GILEAD
Associate Director, HCP Marketing Market Expansion
GILEAD, San Mateo, California, United States, 94409
Associate Director, Hcp Marketing Market Expansion
At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As part of Gilead's efforts to expand HIV prevention, the Associate Director, HCP Marketing Market Expansion will help execute a newly designed strategy to engage non-traditional and under-engaged health care professionals (HCPs) in HIV prevention. You will assist in translating insights into actionable tactic, support campaign development and collaborate cross-functionally to expand PrEP prescribing among new HCPs who do not currently write HIV prevention. This is an excellent opportunity for a results-oriented marketer with experience in HCP engagement and resource development. The ideal candidate is detail-oriented, collaborative, and motivated to contribute to a mission-driven market expansion effort. This position is ONSITE at our Foster City, CA campus (Tuesday Thursday). Full time remote is not available. Key Responsibilities: Support development of branded and unbranded materials tailored for HCPs who do not currently prescribe HIV prevention. Assist in gathering and synthesizing market and behavioral insights to inform the development of marketing tactics and campaign materials. Lead project management activities to keep activities on track, monitor metrics, ensure timely delivery and alignment with strategic goals. Contribute digital marketing expertise to campaigns across web, email, social and other digital channels. Manage agency workflows, timelines, and quality assurance. Serve as a liaison to field teams for resource feedback and pull-through support. Coordinate with Sales, Training, Medical, Legal, and Access teams to ensure aligned cross-functional execution. Navigate the MLR review process. Develop and refine messaging and content tailored for diverse treatment settings, including but not limited to Urgent Care, primary care, OB/GYN, emergency rooms, effectively supporting HCPs' awareness and initiation of Prep. Drive the implementation and ongoing optimization of strategies tailored to priority regional markets, ensuring measurable impact. 20%-40% travel within the US Basic Qualifications: High School Degree and Fourteen Years' Experience OR Associate's degree and Twelve Years Experience OR Bachelor's Degree and Ten Years' Experience OR Masters' Degree and Eight Years' Experience OR PhD and Two Years' Experience Preferred Qualifications: Experience supporting campaigns where health topics may be secondary to the visit agenda Familiarity with developing resources that help HCPs initiate personal, often avoided conversations Ability to translate insights into tools that de-stigmatize and normalize prevention discussions Comfortable enabling field teams to support sensitive dialogue with credibility Can navigate sensitive health topics with professionalism and cultural awareness
At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As part of Gilead's efforts to expand HIV prevention, the Associate Director, HCP Marketing Market Expansion will help execute a newly designed strategy to engage non-traditional and under-engaged health care professionals (HCPs) in HIV prevention. You will assist in translating insights into actionable tactic, support campaign development and collaborate cross-functionally to expand PrEP prescribing among new HCPs who do not currently write HIV prevention. This is an excellent opportunity for a results-oriented marketer with experience in HCP engagement and resource development. The ideal candidate is detail-oriented, collaborative, and motivated to contribute to a mission-driven market expansion effort. This position is ONSITE at our Foster City, CA campus (Tuesday Thursday). Full time remote is not available. Key Responsibilities: Support development of branded and unbranded materials tailored for HCPs who do not currently prescribe HIV prevention. Assist in gathering and synthesizing market and behavioral insights to inform the development of marketing tactics and campaign materials. Lead project management activities to keep activities on track, monitor metrics, ensure timely delivery and alignment with strategic goals. Contribute digital marketing expertise to campaigns across web, email, social and other digital channels. Manage agency workflows, timelines, and quality assurance. Serve as a liaison to field teams for resource feedback and pull-through support. Coordinate with Sales, Training, Medical, Legal, and Access teams to ensure aligned cross-functional execution. Navigate the MLR review process. Develop and refine messaging and content tailored for diverse treatment settings, including but not limited to Urgent Care, primary care, OB/GYN, emergency rooms, effectively supporting HCPs' awareness and initiation of Prep. Drive the implementation and ongoing optimization of strategies tailored to priority regional markets, ensuring measurable impact. 20%-40% travel within the US Basic Qualifications: High School Degree and Fourteen Years' Experience OR Associate's degree and Twelve Years Experience OR Bachelor's Degree and Ten Years' Experience OR Masters' Degree and Eight Years' Experience OR PhD and Two Years' Experience Preferred Qualifications: Experience supporting campaigns where health topics may be secondary to the visit agenda Familiarity with developing resources that help HCPs initiate personal, often avoided conversations Ability to translate insights into tools that de-stigmatize and normalize prevention discussions Comfortable enabling field teams to support sensitive dialogue with credibility Can navigate sensitive health topics with professionalism and cultural awareness