Custom Ink is hiring: Content and Product Marketing Specialist in Phoenix

Content and Product Marketing Specialist Join to apply for the Content and Product Marketing Specialist role at Custom Ink Overview Custom Ink, the leader in custom apparel for groups and communities, is all about bringing people together. Our innovative online platform, world-class customer support, and award-winning work environment support 750+ team members ("Inkers"). We are committed to the success and well-being of our team and have earned recognition as a top workplace from Fortune Magazine and The Washington Post. Note: Please submit a work sample or portfolio with your application. This can be uploaded as an attachment or linked from your resume. What we’re looking for We’re seeking a Product & Content Marketing Specialist with a passion for creating compelling content and translating complex features into clear, engaging messaging. The ideal candidate has experience in a B2B or technical B2C space, is a creative thinker, and can develop content and product marketing strategies that support our ecommerce and swag management platform. You are a skilled writer, collaborative, and familiar with using data to measure and optimize your work. 3-4 years of experience in a B2B or technical B2C marketing role, focused on content and product marketing A strong portfolio of content, including blog posts, case studies, sales collateral, and website copy Proven ability to develop and execute content strategies that align with business goals Experience in product marketing, including crafting product messaging and go-to-market strategies Excellent writing, editing, and communication skills Understanding of how to use data and analytics to inform marketing decisions Experience creating content strategy that balances customer-friendly content with search marketing best practices What you’ll do Partner with the Director of Marketing on developing strategy and owning execution on content strategies that support our e-commerce and swag management platforms Craft product messaging and positioning for new platform features and offerings Collaborate with product, sales, and design teams to ensure a cohesive and impactful go-to-market message Manage a content calendar and ensure timely delivery of assets Create and manage the creation of a variety of content, including case studies, blog posts, sales collateral, and website copy Use data and analytics to measure content performance and build future strategies Support brand awareness and lead generation through supporting organic search initiatives and different forms of content distribution and promotion How you’ll be measured Timeliness and quality of content created and delivered Effectiveness of go-to-market strategies for new platform features based on adoption rates and customer growth Growth in key content metrics (e.g., website traffic, lead conversions) Feedback from cross-functional partners on collaboration and support How you’ll make a difference In this role, you’ll be the voice of our swag.com brand and will shape how we communicate its value to B2B customers. Your work will drive customer engagement, retention, and growth, and support our go-to-market efforts for new releases. You’ll be a key driver of our content strategy, helping to grow brand awareness and establish Swag.com as a leader in the industry. Compensation Custom Ink is committed to pay transparency and providing fair, equitable compensation in line with market standards and role expectations. For this salaried, exempt position, the pay range is $73,000 - $82,000. Placement within the range is determined by factors including knowledge, skills, years of experience, and equity with internal team members. The perks Generous Paid Time Off: Flexible paid time off policies and major paid holidays Comprehensive Health Coverage: Medical, Dental, and Vision coverage at a low cost through PPO or HDHP plans Employee Wellness: Virtual medical consultations and mental health services Family-Friendly Benefits: Up to 12 weeks of paid parental leave for birthing parents and 6 weeks for non-birthing parents, plus adoption assistance Financial Wellness: 401(k) with company match, life & AD&D insurance, and financial planning resources Professional Development: Training programs, certifications, and tuition assistance Custom Ink is an Equal Opportunity Employer. We celebrate diversity and are committed to maintaining a discrimination-free workplace. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by law. E-Verify is used to confirm employment eligibility for all new team members. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industries: Retail Referrals increase your chances of interviewing at Custom Ink. Get notified about new Content Specialist jobs in Arizona, United States. #J-18808-Ljbffr