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Growth Marketing Manager - Enterprise
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Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact As a Growth Marketing Manager supporting Axon’s Enterprise team, you’ll help build awareness and demand among key decision makers and influencers in target Enterprise verticals including Retail, Healthcare, Logistics, Critical Infrastructure, Data Centers and others. You’ll be responsible for creating and executing campaigns, vertical focused webinars, and partnering with Sales to deliver localized, relevant experiences to customers.
You’ll support GTM efforts with strong project management, stakeholder communication, and a passion for connecting new audiences to Axon’s mission.
Location:
Denver/Boulder or Scottsdale or Seattle
This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.
What You’ll Do
Execute campaigns across digital, field, and content channels, focusing on building ABM programs by vertical
Manage Demandbase as the key marketing ABM platform for lead gen
Manage campaign timelines, asset requests, and internal workflows
Collaborate with Product Marketing, Demand Gen, Events, and Sales
Support campaign reporting and stakeholder updates
Coordinate creative reviews and content updates for target audiences
Work with Marketing Analytics to track campaign results around lead gen and conversion
What You Bring
5–8 years of experience in field marketing, campaign execution, or vertical marketing
Experience working with or marketing to public sector or mission-aligned audiences preferred
Strong attention to detail and ability to manage concurrent projects
Excellent written and verbal communication skills
Working knowledge of Salesforce, Demandbase, HubSpot, Sendoso, Monday.com, Chat GPT or other marketing tools
Passion for public safety and customer-centric storytelling
AI Expectations in This Role You’ll use AI tools to support messaging drafts, content repurposing, meeting prep, and reporting summaries. AI will enable you to move faster and more confidently as you tailor campaigns for new and complex customer segments.
Alignment with Axon’s Values
Aim Far – You help chart our future in new public safety markets
Win Right – You bring care and clarity to how we show up
Own It – You deliver on-time, aligned, and well-executed programs
Join Forces – You partner closely with stakeholders across functions
Be Obsessed – You listen to and reflect the customer’s needs
Expect Candor – You speak directly and adapt quickly
Boldly Go – You embrace the unknown, take smart risks
90 Days at Axon First 30 Days
Meet partners and audit vertical campaign content and messaging
Understand current priorities and active projects across segments
First 60 Days
Launch or re-launch a campaign in collaboration with cross-functional teams
Build a reporting and update cadence for your work
90 Days & Beyond
Own execution across multiple verticals
Help shape scalable GTM programs for Fire, EMS, Corrections, and Justice
Benefits that Benefit You
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 93,750 in the lowest geographic market and USD 150,000 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits.
Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Public Safety
#J-18808-Ljbffr
Growth Marketing Manager - Enterprise
role at
Prepared
Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact As a Growth Marketing Manager supporting Axon’s Enterprise team, you’ll help build awareness and demand among key decision makers and influencers in target Enterprise verticals including Retail, Healthcare, Logistics, Critical Infrastructure, Data Centers and others. You’ll be responsible for creating and executing campaigns, vertical focused webinars, and partnering with Sales to deliver localized, relevant experiences to customers.
You’ll support GTM efforts with strong project management, stakeholder communication, and a passion for connecting new audiences to Axon’s mission.
Location:
Denver/Boulder or Scottsdale or Seattle
This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.
What You’ll Do
Execute campaigns across digital, field, and content channels, focusing on building ABM programs by vertical
Manage Demandbase as the key marketing ABM platform for lead gen
Manage campaign timelines, asset requests, and internal workflows
Collaborate with Product Marketing, Demand Gen, Events, and Sales
Support campaign reporting and stakeholder updates
Coordinate creative reviews and content updates for target audiences
Work with Marketing Analytics to track campaign results around lead gen and conversion
What You Bring
5–8 years of experience in field marketing, campaign execution, or vertical marketing
Experience working with or marketing to public sector or mission-aligned audiences preferred
Strong attention to detail and ability to manage concurrent projects
Excellent written and verbal communication skills
Working knowledge of Salesforce, Demandbase, HubSpot, Sendoso, Monday.com, Chat GPT or other marketing tools
Passion for public safety and customer-centric storytelling
AI Expectations in This Role You’ll use AI tools to support messaging drafts, content repurposing, meeting prep, and reporting summaries. AI will enable you to move faster and more confidently as you tailor campaigns for new and complex customer segments.
Alignment with Axon’s Values
Aim Far – You help chart our future in new public safety markets
Win Right – You bring care and clarity to how we show up
Own It – You deliver on-time, aligned, and well-executed programs
Join Forces – You partner closely with stakeholders across functions
Be Obsessed – You listen to and reflect the customer’s needs
Expect Candor – You speak directly and adapt quickly
Boldly Go – You embrace the unknown, take smart risks
90 Days at Axon First 30 Days
Meet partners and audit vertical campaign content and messaging
Understand current priorities and active projects across segments
First 60 Days
Launch or re-launch a campaign in collaboration with cross-functional teams
Build a reporting and update cadence for your work
90 Days & Beyond
Own execution across multiple verticals
Help shape scalable GTM programs for Fire, EMS, Corrections, and Justice
Benefits that Benefit You
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 93,750 in the lowest geographic market and USD 150,000 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits.
Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Public Safety
#J-18808-Ljbffr