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Boingo

Field Marketing Manager

Boingo, Frisco, TX, US, 75034

Duration: Full Time

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Overview

Boingo simplifies complex wireless challenges to connect people, businesses and things. For 20 Years, Boingo has been leading the way, pioneering first after first. We are looking for our next marketing superstar with a penchant for account management who is tech-savvy, Excel proficient, creative, autonomous, and a motivated self-starter. This position will be based in the Central region, near one of the military bases we serve, and/or airport-close: Colorado Springs, CO; Denver, CO; Dallas, TX; San Antonio, TX or elsewhere in CO, TX, OK, LA, MO area.

We offer instant access to blazing fast Wi-Fi to customers living in the barracks and dorms on military bases. Boingo Wireless also serves DoD and DoD-adjacent connectivity needs, including Private/Bulk Services. Youll be part of a team of field marketing managers executing marketing, sales and account management for ~100 military bases and growing across the US, Japan and Korea. This role is ideal for a strong marketer, a people-person, and someone familiar with the military lifestyle.

The hiring pay range for this position is $74,000 to $92,000 per year. The base pay offered will reflect internal equity and may vary by geography, knowledge and experience. Boingo offers an annual bonus plan and a full benefits package.

Regional Responsibilities

  • Branding/Awareness Drive awareness of Boingo products and services among service members, partners, and base command through advertising, sponsorships and events
  • Work with Creative Services to create localized advertising and marketing materials
  • Manage and distribute marketing materials throughout the base
  • Growth & Retention Ideate, develop and execute regional marketing plans and campaigns to meet growth and retention objectives
  • Plan, manage, execute and report on localized events
  • Hire, train, schedule and manage sales and experiential marketing teams as necessary
  • Champion the customer experience
  • Account Management Serve as the lead Account Manager for all local base POCs (MWR, MCCS, SBMs, FSS, CORs, Housing Management, etc)
  • Analysis & Research Track and analyze sales, churn, ARPU, and subscriber penetration by base and total within the assigned territory; report market insights, trends and feedback
  • Manage and execute in-person focus groups on base to gather market research
  • Tools Utilize tools to track contacts, events, project tickets, and data results in Salesforce, Looker, JIRA, Wiki, etc.
  • Cross-Functional Support Liaise with Operations to evaluate and complete business cases for new projects, upgrades and renovations
  • Support business development efforts for private/bulk services and DoD/DoD-adjacent opportunities
  • Serve as the marketing and sales liaison between Boingo customers, Boingo corporate, military leadership, sales teams, and field operations teams
  • Thrive in a high-paced environment with the ability to multi-task, manage change, work independently, collaborate with a team, and deliver results

To Be Considered
  • College degree in Marketing, Communications, or similar field, or related work experience
  • 3+ years of practical experience in a professional marketing environment
  • Excellent written and verbal communication skills for diverse audiences
  • Experience developing and executing cross-platform marketing campaigns
  • Ability to compile and analyze key metrics and data
  • Intermediate or higher MS Office skills (Excel, Outlook, PowerPoint, Word)
  • Strong organizational skills; ability to juggle multiple projects and meet deadlines
  • Willingness and ability to travel up to 25% of the time
  • This position is remote based in Colorado Springs
  • Strong interest in technology and entertainment industries
  • Positive attitude and willingness to contribute and learn
  • Ability to lift and transport marketing materials up to 30 pounds
  • Enjoy leading and working as part of a team to hit bold goals
  • Ability to maintain an upbeat, customer-focused attitude

Stand Out From The Crowd With
  • Demonstrated account management success
  • Strong familiarity with the Military lifestyle
  • Military spouse
  • Social media experience
  • Digital marketing experience
  • Strong data analytics skills
  • Video production experience

Meet Boingo

Boingo Wireless, Inc. helps the world stay connected. Our footprint of Wi-Fi and cellular networks reaches more than a billion consumers annually. Our team is creative, collaborative, and on the leading edge of technology. We offer a comprehensive benefits package and a strong culture. Boingo is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, disability or veteran status.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Writing/Editing and Marketing
Industries
  • Telecommunications, Wireless Services, and Technology, Information and Internet

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