Cantrip
ABOUT CANTRIP
Cantrip makes cannabis drinks that actually taste great. We’re a fast-growing, creative beverage company on a mission to make social cannabis fun, approachable, and full of flavor. From nostalgic sodas to our newest innovation, Elixir, we’re redefining what it means to drink differently — with all the flavor, ritual, and connection of a great cocktail, minus the hangover.
Our team moves fast, collaborates often, and believes in mixing business with creativity. If you’re excited to help build a category-defining brand in a space that’s still being written, you’ll fit right in.
POSITION PURPOSE The Trade Marketing Manager will bridge the gap between marketing and sales to help Cantrip grow its footprint across off-premise retail and marketplaces, while supporting select on-premise activations. This role is responsible for developing and deploying marketing programs that drive sell-in, sell-through, and visibility across a wide range of environments — from bars, restaurants, and hotels to grocery stores, liquor stores, C‑stores, hemp retailers, and digital marketplaces like GoPuff and DoorDash.
You’ll work cross-functionally with Sales, Operations, and Creative to develop channel‑specific programs, manage POS and promotional materials, and ensure Cantrip shows up in every environment with the same energy and excellence that defines our brand. Reporting to the VP of Marketing (and closely aligned with the COO and National Accounts team), you’ll turn strategy into action, ensuring Cantrip stands out wherever people discover and enjoy it.
KEY RESPONSIBILITIES Trade Program Development & Execution
Develop and execute national, regional, and chain‑account trade marketing programs to drive awareness and velocity with a focus on off‑premise retail accounts and digital marketplaces, while supporting key on‑premise opportunities.
Collaborate with the National Accounts Manager and regional sales leads to create customized activation plans for key accounts, tailored to their environment.
Partner with distributor sales teams and trade development managers to communicate brand priorities, seasonal campaigns, and key selling‑period initiatives.
Build trade toolkits, programming decks, and sales enablement materials that bring Cantrip’s campaigns and new products (like Elixir) to life across channels.
Define success criteria and KPIs for trade programs to measure performance and guide continuous improvement.
Coordinate with the Digital Marketing Manager to ensure retail programming (e.g., seasonal campaigns, rebates, coupons, or digital activations) is supported digitally through paid and owned channels. Provide the DMM with details on timing, SKUs, and in‑store priorities to ensure alignment and amplification.
On Premise and Non‑Traditional Activation Support
Identify and support select on‑premise activations across bars, restaurants, and non‑traditional venues in partnership with the Sales and Field teams.
Ensure brand consistency, compliance, and high‑quality execution for key sampling, experiential events, and merchandising that complement off‑premise programming.
Retail Marketing Assets & POS
Own the planning, organization, and deployment of POS and trade materials — from ideation and creative briefing to production and fulfillment.
Develop and manage an annual trade activation calendar covering promotions, programming windows, and POS initiatives.
Manage vendor partners and 3PL warehouses; track inventory and ensure timely delivery to field and distributor teams.
Review custom POS requests for compliance with Cantrip brand standards and retailer or on‑premise partner guidelines.
Work with the Creative team to brief asset needs, ensuring alignment with brand identity and channel strategy.
Retail Media & Digital Amplification
Coordinate with the DMM to plan and execute digital extensions of retail programs, including programmatic ad placements within retailer ecosystems and digital awareness campaigns supporting in‑store activations.
Ensure that retailer co‑op campaigns, rebates, and promotions are communicated consistently across both trade and digital environments.
Insights, Reporting & Optimization
Track and evaluate trade marketing performance, ROI, and sales impact to inform ongoing strategy.
Gather retailer and distributor feedback to identify opportunities for improved merchandising, promotions, or educational materials.
Support internal reporting and presentations for sales, marketing, and leadership teams.
Cross‑Functional Collaboration
Liaise with Ops and the COO to align on production timelines, product launches, and campaign execution.
Support the Marketing team with input for field activations, sampling events, and experiential partnerships where relevant.
Serve as a key point of contact for distributor partners, ensuring clear communication and seamless execution.
Work closely with the DMM to align on timing, targeting, and creative for all retail‑linked digital advertising, ensuring consistency between in‑store execution and digital amplification.
QUALIFICATIONS
3–5 years of experience in trade marketing, field marketing, or brand activation — ideally in beverage, CPG, or another regulated category (alcohol, hemp, supplements, etc.).
Proven ability to build and execute marketing programs that drive sell‑in and sell‑through off‑premise retail, grocery, C‑store, and e‑commerce channels, with some experience supporting on‑premise activations.
Experience collaborating with distributors, retailer partners, and account managers to deliver channel‑specific programming.
Strong project management and organizational skills; comfortable juggling multiple priorities and deadlines in a fast‑paced startup environment.
Experience managing POS production and fulfillment, including vendor oversight and quality control.
Excellent communicator — skilled at writing briefs, building decks, and clearly articulating ideas across marketing, sales, and operations teams.
Analytical mindset with the ability to measure ROI and turn insights into actionable improvements.
Comfort working in or learning the nuances of a regulated industry.
Proficiency in standard business and creative collaboration tools (e.g., Google Workspace, Canva, Monday/Asana, PowerPoint/Slides).
WHAT WE ARE LOOKING FOR We’re looking for a marketer who bridges creativity and commerce — someone who knows how to bring a brand to life both at shelf and at the bar. You’re:
Highly organized and self‑directed , able to anticipate needs and follow through without hand‑holding.
Collaborative and communicative , building strong relationships across teams and with partners.
Creative yet commercial , balancing brand storytelling with business realities.
Resourceful and adaptable , unfazed by change and quick to find solutions.
Detail‑obsessed , ensuring that every asset, deck, and display reflects the brand perfectly.
Startup‑minded , energized by building something new and contributing ideas that help the brand grow.
You get energy from seeing programs move from concept to execution and take pride in making every detail count. You’re curious, proactive, and hungry to help build a category‑defining cannabis beverage brand that’s changing the way people think about what they drink.
Compensation $90,000–$115,000 base salary, depending on experience and qualifications, plus performance‑based bonus and standard benefits package. This role is built for someone who’s ready to grow with a fast‑scaling, culture‑driven cannabis beverage brand.
#J-18808-Ljbffr
Our team moves fast, collaborates often, and believes in mixing business with creativity. If you’re excited to help build a category-defining brand in a space that’s still being written, you’ll fit right in.
POSITION PURPOSE The Trade Marketing Manager will bridge the gap between marketing and sales to help Cantrip grow its footprint across off-premise retail and marketplaces, while supporting select on-premise activations. This role is responsible for developing and deploying marketing programs that drive sell-in, sell-through, and visibility across a wide range of environments — from bars, restaurants, and hotels to grocery stores, liquor stores, C‑stores, hemp retailers, and digital marketplaces like GoPuff and DoorDash.
You’ll work cross-functionally with Sales, Operations, and Creative to develop channel‑specific programs, manage POS and promotional materials, and ensure Cantrip shows up in every environment with the same energy and excellence that defines our brand. Reporting to the VP of Marketing (and closely aligned with the COO and National Accounts team), you’ll turn strategy into action, ensuring Cantrip stands out wherever people discover and enjoy it.
KEY RESPONSIBILITIES Trade Program Development & Execution
Develop and execute national, regional, and chain‑account trade marketing programs to drive awareness and velocity with a focus on off‑premise retail accounts and digital marketplaces, while supporting key on‑premise opportunities.
Collaborate with the National Accounts Manager and regional sales leads to create customized activation plans for key accounts, tailored to their environment.
Partner with distributor sales teams and trade development managers to communicate brand priorities, seasonal campaigns, and key selling‑period initiatives.
Build trade toolkits, programming decks, and sales enablement materials that bring Cantrip’s campaigns and new products (like Elixir) to life across channels.
Define success criteria and KPIs for trade programs to measure performance and guide continuous improvement.
Coordinate with the Digital Marketing Manager to ensure retail programming (e.g., seasonal campaigns, rebates, coupons, or digital activations) is supported digitally through paid and owned channels. Provide the DMM with details on timing, SKUs, and in‑store priorities to ensure alignment and amplification.
On Premise and Non‑Traditional Activation Support
Identify and support select on‑premise activations across bars, restaurants, and non‑traditional venues in partnership with the Sales and Field teams.
Ensure brand consistency, compliance, and high‑quality execution for key sampling, experiential events, and merchandising that complement off‑premise programming.
Retail Marketing Assets & POS
Own the planning, organization, and deployment of POS and trade materials — from ideation and creative briefing to production and fulfillment.
Develop and manage an annual trade activation calendar covering promotions, programming windows, and POS initiatives.
Manage vendor partners and 3PL warehouses; track inventory and ensure timely delivery to field and distributor teams.
Review custom POS requests for compliance with Cantrip brand standards and retailer or on‑premise partner guidelines.
Work with the Creative team to brief asset needs, ensuring alignment with brand identity and channel strategy.
Retail Media & Digital Amplification
Coordinate with the DMM to plan and execute digital extensions of retail programs, including programmatic ad placements within retailer ecosystems and digital awareness campaigns supporting in‑store activations.
Ensure that retailer co‑op campaigns, rebates, and promotions are communicated consistently across both trade and digital environments.
Insights, Reporting & Optimization
Track and evaluate trade marketing performance, ROI, and sales impact to inform ongoing strategy.
Gather retailer and distributor feedback to identify opportunities for improved merchandising, promotions, or educational materials.
Support internal reporting and presentations for sales, marketing, and leadership teams.
Cross‑Functional Collaboration
Liaise with Ops and the COO to align on production timelines, product launches, and campaign execution.
Support the Marketing team with input for field activations, sampling events, and experiential partnerships where relevant.
Serve as a key point of contact for distributor partners, ensuring clear communication and seamless execution.
Work closely with the DMM to align on timing, targeting, and creative for all retail‑linked digital advertising, ensuring consistency between in‑store execution and digital amplification.
QUALIFICATIONS
3–5 years of experience in trade marketing, field marketing, or brand activation — ideally in beverage, CPG, or another regulated category (alcohol, hemp, supplements, etc.).
Proven ability to build and execute marketing programs that drive sell‑in and sell‑through off‑premise retail, grocery, C‑store, and e‑commerce channels, with some experience supporting on‑premise activations.
Experience collaborating with distributors, retailer partners, and account managers to deliver channel‑specific programming.
Strong project management and organizational skills; comfortable juggling multiple priorities and deadlines in a fast‑paced startup environment.
Experience managing POS production and fulfillment, including vendor oversight and quality control.
Excellent communicator — skilled at writing briefs, building decks, and clearly articulating ideas across marketing, sales, and operations teams.
Analytical mindset with the ability to measure ROI and turn insights into actionable improvements.
Comfort working in or learning the nuances of a regulated industry.
Proficiency in standard business and creative collaboration tools (e.g., Google Workspace, Canva, Monday/Asana, PowerPoint/Slides).
WHAT WE ARE LOOKING FOR We’re looking for a marketer who bridges creativity and commerce — someone who knows how to bring a brand to life both at shelf and at the bar. You’re:
Highly organized and self‑directed , able to anticipate needs and follow through without hand‑holding.
Collaborative and communicative , building strong relationships across teams and with partners.
Creative yet commercial , balancing brand storytelling with business realities.
Resourceful and adaptable , unfazed by change and quick to find solutions.
Detail‑obsessed , ensuring that every asset, deck, and display reflects the brand perfectly.
Startup‑minded , energized by building something new and contributing ideas that help the brand grow.
You get energy from seeing programs move from concept to execution and take pride in making every detail count. You’re curious, proactive, and hungry to help build a category‑defining cannabis beverage brand that’s changing the way people think about what they drink.
Compensation $90,000–$115,000 base salary, depending on experience and qualifications, plus performance‑based bonus and standard benefits package. This role is built for someone who’s ready to grow with a fast‑scaling, culture‑driven cannabis beverage brand.
#J-18808-Ljbffr