Arthritis & Rheumatism Associates, PC
Arthritis & Rheumatism Associates, PC is hiring: Marketing Manager in Rockville
Arthritis & Rheumatism Associates, PC, Rockville, MD, US, 20849
Job Details
Job Location: Calhoun Place - Rockville, MD
Salary Range: $75,000.00 - $90,000.00
Job Category: Marketing
Overview
JOB TITLE: Marketing Manager
LOCATION: Rockville, MD
HOURS: 4 DAY WORK WEEK - Monday - Thursday (Full-Time)
PAY: $75,000 - $90,000/year
Benefits: Free parking at all office locations
Benefits
Health/Dental/Vision Insurance
FSA
HSA
Life Insurance
401K Contributions
Disability Insurance
Paid Time Off
Every Friday off
Tuition Assistance
Free Parking
Paid Maternity and Paternity Leave
STD/LTD/ADD Insurance (short-term disability, long-term disability and accidental death and dismemberment insurance)
General Statement of Duties
The Marketing Manager will promote the brand name of ARAPC, its practitioners, and the company’s services to existing and prospective patients through strategic use of communications, onsite visits, graphics, logos, digital media and other promotional ventures.
Supervision
Supervision Received: The Marketing Manager will report directly to the Chief Operations Officer and the Physician Directors of Marketing.
Supervision Exercised: None
Typical Physical Demands
Requires prolonged standing, walking, sitting, some bending, stooping and stretching. Requires hand-eye coordination and manual dexterity sufficient to operate a keyboard, telephone, and other office equipment. Requires normal range of hearing and eyesight to record, prepare appropriate documentation, and interface with staff and clients. Requires ability to push, pull, lift and carry 25 pounds.
Typical Working Conditions
The Marketing Manager will work primarily in an office setting, however will travel in their personal vehicle to physician offices in D.C., MD, and VA. They may be exposed to adverse indoor and outdoor environmental conditions.
Examples of Duties
Collaborates with COO, physician directors of marketing, marketing committee, and other ARA managers to fully understand ARA’s scope of services.
Gathers the materials necessary such as literature or previous marketing campaigns in order to understand and further ARA’s marketing needs and goals.
Conducts market research, forecasting, and trend assessment utilizing electronic health record tools and other tools as needed in order to strategically plan and ensure the highest level of visibility of ARA services.
Presents marketing ideas, recommendations, and strategies to COO, physician directors of marketing, and marketing committee.
Plans, drafts, proposes, and implements marketing and communication campaigns, which may include onsite physician visits, print media, direct mail.
Oversees digital marketing of social and online media and other multimedia marketing campaigns.
Schedules and develops ARA video production.
Coordinates and schedules photography services.
Evaluates success of marketing campaigns and recommends modifications as needed.
Coordinates review and updates of company websites, social media, online reviews, and responses to patient comments.
Attends trade shows, conventions, disease research fundraisers, community fairs, educational activities, and staffs the company booth.
Coordinates regular meetings with COO, physician directors of marketing, and marketing committee and provides updates and highlights on marketing activities above.
Creates company newsletter and coordinates circulation.
Participates in meetings with all ARA managers and directors.
Performs other duties as assigned.
Other Duties as Assigned: The assignment of duties to employees is not limited to the content of this job description. Other tasks and assignments may be related to the work usually assigned to the employee, but in some circumstances may be completely unrelated.
Performance Requirements
Knowledge, Skills & Abilities:
Excellent verbal and written communication skills, which may include public speaking and presentations
Excellent organizational skills and attention to detail
Excellent interpersonal skills
Excellent editing skills
Excellent knowledge of all types of marketing, including traditional marketing and digital marketing
Excellent time management skills with ability to meet deadlines
Proficiency with Microsoft Office Suite and other related software
Ability to coordinate projects with various vendors, such as website consultant, photographer, graphic designer, etc.
Strong analytical and problem-solving skills.
Strong leadership skills.
Open to feedback and direction
Ability to create, implement, and monitor budgets.
Thorough understanding of principles and methods used for marketing to promote services.
Compliance
Follows all company guidelines for maintaining patient confidentiality.
Follows all company guidelines for physical and cyber security.
Disclaimer
The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts, or working conditions associated with the job. It is intended to be an accurate reflection of the general nature and level of the job.
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