Workshop Digital
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This is a hybrid position located in Richmond, VA. Who We Are Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. For over a decade, we’ve championed transparency and collaboration to deliver measurable results that help businesses grow.
We act as an extension of our clients’ marketing teams, developing customized digital marketing strategies aligned with their unique goals and services. Our team of experienced digital marketing analysts works side-by-side with clients to gain a deeper understanding of their business, industry, and competitors, identifying ideal target audiences and uncovering what sets our clients apart.
Position Summary The Lead Paid Media Analyst will be fully independent and consistently push the team and company forward.
Responsibilities
Develop strategies and tactics that support client goals and drive strong paid media marketing performance
Build and maintain strong, deep client relationships with day‑to‑day contacts and senior stakeholders to ensure high client retention and growth
Troubleshoot minor to complicated client issues
Implement and test new capabilities to enable client growth
Train analysts on advanced topics
Manage creation and quality of client services deliverables during the sales process for upsells and new business
Support Team Leads in training new team members
Provide temporary launch support and contribute to new strategy development for priority clients
Contribute thought leadership content to the Workshop Digital blog and industry publications
Develop strong relationships with clients and senior stakeholders
Attend and participate in all meetings/calls with clients
Communicate independently and effectively with various audiences
Create and present insightful, meaningful, accurate reports and analysis independently
Execute the client flag process and proactively identify resolutions
Go the extra mile for assigned clients within the scope of the SOW
Provide temporary launch support and develop new strategies for priority clients
Proactively seek and gracefully accept feedback; tactfully share feedback with colleagues
Immediately inform Paid Media Team Lead of any concerns or issues from clients
Inform Team Lead of any updates, concerns, or potential points of interest from the digital marketing community
Share meaningful information that advances the team
Participate in the interview process
Lead special projects independently
Identify new opportunities for clients to meet their business goals
Independently identify opportunities for potential case studies and coordinate with marketing
Lead beta testing for new services and manage beta tests for client sets
Develop best practices and training for new services
Support client development by assisting with RFPs, presentations, audits, and SOWs
Respond to requested changes in scope of services with oversight
Elevate client requests for SOW changes
Oversee training for new team members; consistently identify opportunities to update and expand training content
QA training content and develop original technical training content
Consistently conduct team trainings, including advanced topics
Read industry blogs, books, whitepapers, and articles to stay current
Manage paid digital marketing accounts across Google Ads, Microsoft Ads, Facebook, etc.
Strategically build, manage, and optimize client paid accounts
Perform keyword and audience research to optimize accounts and influence creative decisions
Actively seek ways to improve account performance and diversify client budgets
Create test hypotheses and implement landing page optimizations
Keep abreast of the latest paid media trends and projections
Create and prioritize strategies that embody client business goals
Take ownership and accountability for client performance, meeting and exceeding expectations
Set up and review Google Analytics and other tracking software
Proactively identify threats, changes, industry updates, and opportunities
Conduct ongoing tests to drive growth and client goal achievement
Temporarily take on extra client hours to support the team during bandwidth constraints
Qualifications
Meets expectations of a Paid Media Manager and consistently works independently
Demonstrated ability with challenging clients: building strong relationships, prioritizing workload, creating actionable insights, presenting data clearly, leading client meetings, delivering advanced training, logging client hours, meeting deadlines
Proven track record managing a full client workload with high‑complexity clients; able to handle additional work during crunch periods
Exceptional written, verbal, and visual communication skills
Advanced analytical capabilities with independent insights
Regularly mentors junior team members, providing constructive feedback and core training
Supports leadership vision and decisions
Proactively expands advanced knowledge base through research and peer collaboration
Identifies and implements initiatives that push the team and division forward
Expert‑level skills in Microsoft Office and Google Workspace (Excel, Sheets)
Benefits
A real Four Day Work Week (4DWW) policy where 90% of Fridays are off!
Competitive salaries
Hybrid workspace for Richmonders (only Mondays required)
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non‑elective contributions
Comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short‑term and long‑term disability
Profit sharing
2x a year company‑wide meetup in Richmond, VA
12 days PTO, 5 days Store Time Off, 11 holidays
Salary Expected base salary range is $90,000 – $105,000 per year, based on experience.
Equal Opportunity & Inclusion Statement As an equity‑affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We challenge discrimination in regard to gender identity, sexual orientation, racial identity, faith identity, age, disability, and social class, and consciously reach out to include diversity in employment. All individuals authorized to work for any employer in the U.S. should apply.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services
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Get AI-powered advice on this job and more exclusive features.
This is a hybrid position located in Richmond, VA. Who We Are Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. For over a decade, we’ve championed transparency and collaboration to deliver measurable results that help businesses grow.
We act as an extension of our clients’ marketing teams, developing customized digital marketing strategies aligned with their unique goals and services. Our team of experienced digital marketing analysts works side-by-side with clients to gain a deeper understanding of their business, industry, and competitors, identifying ideal target audiences and uncovering what sets our clients apart.
Position Summary The Lead Paid Media Analyst will be fully independent and consistently push the team and company forward.
Responsibilities
Develop strategies and tactics that support client goals and drive strong paid media marketing performance
Build and maintain strong, deep client relationships with day‑to‑day contacts and senior stakeholders to ensure high client retention and growth
Troubleshoot minor to complicated client issues
Implement and test new capabilities to enable client growth
Train analysts on advanced topics
Manage creation and quality of client services deliverables during the sales process for upsells and new business
Support Team Leads in training new team members
Provide temporary launch support and contribute to new strategy development for priority clients
Contribute thought leadership content to the Workshop Digital blog and industry publications
Develop strong relationships with clients and senior stakeholders
Attend and participate in all meetings/calls with clients
Communicate independently and effectively with various audiences
Create and present insightful, meaningful, accurate reports and analysis independently
Execute the client flag process and proactively identify resolutions
Go the extra mile for assigned clients within the scope of the SOW
Provide temporary launch support and develop new strategies for priority clients
Proactively seek and gracefully accept feedback; tactfully share feedback with colleagues
Immediately inform Paid Media Team Lead of any concerns or issues from clients
Inform Team Lead of any updates, concerns, or potential points of interest from the digital marketing community
Share meaningful information that advances the team
Participate in the interview process
Lead special projects independently
Identify new opportunities for clients to meet their business goals
Independently identify opportunities for potential case studies and coordinate with marketing
Lead beta testing for new services and manage beta tests for client sets
Develop best practices and training for new services
Support client development by assisting with RFPs, presentations, audits, and SOWs
Respond to requested changes in scope of services with oversight
Elevate client requests for SOW changes
Oversee training for new team members; consistently identify opportunities to update and expand training content
QA training content and develop original technical training content
Consistently conduct team trainings, including advanced topics
Read industry blogs, books, whitepapers, and articles to stay current
Manage paid digital marketing accounts across Google Ads, Microsoft Ads, Facebook, etc.
Strategically build, manage, and optimize client paid accounts
Perform keyword and audience research to optimize accounts and influence creative decisions
Actively seek ways to improve account performance and diversify client budgets
Create test hypotheses and implement landing page optimizations
Keep abreast of the latest paid media trends and projections
Create and prioritize strategies that embody client business goals
Take ownership and accountability for client performance, meeting and exceeding expectations
Set up and review Google Analytics and other tracking software
Proactively identify threats, changes, industry updates, and opportunities
Conduct ongoing tests to drive growth and client goal achievement
Temporarily take on extra client hours to support the team during bandwidth constraints
Qualifications
Meets expectations of a Paid Media Manager and consistently works independently
Demonstrated ability with challenging clients: building strong relationships, prioritizing workload, creating actionable insights, presenting data clearly, leading client meetings, delivering advanced training, logging client hours, meeting deadlines
Proven track record managing a full client workload with high‑complexity clients; able to handle additional work during crunch periods
Exceptional written, verbal, and visual communication skills
Advanced analytical capabilities with independent insights
Regularly mentors junior team members, providing constructive feedback and core training
Supports leadership vision and decisions
Proactively expands advanced knowledge base through research and peer collaboration
Identifies and implements initiatives that push the team and division forward
Expert‑level skills in Microsoft Office and Google Workspace (Excel, Sheets)
Benefits
A real Four Day Work Week (4DWW) policy where 90% of Fridays are off!
Competitive salaries
Hybrid workspace for Richmonders (only Mondays required)
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non‑elective contributions
Comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short‑term and long‑term disability
Profit sharing
2x a year company‑wide meetup in Richmond, VA
12 days PTO, 5 days Store Time Off, 11 holidays
Salary Expected base salary range is $90,000 – $105,000 per year, based on experience.
Equal Opportunity & Inclusion Statement As an equity‑affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We challenge discrimination in regard to gender identity, sexual orientation, racial identity, faith identity, age, disability, and social class, and consciously reach out to include diversity in employment. All individuals authorized to work for any employer in the U.S. should apply.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services
#J-18808-Ljbffr