Communications and Outreach Manager

Overview

Supports the strategic mission of the assigned college, department, or unit through the development, implementation, measurement, and optimization of sophisticated marketing and community outreach initiatives. Responsible for creating and executing a comprehensive strategic marketing plan to support key department activities, events, and programs. Collaborates with department staff, administration, students, and/or faculty to grow awareness among prospective students and the general public. Manages the public communication of the department by deploying campaigns and strategies across various platforms including websites, other web assets, social media accounts, digital advertisements, email marketing, internal and external news coverage, and event listings, while maintaining university branding standards.

Location (Primary Location for Job Responsibilities): Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Job Summary

Supports the strategic mission of the assigned college, department, or unit through the development, implementation, measurement, and optimization of sophisticated marketing and community outreach initiatives. Responsible for creating and executing a comprehensive strategic marketing plan to support key department activities, events, and programs. Collaborates with department staff, administration, students, and/or faculty to grow awareness among prospective students and the general public. Manages the public communication of the department by deploying campaigns and strategies across various platforms including websites, other web assets, social media accounts, digital advertisements, email marketing, internal and external news coverage, and event listings, while maintaining university branding standards.

Responsibilities

• Creates event-specific marketing and promotional plans, including strategic advertisement placements for featured events
• Develops goals and objectives for department outreach activities
• Creates a strategic outreach and recruitment contact plan
• Tracks, measures, evaluates, and reports data results and effectiveness of marketing and promotional campaigns
• Serves as project manager for department outreach events
• Coordinates the creation and strategic deployment of press releases, email marketing campaigns, audio and visual digital media assets, and other promotional copy
• Manages the design, production, and execution of advertising campaigns promoting featured events
• Creates, designs, and implements the production of departmental marketing materials, working closely with department staff
• May publish and/or maintain event calendars across multiple platforms as needed
• Manages department website design and content updates
• Manages all social media accounts including Facebook, Twitter, Instagram, and YouTube
• May support budgeting for marketing and outreach as assigned
• Responsible for maintaining established university branding, marketing, and communication standards
• May supervise staff, interns, or student assistants
• Based on location, may drive ticket sales and attendance at public events

Qualifications

Educational Requirements

Bachelor's degree from an accredited institution of higher education

Required Experience

Three (3) years of marketing and/or communications experience

Preferred Qualifications

Advanced degree in a related field (preferred)

Preferred Experience

Experience with Google Ads/Analytics, Adobe Creative Cloud, Facebook Ads Manager, email marketing, and other digital marketing platforms; experience managing social media strategy across multiple accounts; prior graphic design experience

Abilities / Knowledge, Skills, & Abilities

• Strategic and creative thinking
• Graphic design software proficiency (Adobe Creative Cloud or similar) aligned with KSU visual identity
• Ability to manage multiple tasks and meet deadlines

Skills

• Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
• Strong writing and proofreading skills
• Proficiency with Microsoft Office and Adobe Creative Cloud
• Attention to detail and follow-up skills
• Customer service skills and professional communication etiquette

USG Core Values

The University System of Georgia values are Integrity, Excellence, Accountability, and Respect. Details on core values and Code of Conduct are available in USG policy manuals online.

Equal Employment Opportunity

Kennesaw State University is an Equal Employment Opportunity Employer. The University prohibits harassment or discrimination based on race, color, sex, sexual orientation, gender identity or expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran/military status. For more information, contact the Office of Institutional Equity.

Other Information

• This is not a supervisory position.
• This position does not have financial responsibilities.
• This position will not be required to drive.
• This role is considered a position of trust.
• This position does not require a purchasing card (P-Card).
• This position may travel 1% - 24% of the time.

Background Check

Per USG policy, final candidates will undergo a criminal background investigation. Additional screenings may apply (motor vehicle report, credit check, pre-employment drug screening, verification of credentials). For details, see the USG background investigation policy.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Other

Industry: Higher Education

Note: This posting contains the essential information for applicants. Referrals and job alerts may be informational and do not guarantee consideration.