Overview
Join to apply for the Digital Marketing & Engagement Manager role at TIB, N.A.. TIB is committed to serving as trusted partners for community banks and employees, fostering an inclusive, growth?driven environment with a best?in?class benefits package.
The Digital Marketing & Engagement Manager will be responsible for managing partner bank engagement and driving growth for TIB card issuing programs through digital marketing and outreach.
Major duties / responsibilities
- Serves as primary marketing contact for partner banks participating in the card program.
- Develops and implements growth?oriented digital marketing campaigns and initiatives for the agent card program and on behalf of partner banks.
- Assists Card Service Relationship Managers in partner bank service?oriented requests.
- Supports other organic growth initiatives including branch promotions and mail?based marketing communications.
- Designs and maintains a library of high?quality marketing materials, including digital graphics, flyers, and email templates.
- Develops web?based graphics and assists partner banks in ensuring promotional information is appropriately displayed on their websites.
- Provides guidance to bank staff on promoting digital card products.
- Conducts regular outreach to partner banks and maintains the contact management database to assess satisfaction, identify opportunities, and share marketing ideas.
- Supports the overall marketing relationship function for the associate cardholder agent bankcard program including coordinating periodic portfolio review for key partner banks.
- Partners with Card Services Relationship Managers and operations director to manage relationships with vendors and suppliers who provide marketing services.
- Tracks and reports marketing campaign results to measure effectiveness and identify improvements.
- Maintains the confidentiality of bank and customer data.
- Complies with all banking laws and regulations.
Qualifications / requirements
- Bachelors degree in marketing or relevant field or a minimum of four years related work experience.
- Proficient in Adobe Illustrator, Adobe InDesign, or comparable design programs.
- 13 years experience with graphic design and digital marketing.
- 13 years experience creating marketing materials and launching ad campaigns.
- Familiar with current web design strategies and concepts.
- Effective verbal and written communication skills.
- Ability to interact effectively with bankers at all levels and build internal and external relationships to identify, evaluate, and resolve problems.
- Ability to work in a fast?paced environment with changing priorities.
Preferred
- 35 years experience working with financial institutions.
- Knowledge of federal and state banking regulations.
Other information
TIB is an equal opportunity employer and does not discriminate against an individual based on race, color, age, religion, sex, sexual orientation, gender (including pregnancy), gender identity, national origin, disability, genetics, citizenship status, veteran status or any other protected characteristic or activity.
The Major Duties/Accountabilities listed above are a summary of typical functions of this job and are not exhaustive. Management may assign other responsibilities as needed. TIB requires a comprehensive background investigation, including criminal and credit history.
#J-18808-Ljbffr