Senior Marketing Advanced Analytics Job at KellyMitchell Group in Dallas

Job Summary: Our client is seeking a Senior Marketing Advanced Analytics to join their team! Write and optimize complex SQL queries and Python scripts for data manipulation, automation, and analytical processes Analyze marketing campaign performance to identify trends, insights, and opportunities for improvement Build and apply causal inference and propensity models to predict customer behavior and enhance campaign targeting Generate campaign lists and perform post-campaign analyses to evaluate effectiveness and ROI Leverage Databricks for big data processing and Snowflake for efficient, scalable data warehousing solutions Develop and maintain Tableau dashboards and visualizations to communicate insights to business stakeholders Collaborate with cross-functional teams including marketing, data science, and engineering to align analytics efforts with business goals Apply machine learning techniques to improve automation, targeting, and campaign performance Present analytical findings and actionable insights clearly to non-technical stakeholders to support data-driven decision-making 3+ years of experience in SQL and Python, with proven ability to write complex queries, optimize performance, and develop scripts for data manipulation, automation, and analysis ~1+ years of experience in campaign analytics, including analyzing campaign performance, building causal inference models, and developing propensity models to predict customer behavior ~ Solid understanding of A/B testing and experimentation, including experimental design, test/control setup, and interpreting results to guide marketing strategy ~ Advanced proficiency in campaign list generation, post-campaign analysis, automation, and applying machine learning techniques using SQL and Python ~ Familiarity with Databricks for big data processing and Snowflake for scalable data warehousing ~ Experience creating dashboards and visualizations in Tableau to effectively communicate insights to business stakeholders ~ Exposure to the full marketing campaign lifecycle and customer segmentation strategies ~ Proven ability to collaborate effectively with cross-functional teams, including marketing, data science, and engineering ~ Medical, Dental, & Vision Insurance Plans ~ Employee-Owned Profit Sharing (ESOP) ~We comply with local wage minimums.