Bernard Nickels & Associates
CRM Marketing Manager
Bernard Nickels & Associates, Jersey City, New Jersey, United States, 07390
Job Title:
CRM Marketing Manager Job Type:
Contract (W2) Start Date:
11/17/2025 Contract Duration:
3 Months (with potential for extension) Reason for Position:
To provide coverage for an employee on paternity leave Job Location:
Manhattan, NY (HYBRID role) Work Schedule:
Monday-Friday, 8 hours per day, 40 hours per week (standard business hours) Compensation:
$32 to $36 per hour Overview:
We are seeking a dynamic CRM Marketing Manager to enhance our customer relationship management efforts for a leading global eyewear brand. As a key player, you will utilize your marketing expertise to drive brand awareness and loyalty through innovative strategies and cross-functional collaboration. Responsibilities: Lead the strategic development and execution of customer-centric, loyalty-based CRM initiatives. Oversee 1:1 marketing campaigns from planning through to evaluation, utilizing channels such as email and SMS. Manage and coordinate the CRM calendar, collaborating with global campaign teams for optimal e-commerce strategies. Support the development of customer strategies and rewards programs to enhance customer engagement. Create and execute a marketing communications plan aligned with the overall marketing strategy. Collaborate with global teams to refine and enhance customer journeys across all touchpoints. Build and maintain productive relationships with external and internal agencies for improved efficiencies. Analyze campaign performance against goals to continually optimize marketing efforts. Enhance customer experience across channels, ensuring relevant communication at every stage. Develop new content and delivery methods to maximize channel effectiveness. Identify opportunities for enriching customer experiences to foster loyalty and retention. Work closely with Customer Intelligence and IT teams to maximize marketing technology capabilities. Partner with the OMNI team and other stakeholders to drive significant improvements in loyalty dynamics. Required Qualifications: High school diploma (or GED/equivalent) or equivalent experience in Marketing and/or Advertising required; Bachelor’s degree preferred. 4+ years of relevant experience in marketing. Strong knowledge of consumer-centric initiatives and marketing execution. Excellent collaboration skills across all levels of a matrix organization. Exceptional verbal and written communication skills with a focus on alignment and clarity. Strong analytical skills, leveraging consumer research and diverse data sources. Proven project management skills with a results-oriented mindset. Preferred Qualifications: Experience with Oracle Responsys and/or IBM Unica. Background in e-commerce. Experience in the optical/eyewear industry. Retail experience is a plus. Consulting experience is advantageous.
CRM Marketing Manager Job Type:
Contract (W2) Start Date:
11/17/2025 Contract Duration:
3 Months (with potential for extension) Reason for Position:
To provide coverage for an employee on paternity leave Job Location:
Manhattan, NY (HYBRID role) Work Schedule:
Monday-Friday, 8 hours per day, 40 hours per week (standard business hours) Compensation:
$32 to $36 per hour Overview:
We are seeking a dynamic CRM Marketing Manager to enhance our customer relationship management efforts for a leading global eyewear brand. As a key player, you will utilize your marketing expertise to drive brand awareness and loyalty through innovative strategies and cross-functional collaboration. Responsibilities: Lead the strategic development and execution of customer-centric, loyalty-based CRM initiatives. Oversee 1:1 marketing campaigns from planning through to evaluation, utilizing channels such as email and SMS. Manage and coordinate the CRM calendar, collaborating with global campaign teams for optimal e-commerce strategies. Support the development of customer strategies and rewards programs to enhance customer engagement. Create and execute a marketing communications plan aligned with the overall marketing strategy. Collaborate with global teams to refine and enhance customer journeys across all touchpoints. Build and maintain productive relationships with external and internal agencies for improved efficiencies. Analyze campaign performance against goals to continually optimize marketing efforts. Enhance customer experience across channels, ensuring relevant communication at every stage. Develop new content and delivery methods to maximize channel effectiveness. Identify opportunities for enriching customer experiences to foster loyalty and retention. Work closely with Customer Intelligence and IT teams to maximize marketing technology capabilities. Partner with the OMNI team and other stakeholders to drive significant improvements in loyalty dynamics. Required Qualifications: High school diploma (or GED/equivalent) or equivalent experience in Marketing and/or Advertising required; Bachelor’s degree preferred. 4+ years of relevant experience in marketing. Strong knowledge of consumer-centric initiatives and marketing execution. Excellent collaboration skills across all levels of a matrix organization. Exceptional verbal and written communication skills with a focus on alignment and clarity. Strong analytical skills, leveraging consumer research and diverse data sources. Proven project management skills with a results-oriented mindset. Preferred Qualifications: Experience with Oracle Responsys and/or IBM Unica. Background in e-commerce. Experience in the optical/eyewear industry. Retail experience is a plus. Consulting experience is advantageous.