SEO Digital Marketer

Job Summary: The Search Marketing Strategist will apply digital marketing strategies to increase the organization’s online presence for content, products, or services. Supervisory Responsibilities:  None. Duties/Responsibilities:  Creates digital marketing for websites, emails, social media, and blogs.  Collaborates with marketing, sales, design, and content teams to optimize customer experience and build brand consistency.  Creates content strategies for digital media.  Uses social media to interact with clients and to build and maintain working relationships.  Collects search engine and web traffic analytics; reviews data for patterns and makes recommendations for optimal site exposure based on this data.  Forecasts trends by reviewing search engine optimization (SEO), marketing, and sales performance metrics.  Identifies and monitors the audience’s preferences and recommends new campaign strategies.  Implements and optimizes analytics tools to track the behavior of website visitors.  Maintains knowledge of developments, trends, and best practices in digital marketing.  Performs other related duties as assigned. Required Skills/Abilities:  Excellent written and verbal communication skills.  Extensive knowledge of marketing, conversion, and online customer acquisition.  Excellent interpersonal skills with the proven ability to collaborate with web designers and programmers.  Excellent organizational skills and attention to detail.  Extensive knowledge of website analytics tools, search engine algorithms, and ranking factors.  Thorough knowledge of web design and HTML.  Ability to optimize search engine keyword searches.  Proficient with Microsoft Office Suite, Adobe Creative Suite, and similar related software. Education and Experience:  Bachelor’s degree in Marketing or related field required.  At least two years of digital marketing experience required. Physical Requirements:  Prolonged periods of sitting at a desk and working on a computer.  Must be able to lift to 15 pounds at times.