BD
Sr Manager, Platform Marketing (Vascular Access)
BD, Salt Lake City, Utah, United States, 84193
Overview
Sr Manager, Platform Marketing (Vascular Access) Location: USA UT - Sandy; USA UT - Salt Lake City; Salt Lake City, UT; Draper, UT (as applicable) Position Summary
Reports to the Director Platform Marketing – Vascular Access Portfolio value. This position is responsible for collaborating with the Global Platform Leadership team to identify and deliver on key strategic marketing objectives across BD’s vascular access platforms (Peripheral IV Catheter/PIVC and Advanced Access Device/AAD) to deliver breakthrough clinical value and growth. This role will work across platforms and potentially business units to identify opportunities for growth. Projects may include developing competitive plans to penetrate existing markets, developing and collaborating across teams to launch new indications and new products, and acting as a liaison to regional marketing counterparts to achieve global revenue targets. Essential / Key Job Responsibilities (including Supervisory And/or Fiscal)
Work across the PIVC and AAD platforms as a critical resource for defining new growth initiatives, including globally assessing the competitive landscape, identifying key product/portfolio opportunities, and developing strategies to drive growth. Lead projects to identify new indications, new markets, and new solutions within the current portfolio to deliver clinical value. This includes guiding products through the innovation and GPDS process and leading new solutions requiring significant market development, new commercial models, or changes to current practice. Develop strong commercialization plans that leverage customer insights, create effective pricing strategies, identify target customers, and drive key messages to support commercial launch excellence. Lead market models to identify and monitor key growth opportunities globally. Collaborate with platform associates and regional teams to update and analyze data to identify trends. Serve as a subject matter expert for project needs and workflows across stakeholders. Collaborate with downstream and regional marketing to provide content and drive positioning of new products and services. Work with business development to identify and assess potential acquisition or investment targets. Assess financial implications, including profitability and viability, for complex product/market trade-offs. Manage market research activities to develop fact-based customer insights. Education
Bachelor’s degree required with a focus in Marketing / Business or Technical Field preferred MBA preferred Required Qualifications
5+ years experience in medical device product marketing and/or product management including experience with medical device product launches required. Experience with vascular access, radiology, or surgery devices preferred. Experience in the operating room and/or interventional procedures with demonstrated ability to build relationships with clinicians. Strong organizational skills and ability to meet tight deadlines in a high-priority environment. Proven ability to work in a fast-paced environment with multiple tasks and stakeholders while prioritizing effectively. Action-oriented with demonstrated ability to drive results. Strong communication and presentation skills; strong strategic, analytical, and problem-solving skills. Interpersonal skills to interface with customers and key influencers to ensure customer-driven marketing decisions. Ability to influence without authority to drive consensus across multiple platforms. Willing and able to travel up to 30% of the time. Why Join Us?
A career at BD values your opinions and contributions, encourages you to bring your authentic self to work, and emphasizes accountability, learning, and growth. You’ll be part of a culture that aims to reinvent the future of health while making a meaningful impact. Next Steps
For more information about BD, visit https://bd.com/careers.
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Sr Manager, Platform Marketing (Vascular Access) Location: USA UT - Sandy; USA UT - Salt Lake City; Salt Lake City, UT; Draper, UT (as applicable) Position Summary
Reports to the Director Platform Marketing – Vascular Access Portfolio value. This position is responsible for collaborating with the Global Platform Leadership team to identify and deliver on key strategic marketing objectives across BD’s vascular access platforms (Peripheral IV Catheter/PIVC and Advanced Access Device/AAD) to deliver breakthrough clinical value and growth. This role will work across platforms and potentially business units to identify opportunities for growth. Projects may include developing competitive plans to penetrate existing markets, developing and collaborating across teams to launch new indications and new products, and acting as a liaison to regional marketing counterparts to achieve global revenue targets. Essential / Key Job Responsibilities (including Supervisory And/or Fiscal)
Work across the PIVC and AAD platforms as a critical resource for defining new growth initiatives, including globally assessing the competitive landscape, identifying key product/portfolio opportunities, and developing strategies to drive growth. Lead projects to identify new indications, new markets, and new solutions within the current portfolio to deliver clinical value. This includes guiding products through the innovation and GPDS process and leading new solutions requiring significant market development, new commercial models, or changes to current practice. Develop strong commercialization plans that leverage customer insights, create effective pricing strategies, identify target customers, and drive key messages to support commercial launch excellence. Lead market models to identify and monitor key growth opportunities globally. Collaborate with platform associates and regional teams to update and analyze data to identify trends. Serve as a subject matter expert for project needs and workflows across stakeholders. Collaborate with downstream and regional marketing to provide content and drive positioning of new products and services. Work with business development to identify and assess potential acquisition or investment targets. Assess financial implications, including profitability and viability, for complex product/market trade-offs. Manage market research activities to develop fact-based customer insights. Education
Bachelor’s degree required with a focus in Marketing / Business or Technical Field preferred MBA preferred Required Qualifications
5+ years experience in medical device product marketing and/or product management including experience with medical device product launches required. Experience with vascular access, radiology, or surgery devices preferred. Experience in the operating room and/or interventional procedures with demonstrated ability to build relationships with clinicians. Strong organizational skills and ability to meet tight deadlines in a high-priority environment. Proven ability to work in a fast-paced environment with multiple tasks and stakeholders while prioritizing effectively. Action-oriented with demonstrated ability to drive results. Strong communication and presentation skills; strong strategic, analytical, and problem-solving skills. Interpersonal skills to interface with customers and key influencers to ensure customer-driven marketing decisions. Ability to influence without authority to drive consensus across multiple platforms. Willing and able to travel up to 30% of the time. Why Join Us?
A career at BD values your opinions and contributions, encourages you to bring your authentic self to work, and emphasizes accountability, learning, and growth. You’ll be part of a culture that aims to reinvent the future of health while making a meaningful impact. Next Steps
For more information about BD, visit https://bd.com/careers.
#J-18808-Ljbffr