Join Axon and be a Force for Good.
At Axon, were on a mission to Protect Life. Were explorers, pursuing societys most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, youll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
As a Growth Marketing Manager supporting Axons Enterprise team, youll help build awareness and demand among key decision makers and influencers in target Enterprise verticals including Retail, Healthcare, Logistics, Critical Infrastructure, Data Centers and others. Youll be responsible for creating and executing campaigns, vertical focused webinars, and partnering with Sales to deliver localized, relevant experiences to customers.
Youll support GTM efforts with strong project management, stakeholder communication, and a passion for connecting new audiences to Axons mission.
Location: Denver/Boulder or Scottsdale or Seattle
This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.
What Youll Do
- Execute campaigns across digital, field, and content channels, focusing on building ABM programs by vertical
- Manage Demandbase as the key marketing ABM platform for lead gen
- Manage campaign timelines, asset requests, and internal workflows
- Collaborate with Product Marketing, Demand Gen, Events, and Sales
- Support campaign reporting and stakeholder updates
- Coordinate creative reviews and content updates for target audiences
- Work with Marketing Analytics to track campaign results around lead gen and conversion
What You Bring
- 58 years of experience in field marketing, campaign execution, or vertical marketing
- Experience working with or marketing to public sector or mission-aligned audiences preferred
- Strong attention to detail and ability to manage concurrent projects
- Excellent written and verbal communication skills
- Working knowledge of Salesforce, Demandbase, HubSpot, Sendoso, Monday.com, Chat GPT or other marketing tools
- Passion for public safety and customer-centric storytelling
AI Expectations in This Role
Youll use AI tools to support messaging drafts, content repurposing, meeting prep, and reporting summaries. AI will enable you to move faster and more confidently as you tailor campaigns for new and complex customer segments.
Alignment with Axons Values
- Aim Far You help chart our future in new public safety markets
- Win Right You bring care and clarity to how we show up
- Own It You deliver on-time, aligned, and well-executed programs
- Join Forces You partner closely with stakeholders across functions
- Be Obsessed You listen to and reflect the customers needs
- Expect Candor You speak directly and adapt quickly
- Boldly Go You embrace the unknown, take smart risks
90 Days at Axon
First 30 Days
- Meet partners and audit vertical campaign content and messaging
- Understand current priorities and active projects across segments
- Launch or relaunch a campaign in collaboration with cross-functional teams
- Build a reporting and update cadence for your work
- Own execution across multiple verticals
- Help shape scalable GTM programs for Fire, EMS, Corrections, and Justice
Benefits That Benefit You
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 93,750 in the lowest geographic market and USD 150,000 in the highest geographic market.
Axon is an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion.
#J-18808-Ljbffr