Advertising Operations Specialist Job at American City Business Journals in Char

Job Summary

Join to apply for the Advertising Operations Specialist role at American City Business Journals.

This position is hybrid: in the Charlotte office 3 days a week and remote 2 days a week. Monday, Tuesday and Wednesday are required in the office.

Responsibilities

Responsible for the accurate scheduling and delivery of digital advertising products. Analyzes, troubleshoots, and proactively optimizes digital campaigns and creatives to ensure high quality delivery and performance for our clients and maximize our revenue opportunities. Delivers exceptional communication, reporting, and analysis to all stakeholders. Contributes to the daily operations and overall strategy of Digital Sales and Ad Operations, ensuring that the quality and responsiveness of service meets or exceeds expectations.

• High degree of ownership around scheduling advertising products, and ensuring accurate pacing and delivery using internal tools and systems, and with vendors and other 3rd party relationships.
• Drive and implement optimization strategies for campaigns based on performance metrics and reporting analysis to maximize revenue generation and client success.
• Build, QA, and implement standard and rich media ad creative using industry-standard tools such as Adobe Creative Suite and other platforms.
• QA and troubleshoot campaigns as they go live and when errors arise.
• Proactively communicate ad campaign problems to Sales, offering viable alternatives.
• Strong collaboration with Sales, Client Services, and IT around implementation and updates.
• Participate in the day-to-day operations of ad servers, partnerships/vendors, and related systems.

Practice Development

• Take ownership of tools, projects, and processes, learning on the go - driving innovations or efficiencies in workflow.
• Help develop and implement best practices and processes to improve operational efficiencies.
• Help research to brainstorm ideas for new ad placements or changes that could improve the performance of ad campaigns.
• Contribute to the creation and placement of ad serving tags on website pages to ensure proper delivery, tracking, and reporting of website traffic and ad impressions data.
• Communicate/present technology issues, changes, and opportunities to Sales and clients as needed.
• Maintain functional expertise in advertising operations, business and web reporting and analytics, online advertising, analytical tools, techniques, and other infrastructure requirements.

Qualifications

• Very customer service-focused, with the ability to address client concerns and needs in an expedient and courteous manner.
• Strong quantitative and analytical skills.
• Strong decision-making, problem-solving and conceptual thinking abilities.
• Meticulous attention to detail and excellent follow-through.
• Exceptional character with a high degree of integrity and business ethics.
• Excellent time management, able to handle multiple assignments under tight deadlines and pressure, and prioritize and communicate effectively.
• Ability to understand and explain Web advertising methods, requirements, technologies, etc.
• Strong oral and written communication, relationship building, and interpersonal skills with the ability to communicate best practices and requirements to peers and management.
• Demonstrated technical skills and ability to learn quickly in a fast-paced environment.
• Effective project management skills.
• Ability to work with diverse personality types to meet time-sensitive deadlines.
• An interest in new digital media technologies and a desire to always be learning something new.
• Ability to work independently and in a team environment.
• Must be flexible and open to new ideas and methods.
• Strong work ethic.
• Strong working knowledge of Microsoft Office, Ad Serving Technology, and Sales/CRM tools.
• 3+ years in online advertising operations, including use of a major commercial ad server such as Google DFP.
• BA/BS degree or equivalent experience.

Compensation

$45,000 – $65,000.

Benefits

The well-being of our employees is paramount. ACBJ offers a variety of benefits including bundled health, dental and vision plans, mental health and wellness programs, a generous time‑off policy, and more. Key programs: Paid Parental Leave, 401(k) with employer match, Flexible Spending Accounts, Employee Assistance Program, commuter benefits, lifestyle programs, medical infertility services, corporate discounts, employee recognition awards, and more.

This Company is an Equal Opportunity Employer. The Company considers applicants for all positions without regard to race, color, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, genetic information or any other characteristic protected by applicable city, state or federal law.