Custom Ink is hiring: Content and Product Marketing Specialist in New York

Content and Product Marketing Specialist Join to apply for the Content and Product Marketing Specialist role at Custom Ink Overview Workstyle: This is a remote position; however, to be eligible for hire, candidates must reside in a state where Custom Ink is registered to do business as an employer. Eligible states currently include: AZ, CA, CO, CT, DE, FL, GA, IL, KY, MA, MI, MO, MS, NH, NJ, NY, OH, PA, SC, TX, UT, VA, VT, WA Reports to: Director of Marketing Travel Expectations: Minimal travel; may include occasional trips for key meetings, collaboration opportunities, or area-connected events. Physical Requirements/Demands: Primarily sedentary, home-based role; ability to remain in a stationary position for extended periods while working at a computer. Use of standard office equipment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Application Period Disclosure: We are accepting applications for this role for the next 48 hours. We encourage interested candidates to apply as soon as possible for full consideration. What we’re looking for We’re seeking a Product & Content Marketing Specialist with a passion for creating compelling content and translating complex features into clear, engaging messaging. The ideal candidate has experience in a B2B or technical B2C space and is a creative thinker with a knack for developing content and product marketing strategies that support our ecommerce and swag management platform. You’re a skilled writer, a collaborative team player, and familiar with using data to measure and optimize your work. 3-4 years of experience in a B2B or technical B2C marketing role, with a focus on content and product marketing A strong portfolio of content, including blog posts, case studies, sales collateral, and website copy Proven ability to develop and execute content strategies that align with business goals Experience in product marketing, including crafting product messaging and go-to-market strategies Excellent writing, editing, and communication skills Understanding of how to use data and analytics to inform marketing decisions Experience in creating content strategy that balances customer-friendly content with search marketing best practices What you’ll do Partner with the Director of Marketing on developing strategy and owning execution on content strategies that support our e-commerce and swag management platforms. Craft product messaging and positioning for new platform features and offerings. Collaborate with product, sales, and design teams to ensure a cohesive and impactful go-to-market message. Manage a content calendar and ensure timely delivery of assets. Create and manage the creation of a variety of content, including case studies, blog posts, sales collateral, and website copy. Use data and analytics to measure content performance and build future strategies. Support brand awareness and lead generation through supporting organic search initiatives and different forms of content distribution and promotion. How you’ll be measured Timeliness and quality of content created and delivered Effectiveness of go-to-market strategies for new platform features based on adoption rates and customer growth Growth in key content metrics (e.g., website traffic, lead conversions, etc.) Feedback from cross-functional partners on collaboration and support. How you’ll make a difference In this role, you’ll be the voice of our swag.com brand, including our swag management platform, and will directly shape how we communicate its value to B2B customers. Your work will create a cohesive and compelling narrative that drives customer engagement, retention, and growth, and supports our go-to-market efforts for new releases. You’ll be a key driver of our content strategy, helping to grow brand awareness and establish Swag.com as a leader in the industry. Compensation Custom Ink is committed to pay transparency and providing fair, equitable compensation in line with market standards and role expectations. For this salaried, exempt position, the pay range is $73,000 - $82,000. Placement within the range is determined by knowledge, skills, years & depth of experience, and equity with internal team members. The perks! Generous Paid Time Off: Flexible paid time off policies and major paid holidays. Comprehensive Health Coverage: Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan. Employee Wellness: Virtual medical consultations and mental health services through preferred partners. Family-Friendly Benefits: Up to 12 weeks of fully paid parental leave for birthing parents and 6 weeks for non-birthing parents, plus adoption assistance and family-building benefits. Financial Wellness: 401(k) with company matching, life & AD&D insurance, and access to financial planning resources. Professional Development: Training programs, certifications, and tuition assistance. CustomInk, LLC ("Custom Ink") is an Equal Opportunity Employer. We celebrate diversity and are committed to a discrimination-free workplace. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by law. Custom Ink uses E-Verify to confirm employment eligibility. For more information about E-Verify, please click here. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industries Retail Referrals increase your chances of interviewing at Custom Ink by 2x #J-18808-Ljbffr