Communications and Outreach Manager

Overview

Job Title: Communications and Outreach Manager

Location: Marietta, Georgia

Regular/Temporary: Regular

Full/Part Time: Full-Time

Job ID: 291235

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About Us

Kennesaw State University is among the countrys largest public institutions, offering more than 190 undergraduate, graduate, and doctoral degrees to?47,000 students. We value integrity, collaboration, inclusivity, respect, and accountability and strive to transform lives through academic excellence, research, and community engagement. We are part of the University System of Georgia and invite talented individuals to join us in our mission.

Location (Primary)
Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Job Summary

Supports the strategic mission of the assigned college, department, or unit through the development, implementation, measurement, and optimization of marketing and community outreach initiatives. Responsible for creating and executing a comprehensive strategic marketing plan to support key department activities, events, and programs. Collaborates with department staff, administration, students, and/or faculty to grow awareness among prospective students and the general public. Manages the public communication of the department by deploying campaigns and strategies across websites, social media, digital advertising, email marketing, internal and external news coverage, and event listings, while maintaining university branding standards.

Responsibilities

• Creates event-specific marketing and promotional plans, including strategic advertisement placements for featured events
• Develops goals and objectives for department outreach activities
• Creates a strategic outreach and recruitment contact plan
• Tracks, measures, evaluates, and reports data results and effectiveness of marketing and promotional campaigns
• Serves as project manager for department outreach events
• Coordinates the creation and strategic deployment of press releases, email marketing campaigns, audio and visual digital media assets, and other promotional copy
• Manages the design, production, and execution of advertising campaigns promoting featured events
• Creates, designs, and implements the production of departmental marketing materials, working closely with department staff
• May publish and/or maintain event calendars across multiple platforms (college/department websites, social media, master calendars, online listings)
• Manages department website design, content updates and optimization projects
• Manages all social media accounts including Facebook, Twitter, Instagram, and YouTube
• May support the budget manager for marketing and outreach funds as assigned by the director or department leader
• Maintains established university branding, marketing, and communication standards
• May supervise staff, interns, and/or student assistants
• Based on location, may drive attendance and ticket sales at public events

Qualifications

Educational Requirements
Bachelor's degree from an accredited institution of higher education

Required Experience
Three (3) years of marketing and/or communications experience

Preferred Qualifications

Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field

Preferred Experience
Experience using Google AdWords/Display Network, Google Analytics, Adobe Creative Cloud, Facebook Ads Manager, email marketing, and other digital marketing platforms; experience managing social media strategies across multiple accounts (Facebook, Twitter, Instagram, YouTube); prior graphic design experience

Abilities
Able to think strategically and creatively; able to use graphic design software (Adobe Creative Cloud or similar) for content adjustments in alignment with brand guidelines; able to handle multiple tasks and meet deadlines

Skills
Excellent interpersonal, initiative, teamwork, problem solving, organization, communication (verbal and written), time management, project management and presentation skills; strong writing and proofreading; proficient with Microsoft Office and Adobe Creative Cloud; strong attention to detail and follow-up; strong customer service and professional etiquette

USG Core Values
The University System of Georgia emphasizes Integrity, Excellence, Accountability, and Respect. Details are available in USG policy materials and on-line resources.

Equal Employment Opportunity
Kennesaw State University is an Equal Employment Opportunity Employer. The university prohibits harassment or discrimination based on race, color, sex, sexual orientation, gender identity or expression, ethnicity or national origin, religion, age, disability, veteran or military status, and related categories. For more information, contact the Office of Institutional Equity.

Other Information

This is not a supervisory position. This position does not have any financial responsibilities. This position will not be required to drive. This role is considered a position of trust. Travel may be 1% - 24% of the time.

Background Check

Per USG policy, all final candidates will consent to a criminal background investigation. Final candidates may need to disclose criminal record history during screening and prior to a conditional offer. Some results may disqualify employment eligibility. All applicants should include professional references. Some roles may require additional screenings (motor vehicle report, credit check, pre-employment drug screening, verification of credentials).

Note: For background check details, refer to USG policy.