Content Marketing Strategist Job at Shoppa's Material Handling in Fort Worth

Content Marketing Strategist

Join to apply for the Content Marketing Strategist role at Shoppa's Material Handling

Family owned and operated since 1981, Shoppa’s Material Handling is one of the fastest growing and most successful material handling dealerships in the United States. We are proud to be an authorized dealer of Toyota Material Handling – the bestselling forklift brand in the world and a recognized leader in quality, durability, safety and innovation. Through our nine locations across Texas and Kansas City, MO, we provide a comprehensive array of products, services and integrated systems that help our customers streamline the storage and movement of their goods.

Job Summary

The Content Marketing Strategist will lead the development and execution of content strategies across all Shoppa’s brands, ensuring clear, consistent, and compelling messaging across every marketing channel. This role oversees the creation and distribution of content for email marketing, social media, blogs, white papers, case studies, and website copy. The strategist will collaborate with internal teams to craft engaging stories that reflect each brand’s identity, strengthen customer relationships, and drive measurable engagement and lead generation.

Essential Functions

• Develop and execute a comprehensive content strategy that aligns with Shoppa’s business objectives and strengthens brand presence across all subsidiaries.
• Plan, coordinate, and oversee content initiatives across multiple channels, including email marketing, social media, blogs, website copy, white papers, and case studies.
• Lead editorial planning, maintaining an organized, forward-looking calendar that supports campaign launches and strategic initiatives.
• Collaborate with internal stakeholders to ensure all content aligns with brand messaging and core business goals.
• Manage WordPress CMS for content publishing, optimization, and governance across branded websites.
• Establish content performance metrics, monitor engagement data, and prepare reports to inform campaign improvements.
• Ensure brand voice, tone, and visual consistency are maintained across all assets and channels.
• Identify opportunities for new content formats and storytelling approaches to improve audience reach and engagement.
• Partner with external writers or creative contributors as needed to scale content output efficiently.

Qualifications

Must-Have

• Bachelor’s degree in marketing, communications, journalism, English, or related field
• 4–7 years of hands‑on experience in B2B content marketing, including digital campaign execution
• Demonstrated ability to develop and implement comprehensive content strategies supporting lead generation, brand engagement, and sales enablement
• Exceptional writing, editing, and story development skills for blogs, social, email, sales assets, landing pages, and campaigns
• Experience building, segmenting, and deploying email marketing campaigns via HubSpot, Pardot, Marketo, or similar automation software
• Proficiency with content management systems, editorial calendars, and workflow/process tools
• Strong project management and organizational skills, with a proven ability to manage multiple projects simultaneously and meet deadlines
• Experience interpreting analytics and engagement metrics (Google Analytics, HubSpot, etc.) to guide optimization and measure ROI
• Comfort collaborating with design, digital, and cross-functional teams; experience managing freelancers/agency contributors

Nice-to-Have

• Skills in optimizing content for SEO, using keyword research and competitive analysis
• Working knowledge of personalization, AI content tools, and marketing technology integrations
• Hands‑on experience with A/B testing, campaign automation, and audience segmentation
• Experience in multimedia production (video, webinars, podcasts) or coordination
• Industry knowledge in material handling, B2B supply chain, or industrial services
• Knowledge of content syndication, blogger/influencer outreach, and PR strategy
• Experience representing brand voice in live or recorded presentations/events

Physical Demands And Working Conditions

Must be able to sit and work at workstation and computer for several hours at a time. Must stand, walk, bend, stoop, reach, climb stairs, and lift up to 20 pounds occasionally. Requires use of telephone and other communications equipment. Must be able to drive vehicle frequently.

Work indoors and outdoors; exposure to temperatures commensurate with outdoor seasonal temperatures.

Shoppa’s Material Handling is an Equal Opportunity Employer, including disabled/veterans; EOE/Disability/Vets; and provides equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity, sexual orientation, religious practices and observances, national origin, pregnancy, childbirth, or related medical conditions, status as a protected veteran, or spouse/family member of a protected veteran; or disability.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Transportation, Logistics, Supply Chain and Storage

Benefits

• Medical insurance
• Vision insurance
• 401(k)

Get Notified

Get notified about new Marketing Strategist jobs in Fort Worth, TX.