Identity and Data Signals Manager, Uber Advertising Job at Uber in New York

About the Role The Uber Advertising team is seeking a Technical Audience Solutions and Data Signals expert to drive the evolution of our data monetization and partner integration strategy You will lead the strategy and implementation for Uber Advertising's audience taxonomy, data signal monetization, advanced contextual audience solutions and data integration partners This is a unique IC role working on one of the most exciting data advertising teams that blends long-term strategic thinking with consumer psychology, data architecture and business monetization acumen What You\'ll Do: Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating 1st party data insights and audiences across Uber O&O as well as Off Platform channels Collaborate with measurement science, product, legal, sales and engineering to build scalable solutions for 1st party audience activation, Off Platform monetization and client data integrations Lead PII-based integration conversations with key data platform partners to enable data activation, audience insights and data enrichment use cases Partner with legal to ensure all launches meet Uber\'s data privacy and targeting policy requirements and that all data architecture is properly documented Define and run A/B Tests to evaluate all new launches, in partnership with Sales, Measurement Science and Ad Operations teams; Drive continuous iteration based on learnings Track audience adoption and performance metrics and partner with Measurement Science teammates; contribute to training materials as needed to ensure proper adoption Basic Qualifications: 5+ years of experience in Advertising or Marketing Technology Knowledge of data segmentation, targeting and identity, specifically for advertising use cases Deep analytical skills and familiarity with experimentation frameworks (A/B testing, holdouts, etc) Track record of working across multiple different technical and nontechnical teams to drive projects to completion Product management experience and/or an entrepreneurial mindset Experience developing data-driven roadmaps and product strategy Bachelor\'s degree Preferred Qualifications: 3+ years of experience in product management, data science or a technical audience strategy role Background in Identity, Personalization, Audience Analytics and/or Data Monetization and a passion for Audiences Deep understanding of Identity graphs (LiveRamp, Epsilon, Experian, etc), Data Cleanrooms (AWS, LiveRamp, Snowflake, etc) and Customer Data Platforms (mParticle, Tealium, Segment, etc) Experience creating and managing an audience taxonomy and working with CDP tooling and unstructured datasets For New York, NY-based roles: The base salary range for this role is USD$135,000 per year - USD$150,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits. Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform #J-18808-Ljbffr