The Practice Growth Institute
Sales And Marketing Specialist
The Practice Growth Institute, Alpharetta, Georgia, United States, 30239
Helping Doctors Get More New Patients | Practice Advisor + Talent Acquisition
EMPLOYER: Practice Growth Institute
SUMMARY:
We are seeking a skilled and proactive Sales & Marketing Collateral Specialist to assist with the creation, administration, and management of internal and external collateral for our products, events, and service offerings. The ideal candidate will have a strong background in marketing and sales messaging and content development. They will have knowledge and skills to produce a monthly magazine. The ultimate goal is to generate New Members.
DUTIES AND RESPONSIBILITIES:
Publish 10-12 Magazines to generate leads per year
Support the creation of internal sales and marketing services collateral for Sales Team, partners and customers
Own collateral for coaching products, events, and team trainings
Curate and add new collateral to website, sales resource library, landing pages, etc.
When needed, participate in creating copy and collateral for delivery sequences and marketing campaigns
Oversee the proofing process ensuring that all aspects have been checked for accuracy, grammar, and cohesiveness.
Provide basic administrative duties including scheduling meetings, tracking results, file management, payment of vendors, etc.
Initiate and maintain communication with clients (fax, email, mail, phone).
Run reports, sort data, listen to inbound calls and initiate communication using database.
Work with copywriters, designers, transcriptionists, printers, and mail houses among other vendors.
Conduct market research to identify customer trends, competitor offerings and demographic data.
Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies.
Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
Create innovative marketing campaigns depending on robust data and present the recommendations to management.
Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
Take content delivered by the Owner of the Company and re-package that content in other outputs including the magazine, monthly content mailer, future event content, other articles, emails, product development, and other outbound communication devices.
Help develop and write communications as well as other projects that will vary including emails, content mailers, event and product related materials, and other outbound communications.
Act as the project manager for all pieces; coordinating all parties including the employees of the company, the Owner of the company, and all vendors and other resources necessary.
Innovate and look for inspiration for updates and new things for all collateral.
Facilitate the process of getting digital versions created.
KEY PERFORMANCE INDICATOR:
New Members
Marketing Spend
QUALIFICATIONS & REQUIREMENTS:
Knowledge and proficiency in Microsoft Office programs (Excel, Outlook, Power Point, Word).
Comfortable with computers and technology.
Experience in print design or knowledge of design aesthetics a plus.
Database management and/or marketing related applications experience a plus.
Ability and skill in collaborating with different levels of staff to complete required tasks.
Strong organizational skills and confident decision-making abilities.
Excellent verbal and written communication skills. Professional.
Must be self-motivated and able to work independently. Fast learner.
Strong attention to detail and follow-through.
Punctual and dependable.
Ability to prioritize, handle multiple tasks efficiently, and adapt and react quickly to changes and deadlines.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Sales, and Product Management
Industries
Business Consulting and Services
Medical insurance
Vision insurance
401(k)
Atlanta, GA $92,000.00-$138,000.00 2 weeks ago
#J-18808-Ljbffr
SUMMARY:
We are seeking a skilled and proactive Sales & Marketing Collateral Specialist to assist with the creation, administration, and management of internal and external collateral for our products, events, and service offerings. The ideal candidate will have a strong background in marketing and sales messaging and content development. They will have knowledge and skills to produce a monthly magazine. The ultimate goal is to generate New Members.
DUTIES AND RESPONSIBILITIES:
Publish 10-12 Magazines to generate leads per year
Support the creation of internal sales and marketing services collateral for Sales Team, partners and customers
Own collateral for coaching products, events, and team trainings
Curate and add new collateral to website, sales resource library, landing pages, etc.
When needed, participate in creating copy and collateral for delivery sequences and marketing campaigns
Oversee the proofing process ensuring that all aspects have been checked for accuracy, grammar, and cohesiveness.
Provide basic administrative duties including scheduling meetings, tracking results, file management, payment of vendors, etc.
Initiate and maintain communication with clients (fax, email, mail, phone).
Run reports, sort data, listen to inbound calls and initiate communication using database.
Work with copywriters, designers, transcriptionists, printers, and mail houses among other vendors.
Conduct market research to identify customer trends, competitor offerings and demographic data.
Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies.
Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
Create innovative marketing campaigns depending on robust data and present the recommendations to management.
Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
Take content delivered by the Owner of the Company and re-package that content in other outputs including the magazine, monthly content mailer, future event content, other articles, emails, product development, and other outbound communication devices.
Help develop and write communications as well as other projects that will vary including emails, content mailers, event and product related materials, and other outbound communications.
Act as the project manager for all pieces; coordinating all parties including the employees of the company, the Owner of the company, and all vendors and other resources necessary.
Innovate and look for inspiration for updates and new things for all collateral.
Facilitate the process of getting digital versions created.
KEY PERFORMANCE INDICATOR:
New Members
Marketing Spend
QUALIFICATIONS & REQUIREMENTS:
Knowledge and proficiency in Microsoft Office programs (Excel, Outlook, Power Point, Word).
Comfortable with computers and technology.
Experience in print design or knowledge of design aesthetics a plus.
Database management and/or marketing related applications experience a plus.
Ability and skill in collaborating with different levels of staff to complete required tasks.
Strong organizational skills and confident decision-making abilities.
Excellent verbal and written communication skills. Professional.
Must be self-motivated and able to work independently. Fast learner.
Strong attention to detail and follow-through.
Punctual and dependable.
Ability to prioritize, handle multiple tasks efficiently, and adapt and react quickly to changes and deadlines.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Sales, and Product Management
Industries
Business Consulting and Services
Medical insurance
Vision insurance
401(k)
Atlanta, GA $92,000.00-$138,000.00 2 weeks ago
#J-18808-Ljbffr