Manager, Member Acquisition Marketing

Overview

JOB SUMMARY: The Marketing Manager, Member Acquisitions, plays a critical role in advancing AOPAs mission to protect the freedom to fly by driving membership growth and deepening engagement across the aviation community. This position leads high-impact acquisition campaigns, oversees the flagship AOPA Sweepstakes across diverse marketing channels, and designs lead journeys that move prospects seamlessly from awareness to conversion. As a strategic partner within the marketing team, the Marketing Manager strengthens AOPAs reach, influence, and long-term success by ensuring the organization continues to expand and serve its members effectively.

Responsibilities

• Lead and manage AOPAs new member acquisition strategy and campaign execution across all channels, including digital advertising, email, social media, direct mail, print, and partnerships.
• Oversee the AOPA Sweepstakes campaign, including promotion strategy, messaging, all marketing channels, timelines, creative coordination, and performance tracking.
• Own campaign performance reporting, including key metrics like conversion rates, cost-per-acquisition, ROI, and channel effectiveness. Provide data-driven recommendations for optimization.
• Manage agency and vendor relationships to ensure creative alignment, timely deliverables, and effective campaign execution.
• Monitor and track budgets and expenses related to acquisition and sweepstakes campaigns. Ensure alignment with departmental goals and fiscal responsibility.
• Collaborate across departments, including creative, digital, membership, and analytics teams, to ensure cohesive strategy and member-focused communications.

Qualifications

• Bachelors degree in marketing, business, or a related field.
• 4+ years of experience in campaign management or marketing, with a focus on customer acquisition, direct response, or lifecycle marketing.
• Strong understanding of audience targeting and nurturing best practices, including segmentation, automation, and personalization strategies.
• Experience managing multi-channel marketing campaigns from planning to execution.
• Proficiency in marketing tools such as CRMs, marketing automation platforms, analytics dashboards, and budget tracking software.
• Excellent project management skills and attention to detail.
• Experience managing agencies and vendors effectively.
• Ability to analyze campaign performance and translate insights into actionable strategies.