Amazon
Description
This role reports directly to the Creative Director of Copy for Whole Foods Market.
We’re on the quest for a Copywriter who is proficient in three areas:
Conceptual and strategic thinking
Simplifying complex ideas into short, crisp, clear messaging
Food writing (digital, signage, UI)
You are a highly charged and curious leader skilled in managing tentpole projects and multi‑brands that require all three skills. You are customer obsessed, adaptable, proactive, and comfortable with changing priorities. Collaboration is your middle name. You’re passionate about selling your ideas and defending them across the company.
Lastly, you must have an advertising portfolio of blow‑me‑away writing. Not the stuffy, white‑tablecloth kind of writing, but rather the approachable, next‑door neighbor writing that showcases your love for food.
Key job responsibilities
Leading projects with multiple stakeholders and balancing their business needs with a commitment to positive solutions.
Skilled at writing about food in diverse styles while keeping the brand voice prevalent—including writing snappy, short copy for UX, and concise, clear promo copy for emails, digital banners, paid media, and in‑store signage.
Ideate/write editorial content for a compelling customer experience on Whole Foods Market and Amazon websites, incorporating consumer insights and SEO data.
Concept with designers on photo selection, design, and overall strength of each asset to ensure a strong finished product.
Present work to Creative Director, Design Director, and Senior Leadership.
Respectfully challenge decisions—have a backbone but be ready to disagree and commit.
Skilled in handling multiple projects in a fast‑paced, results‑oriented environment.
Familiar with Whole Foods Market and Amazon culture, brand, Core Values, Leadership Principles, and Quality Standards.
Skills
Culinary knowledge above and beyond a typical writer.
Excellent organizational skills, attention to detail, and a strong sense of urgency.
Established writing, editing, and proofreading skills including excellent English grammar, spelling, and punctuation.
Experience with broadcast writing (TV, radio, video campaigns).
Understanding of digital and print marketing and their production processes.
Ability to research and build knowledge base on a variety of topics and create the context necessary for communicating information clearly to customers.
Ability to meet deadlines and handle confidential information.
About The Team Our in‑house creative team at Whole Foods Market is a dynamic collective of writers, designers, and strategic thinkers who thrive on turning ideas into impactful brand experiences. Working directly under the VP of Creative and Design, we’re the imaginative force behind both Whole Foods Market and Amazon Fresh brands.
Our Work Spans
Brand and product development, including packaging design and copy
Marketing campaigns (in‑store and digital) and seasonal initiatives
TV, video, and radio campaigns
UI design challenges Food photography
Strategic multi‑brand initiatives
Basic Qualifications
Bachelor’s degree, or experience in an industry role
5+ years of recent professional communications or public relations experience
2+ years of UX designer or interaction designer experience
Preferred Qualifications
Experience with editorial platforms (Avid, Resolve) as well as data management systems and tools
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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We’re on the quest for a Copywriter who is proficient in three areas:
Conceptual and strategic thinking
Simplifying complex ideas into short, crisp, clear messaging
Food writing (digital, signage, UI)
You are a highly charged and curious leader skilled in managing tentpole projects and multi‑brands that require all three skills. You are customer obsessed, adaptable, proactive, and comfortable with changing priorities. Collaboration is your middle name. You’re passionate about selling your ideas and defending them across the company.
Lastly, you must have an advertising portfolio of blow‑me‑away writing. Not the stuffy, white‑tablecloth kind of writing, but rather the approachable, next‑door neighbor writing that showcases your love for food.
Key job responsibilities
Leading projects with multiple stakeholders and balancing their business needs with a commitment to positive solutions.
Skilled at writing about food in diverse styles while keeping the brand voice prevalent—including writing snappy, short copy for UX, and concise, clear promo copy for emails, digital banners, paid media, and in‑store signage.
Ideate/write editorial content for a compelling customer experience on Whole Foods Market and Amazon websites, incorporating consumer insights and SEO data.
Concept with designers on photo selection, design, and overall strength of each asset to ensure a strong finished product.
Present work to Creative Director, Design Director, and Senior Leadership.
Respectfully challenge decisions—have a backbone but be ready to disagree and commit.
Skilled in handling multiple projects in a fast‑paced, results‑oriented environment.
Familiar with Whole Foods Market and Amazon culture, brand, Core Values, Leadership Principles, and Quality Standards.
Skills
Culinary knowledge above and beyond a typical writer.
Excellent organizational skills, attention to detail, and a strong sense of urgency.
Established writing, editing, and proofreading skills including excellent English grammar, spelling, and punctuation.
Experience with broadcast writing (TV, radio, video campaigns).
Understanding of digital and print marketing and their production processes.
Ability to research and build knowledge base on a variety of topics and create the context necessary for communicating information clearly to customers.
Ability to meet deadlines and handle confidential information.
About The Team Our in‑house creative team at Whole Foods Market is a dynamic collective of writers, designers, and strategic thinkers who thrive on turning ideas into impactful brand experiences. Working directly under the VP of Creative and Design, we’re the imaginative force behind both Whole Foods Market and Amazon Fresh brands.
Our Work Spans
Brand and product development, including packaging design and copy
Marketing campaigns (in‑store and digital) and seasonal initiatives
TV, video, and radio campaigns
UI design challenges Food photography
Strategic multi‑brand initiatives
Basic Qualifications
Bachelor’s degree, or experience in an industry role
5+ years of recent professional communications or public relations experience
2+ years of UX designer or interaction designer experience
Preferred Qualifications
Experience with editorial platforms (Avid, Resolve) as well as data management systems and tools
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
#J-18808-Ljbffr