Prepared
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Product Marketing Director
role at
Prepared
3 days ago – Be among the first 25 applicants
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About the Company At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together – connecting with candor and care and seeking out diverse perspectives from our customers, communities and each other.
Your Impact As Product Marketing Director for Prepared by Axon, you’ll lead go‑to‑market strategy and messaging for the Prepared by Axon platform. The platform empowers Public Safety Answering Points (PSAPs) and Emergency Communication Centers (ECCs) across the U.S. to utilize assistive AI to transform emergency response.
What You’ll Do
Lead GTM strategy for the Prepared by Axon platform.
Develop and refine compelling product narratives that resonate with our target audiences, ensuring consistency across all channels.
Mentor additional PMMs focused on supporting specific tools within this portfolio.
Collaborate with Product to align roadmap communication and customer‑facing messaging.
Coordinate across Sales, Demand Gen, Brand, and Content for campaign development.
Work with the Sales Enablement team to create and evolve sales enablement tools and product collateral.
Serve as the strategic voice of Prepared by Axon across the entire organization.
What You Bring
9–13 years of product marketing or GTM experience, preferably in B2B SaaS or govtech.
Deep understanding of cloud software, workflow tools, and user‑centric storytelling.
Proven track record launching products and leading positioning at a portfolio level.
Exceptional collaboration skills across Product, Sales, Creative, and Strategy.
Strong messaging, competitive, and enablement capabilities.
Experience in public safety, justice, or regulated environments – a strong plus.
AI Expectations in This Role You’ll use AI to support narrative development, competitor tracking, and persona‑based content iteration. As a Team Lead, you’ll also guide others in your pod to use AI tools to scale delivery, improve content quality, and deepen audience understanding.
Alignment with Axon’s Values
Aim Far – Define and communicate the future of AI within PSAPs / ECCs.
Win Right – Advocate for solutions that serve both agencies and the public.
Own It – Own GTM outcomes, clarity, and team performance.
Join Forces – Collaborate with empathy, urgency, and clarity.
Be Obsessed – Care about the workflows that power safer communities.
Expect Candor – Deliver honest feedback and create strategic alignment.
90 Days at Axon First 30 Days
Meet cross‑functional stakeholders and review GTM plans across Prepared by Axon.
Audit messaging, product content, and sales materials.
First 60 Days
Launch or relaunch a messaging framework or campaign initiative.
Define resourcing plan to expand growth for the next 12 months.
90 Days & Beyond
Serve as portfolio lead for GTM success across Prepared by Axon.
Drive alignment between product roadmap and go‑to‑market execution.
Benefits that Benefit You
Competitive salary and 401(k) with employer match.
Discretionary paid time off.
Paid parental leave for all.
Medical, Dental, Vision plans.
Fitness Programs.
Emotional & Mental Wellness support.
Learning & Development programs.
Snacks in our offices.
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Diversity At Axon, we aim to build diverse teams that reflect the communities we serve. If your experience doesn't align perfectly with every qualification listed, we encourage you to apply anyway.
Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon’s mission is to Protect Life and is committed to the well‑being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.
Seniority Level Director
Employment Type Full‑time
Job Function Marketing and Sales
Industries Public Safety
Location Phoenix, AZ
Salary $120,000 – $140,000
Post Date 1 week ago
#J-18808-Ljbffr
Product Marketing Director
role at
Prepared
3 days ago – Be among the first 25 applicants
Get AI‑powered advice on this job and more exclusive features.
About the Company At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together – connecting with candor and care and seeking out diverse perspectives from our customers, communities and each other.
Your Impact As Product Marketing Director for Prepared by Axon, you’ll lead go‑to‑market strategy and messaging for the Prepared by Axon platform. The platform empowers Public Safety Answering Points (PSAPs) and Emergency Communication Centers (ECCs) across the U.S. to utilize assistive AI to transform emergency response.
What You’ll Do
Lead GTM strategy for the Prepared by Axon platform.
Develop and refine compelling product narratives that resonate with our target audiences, ensuring consistency across all channels.
Mentor additional PMMs focused on supporting specific tools within this portfolio.
Collaborate with Product to align roadmap communication and customer‑facing messaging.
Coordinate across Sales, Demand Gen, Brand, and Content for campaign development.
Work with the Sales Enablement team to create and evolve sales enablement tools and product collateral.
Serve as the strategic voice of Prepared by Axon across the entire organization.
What You Bring
9–13 years of product marketing or GTM experience, preferably in B2B SaaS or govtech.
Deep understanding of cloud software, workflow tools, and user‑centric storytelling.
Proven track record launching products and leading positioning at a portfolio level.
Exceptional collaboration skills across Product, Sales, Creative, and Strategy.
Strong messaging, competitive, and enablement capabilities.
Experience in public safety, justice, or regulated environments – a strong plus.
AI Expectations in This Role You’ll use AI to support narrative development, competitor tracking, and persona‑based content iteration. As a Team Lead, you’ll also guide others in your pod to use AI tools to scale delivery, improve content quality, and deepen audience understanding.
Alignment with Axon’s Values
Aim Far – Define and communicate the future of AI within PSAPs / ECCs.
Win Right – Advocate for solutions that serve both agencies and the public.
Own It – Own GTM outcomes, clarity, and team performance.
Join Forces – Collaborate with empathy, urgency, and clarity.
Be Obsessed – Care about the workflows that power safer communities.
Expect Candor – Deliver honest feedback and create strategic alignment.
90 Days at Axon First 30 Days
Meet cross‑functional stakeholders and review GTM plans across Prepared by Axon.
Audit messaging, product content, and sales materials.
First 60 Days
Launch or relaunch a messaging framework or campaign initiative.
Define resourcing plan to expand growth for the next 12 months.
90 Days & Beyond
Serve as portfolio lead for GTM success across Prepared by Axon.
Drive alignment between product roadmap and go‑to‑market execution.
Benefits that Benefit You
Competitive salary and 401(k) with employer match.
Discretionary paid time off.
Paid parental leave for all.
Medical, Dental, Vision plans.
Fitness Programs.
Emotional & Mental Wellness support.
Learning & Development programs.
Snacks in our offices.
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Diversity At Axon, we aim to build diverse teams that reflect the communities we serve. If your experience doesn't align perfectly with every qualification listed, we encourage you to apply anyway.
Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon’s mission is to Protect Life and is committed to the well‑being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.
Seniority Level Director
Employment Type Full‑time
Job Function Marketing and Sales
Industries Public Safety
Location Phoenix, AZ
Salary $120,000 – $140,000
Post Date 1 week ago
#J-18808-Ljbffr