Confidential
Senior Vice President of Marketing
About the Company
Join an innovative platform that is transforming the municipal bond market.
Industry
Internet
Type
Privately Held, VC-backed
Founded
2012
Employees
11-50
Funding
$11-$25 million
Specialties
community improvement
finance
investment
public finance
broadband
infrastructure
impact investing
About the Role
The company is on the lookout for a dynamic Senior Vice President of Marketing, who will act as a growth catalyst for our multi-brand residential home services platform. In this pivotal role, you will spearhead demand generation, customer acquisition, and topline growth across our diverse portfolio of brands.
You will have the opportunity to lead a talented team, manage a substantial marketing budget, and deliver measurable results through engaging integrated, multi-channel campaigns. Additionally, you will play a key role in enhancing our marketing technology stack, optimizing systems, data infrastructure, and BI dashboards to maximize insights, attribution, and ROI.
A primary focus will be scaling digital performance, boosting brand impact, and supporting our growth trajectory through continued acquisitions. We seek a hands-on, data-driven executive with a successful track record in creating lead generation and customer acquisition engines, particularly in multi-brand, distributed service environments.
The ideal candidate will possess expertise in paid search, social and display advertising, digital listings, and local SEO, with a keen ability to optimize the digital customer journey. You should be proficient in segmentation and targeting, with a robust background in analytics and marketing attribution. Leadership qualities that foster collaboration and a results-oriented approach are essential, as is a builder’s mindset with a strong emphasis on brand and customer engagement.
Experience in home services or within multi-unit retail/franchise operations is highly valued. Familiarity with overseeing agency relationships and a deep understanding of digital marketing tools and techniques will set you apart.
Hiring Manager Title
CEO
Travel Percent
Less than 10%
Functions
Marketing