experience in medical device product marketing and/or product management including experience with medical device product launches required. Medical device product launch experience associated with vascular access, radiology, or surgery devices required. Experience in the operating room and/or interventional procedures with demonstrated ability to build relationships with clinicians required. Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities required. Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing. Action oriented with demonstrated ability to drive results required. Strong communication and presentation skills required. Strong strategic, analytical, and problem-solving skills required. Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven required. Ability to influence without authority to drive consensus and collaboration across multiple platforms required. Must be willing and able to travel up to 30% of the time. This job description is intended as a summary of the primary responsibilities and qualifications for this position and is not inclusive of all duties or qualifications that may be required now or in the future. Why Join Us? A career at BD means being part of a team that values your opinions and contributions and encourages you to bring your authentic self to work. It’s a place where we help each other be great, do what’s right, hold each other accountable, and learn and improve every day. At BD, you’ll discover a culture in which you can learn, grow, and thrive. To learn more about BD, visit https://bd.com/careers Equal Opportunity Employer: Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics. Required Skills Primary Work Location: USA UT - Sandy Additional Locations: USA UT - Salt Lake City Work Shift: Full-time
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