Energy Jobline ZR
Job Overview
Media Planner & Buyer
Department:
Media Investment
Reports To:
Director, Media
Major Purpose Partnering with the Media Director, the Media Planner & Buyer is responsible for strategic buying and planning across all media channels, to include TV, radio, print, outdoor, OTT & digital audio with an emphasis on offline and emerging channels. This person will own the strategic media buying and planning processes for select partners, which consists of developing, negotiating, executing, and monitoring paid media campaigns.
Major Responsibilities Planning
Research, negotiate, and execute effective media plans that cost‑effectively deliver on partner goals.
Leverage internal and external research tools to pull audience, competitive, market, and channel insights during planning.
Collaborate with digital media partner service teams across marketing and analytics to provide integrated, cross‑channel media solutions.
Plan and negotiate advanced TV (OTT) and digital audio campaigns, including coordination, tracking, and digital reporting.
Develop and maintain media flowcharts, authorizations, and production schedules/asset summaries.
Work closely with the Analytics team to monitor campaign performance and suggest optimizations as needed.
Coordinate with partner and account teams to issue creative assets to vendors and QA all tags and placements.
Manage post logs and incorporate results into partner reports, based on varying partner needs.
Review, approve, and process media billing monthly.
Reconcile budgets and performance and promptly alert the partner service account team of any issues.
Stay current on media trends and share new opportunities with appropriate teams.
Buying
Responsible for negotiation, purchase, execution, and delivery of approved media plans including Linear TV, Cable, Radio, Print, Outdoor, Addressable OTT/CTV, and streaming audio.
Negotiate and contract media buys, including added‑value.
Foster positive relationships with media vendors by managing expectations through consistent communication to drive strong negotiations and campaign performance.
Respond to competitive requests; research and compile competitive data.
Organize and maintain vendor contracts, audience and media research, historical documentation, and reports.
Work with vendors to ensure full delivery of ordered buys.
Craft well‑thought‑out and researched POVs on partner and agency opportunities.
Candidate Requirements CANDIDATE SHOULD HAVE:
Strong negotiating skills
Broad understanding of media projects, ad specifications and vendor requirements, preparing presentations and RFPs.
Ability to flexibly manage complex processes in a fast‑paced environment.
Entrepreneurial mind with the ability to multitask and handle multiple campaigns at a time.
Detail oriented with exceptional critical thinking and problem‑solving abilities.
Strong interpersonal skills to foster internal and external relationships.
NICE TO HAVE:
Agency experience
Exposure to OTT and digital audio (Pandora, podcasts, etc.)
Top‑line understanding of digital media KPIs, management, and reporting (relevant for cross‑channel media plans and OTT/digital audio)
Understanding of common media research and planning tools/software
Strong presentation skills to foster partner, vendor, and internal relationships
Education & Experience 1–10 years of relevant experience, depending on the level of the role you are interested in.
Bachelor's degree in Marketing, Business Management, Business Administration, Public Relations, or a relevant field.
Benefits Competitive Salary
Paid medical at base tier for the employee only
Standard medical, dental, vision options
Unlimited PTO
60% STD at no cost to the employee
7 weeks paid parental leave after 1 year of service
Supplemental product options such as critical illness, cancer, hospital, life, and more
4% 401(k) Match
Hybrid work schedule for employees in our Orlando or Charlotte office
Wellness initiatives
Summer Fridays (office closes at 2pm)
Pet benefits
3- and 5‑year anniversary milestone gifts
EEO Statement Net Conversion does not discriminate based upon gender, sex, birth status or related medical conditions, gender expression, transgender status, sexual orientation, gender identity, veteran status, or any other legally protected characteristic. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at jobs@net-conversion.com.
Application If you are interested in applying for this job please press the Apply Button and follow the application process.
Energy Jobline wishes you the very best of luck in your next career move.
#J-18808-Ljbffr
Department:
Media Investment
Reports To:
Director, Media
Major Purpose Partnering with the Media Director, the Media Planner & Buyer is responsible for strategic buying and planning across all media channels, to include TV, radio, print, outdoor, OTT & digital audio with an emphasis on offline and emerging channels. This person will own the strategic media buying and planning processes for select partners, which consists of developing, negotiating, executing, and monitoring paid media campaigns.
Major Responsibilities Planning
Research, negotiate, and execute effective media plans that cost‑effectively deliver on partner goals.
Leverage internal and external research tools to pull audience, competitive, market, and channel insights during planning.
Collaborate with digital media partner service teams across marketing and analytics to provide integrated, cross‑channel media solutions.
Plan and negotiate advanced TV (OTT) and digital audio campaigns, including coordination, tracking, and digital reporting.
Develop and maintain media flowcharts, authorizations, and production schedules/asset summaries.
Work closely with the Analytics team to monitor campaign performance and suggest optimizations as needed.
Coordinate with partner and account teams to issue creative assets to vendors and QA all tags and placements.
Manage post logs and incorporate results into partner reports, based on varying partner needs.
Review, approve, and process media billing monthly.
Reconcile budgets and performance and promptly alert the partner service account team of any issues.
Stay current on media trends and share new opportunities with appropriate teams.
Buying
Responsible for negotiation, purchase, execution, and delivery of approved media plans including Linear TV, Cable, Radio, Print, Outdoor, Addressable OTT/CTV, and streaming audio.
Negotiate and contract media buys, including added‑value.
Foster positive relationships with media vendors by managing expectations through consistent communication to drive strong negotiations and campaign performance.
Respond to competitive requests; research and compile competitive data.
Organize and maintain vendor contracts, audience and media research, historical documentation, and reports.
Work with vendors to ensure full delivery of ordered buys.
Craft well‑thought‑out and researched POVs on partner and agency opportunities.
Candidate Requirements CANDIDATE SHOULD HAVE:
Strong negotiating skills
Broad understanding of media projects, ad specifications and vendor requirements, preparing presentations and RFPs.
Ability to flexibly manage complex processes in a fast‑paced environment.
Entrepreneurial mind with the ability to multitask and handle multiple campaigns at a time.
Detail oriented with exceptional critical thinking and problem‑solving abilities.
Strong interpersonal skills to foster internal and external relationships.
NICE TO HAVE:
Agency experience
Exposure to OTT and digital audio (Pandora, podcasts, etc.)
Top‑line understanding of digital media KPIs, management, and reporting (relevant for cross‑channel media plans and OTT/digital audio)
Understanding of common media research and planning tools/software
Strong presentation skills to foster partner, vendor, and internal relationships
Education & Experience 1–10 years of relevant experience, depending on the level of the role you are interested in.
Bachelor's degree in Marketing, Business Management, Business Administration, Public Relations, or a relevant field.
Benefits Competitive Salary
Paid medical at base tier for the employee only
Standard medical, dental, vision options
Unlimited PTO
60% STD at no cost to the employee
7 weeks paid parental leave after 1 year of service
Supplemental product options such as critical illness, cancer, hospital, life, and more
4% 401(k) Match
Hybrid work schedule for employees in our Orlando or Charlotte office
Wellness initiatives
Summer Fridays (office closes at 2pm)
Pet benefits
3- and 5‑year anniversary milestone gifts
EEO Statement Net Conversion does not discriminate based upon gender, sex, birth status or related medical conditions, gender expression, transgender status, sexual orientation, gender identity, veteran status, or any other legally protected characteristic. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at jobs@net-conversion.com.
Application If you are interested in applying for this job please press the Apply Button and follow the application process.
Energy Jobline wishes you the very best of luck in your next career move.
#J-18808-Ljbffr