Golub Capital
Position Information
Hiring Manager: Managing Director, Head of Responsible Investing Department: Marketing Department Overview
The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and enhance the Firm's brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as the premier firm in its markets. Key stakeholder groups include private equity sponsors, investors, financing partners and employees. Centralized departmental functions include marketing content and strategy, communications and PR, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Direct Lending and Golub Growth Teams to develop strategic marketing plans in line with business objectives.
Position Responsibilities
This individual will be responsible for driving the development and implementation of the integrated marketing strategy with the Private Wealth Channel to facilitate investor engagement and elevate the Firm's brand with investors globally. The person in this role will collaborate closely with senior members on the Investor Partners' Group ("IPG") and other senior business leaders at the Firm, with a primary focus on Private Wealth Americas ("PWA"), to develop targeted marketing and sales enablement programs aligned to business objectives. Investor Marketing tactics include: annual general meetings, conferences and sponsorships, digital and multimedia campaigns, email marketing, in-person and virtual events, gifting programs, the creation and distribution of marketing collateral, speaking engagements, thought leadership and education campaigns, webcasts and quarterly calls.
Responsibilities include, but are not limited to: Partnering with PWA leadership to develop and manage annual marketing planning including establishing focus areas, goals, KPIs and budgets for the PWA business line Developing and executing targeted marketing plans that resonate with RIA and Wirehouse clients in close partnership with senior leaders and IPG business lines Ensuring marketing program KPIs align with business objectives and increase brand awareness Delivering Gold Standard results and client service for partners in IPG and Firm business leaders Supporting the development and implementation of brand messaging and content for investor events, speaking engagements and campaigns, ensuring communications are brand-aligned, accurate and engaging to the investor audience Cultivating a strong understanding of the Firm's investors, investment products and private credit as an asset class Development and ongoing maintenance of web, email and written content as it relates to owned channels Providing quantitative and qualitative reporting on program progress and effectiveness to the Head of Marketing and IPG business partners, recommending pivots to approach as informed by data-driven insights Staying current on industry best practices, market dynamics and the competitive landscape in private credit Applying creativity and analytics to develop new marketing initiatives, processes and modes of investor engagement that improve the Firm's investor marketing program Working closely with colleagues on the Marketing Team (across Brand & Content Marketing, Events, Digital, Creative Services and Operations verticals) and Communications Team to manage fully integrated marketing campaigns Candidate Requirements
Qualifications & Experience:
Bachelor's degree required 10+ years of experience managing cross-channel investor marketing programs at a financial institution or asset manager Experience marketing alternative strategies to intermediary, RIA and private wealth investors (ideally private equity or credit) Understanding of private wealth fundraising and brand building functions and ability to develop investor marketing programs tied to business goals and KPIs Experience managing global marketing programs is a plus Strong project management skills and ability to manage multiple projects and deadlines in a fast-paced environment Exceptional attention to detail and strong analytical and problem-solving skills Excellent written and verbal communication skills Demonstrated ability to work well as part of a team in collaboration with multiple business partners including senior salespeople Meticulous attention to detail and "can do" and proactive attitude with a passion for delivering high-quality work Proficient in MS Office (Word, Excel, PowerPoint) required and familiarity with CMS systems (e.g., Seismic) is a plus. Enthusiastic about working in office and creating a Gold Standard hybrid work culture. Critical Competencies for Success
Our Gold Standards
Model defines key behaviors and competencies across 4 dimensions: Leadership, Achieving Results, Personal Effectiveness and Thinking Critically. These behaviors and competencies drive our ability to win together.
Leadership:
Role models in this area consistently focus on the right goals and priorities and continually develop themselves and others. Always team players, they influence and engage with others to contribute to a supportive and inclusive culture where all feel welcome. Achieving Results:
Role models in this area are high achievers who develop careful plans and deliver consistently and effectively. They hold themselves and others accountable for delivering high quality results, and they remove barriers to ensure others can contribute and grow. Personal Effectiveness:
Role models in this area build strong relationships, treat others with respect and communicate effectively. They are driven to exceed expectations and are adaptable to changing circumstances. Thinking Critically:
Role models in this area understand our business, rely on analytical reasoning and seek diverse perspectives to solve problems. They are forward thinking, anticipating issues and addressing them in advance. The
department-specific competencies
define the knowledge, skills and abilities that are needed to successfully perform the functional or technical work of this role.
Marketing Strategy:
Develops integrated marketing campaigns targeted at private equity firms and investors. Evaluates outcomes based on business outcomes and applies learnings. Storytelling:
Combines a strong understanding of competitors and clients to differentiate our capabilities and remain top of mind. Project Management:
Leads complex project plans, drives progress and tracks timelines. Identifies the resources and materials needed for success. Analytics:
Identifies relevant Key Performance Indicators (KPIs) and interprets data to evaluate marketing programs and inform strategy and business decisions.
Compensation and Benefits For New York Only: It is expected that the base salary range for this position will be $200,000 to $250,000. Actual salaries may vary based on factors such as skills, experiences and qualifications for the role. The total compensation package for this position may also include other elements and discretionary awards in addition to a full range of medical, financial and / or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation, sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an 'at-will position' and the Firm reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance, Firm or individual department / team performance and market factors.
Golub Capital is an Equal Opportunity Employer.
Due to the highly regulated nature of Golub Capital's business and because of the sensitivity of the information that all personnel have access to, Golub Capital performs extensive and thorough pre-hire screens to ensure that its personnel act with expected levels of integrity, professionalism and personal responsibility.
Please review Golub Capital's US Job Applicant privacy notice and, for California residents, the California Applicant privacy notice for information on how your personal data is collected, processed and stored.
Hiring Manager: Managing Director, Head of Responsible Investing Department: Marketing Department Overview
The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and enhance the Firm's brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as the premier firm in its markets. Key stakeholder groups include private equity sponsors, investors, financing partners and employees. Centralized departmental functions include marketing content and strategy, communications and PR, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Direct Lending and Golub Growth Teams to develop strategic marketing plans in line with business objectives.
Position Responsibilities
This individual will be responsible for driving the development and implementation of the integrated marketing strategy with the Private Wealth Channel to facilitate investor engagement and elevate the Firm's brand with investors globally. The person in this role will collaborate closely with senior members on the Investor Partners' Group ("IPG") and other senior business leaders at the Firm, with a primary focus on Private Wealth Americas ("PWA"), to develop targeted marketing and sales enablement programs aligned to business objectives. Investor Marketing tactics include: annual general meetings, conferences and sponsorships, digital and multimedia campaigns, email marketing, in-person and virtual events, gifting programs, the creation and distribution of marketing collateral, speaking engagements, thought leadership and education campaigns, webcasts and quarterly calls.
Responsibilities include, but are not limited to: Partnering with PWA leadership to develop and manage annual marketing planning including establishing focus areas, goals, KPIs and budgets for the PWA business line Developing and executing targeted marketing plans that resonate with RIA and Wirehouse clients in close partnership with senior leaders and IPG business lines Ensuring marketing program KPIs align with business objectives and increase brand awareness Delivering Gold Standard results and client service for partners in IPG and Firm business leaders Supporting the development and implementation of brand messaging and content for investor events, speaking engagements and campaigns, ensuring communications are brand-aligned, accurate and engaging to the investor audience Cultivating a strong understanding of the Firm's investors, investment products and private credit as an asset class Development and ongoing maintenance of web, email and written content as it relates to owned channels Providing quantitative and qualitative reporting on program progress and effectiveness to the Head of Marketing and IPG business partners, recommending pivots to approach as informed by data-driven insights Staying current on industry best practices, market dynamics and the competitive landscape in private credit Applying creativity and analytics to develop new marketing initiatives, processes and modes of investor engagement that improve the Firm's investor marketing program Working closely with colleagues on the Marketing Team (across Brand & Content Marketing, Events, Digital, Creative Services and Operations verticals) and Communications Team to manage fully integrated marketing campaigns Candidate Requirements
Qualifications & Experience:
Bachelor's degree required 10+ years of experience managing cross-channel investor marketing programs at a financial institution or asset manager Experience marketing alternative strategies to intermediary, RIA and private wealth investors (ideally private equity or credit) Understanding of private wealth fundraising and brand building functions and ability to develop investor marketing programs tied to business goals and KPIs Experience managing global marketing programs is a plus Strong project management skills and ability to manage multiple projects and deadlines in a fast-paced environment Exceptional attention to detail and strong analytical and problem-solving skills Excellent written and verbal communication skills Demonstrated ability to work well as part of a team in collaboration with multiple business partners including senior salespeople Meticulous attention to detail and "can do" and proactive attitude with a passion for delivering high-quality work Proficient in MS Office (Word, Excel, PowerPoint) required and familiarity with CMS systems (e.g., Seismic) is a plus. Enthusiastic about working in office and creating a Gold Standard hybrid work culture. Critical Competencies for Success
Our Gold Standards
Model defines key behaviors and competencies across 4 dimensions: Leadership, Achieving Results, Personal Effectiveness and Thinking Critically. These behaviors and competencies drive our ability to win together.
Leadership:
Role models in this area consistently focus on the right goals and priorities and continually develop themselves and others. Always team players, they influence and engage with others to contribute to a supportive and inclusive culture where all feel welcome. Achieving Results:
Role models in this area are high achievers who develop careful plans and deliver consistently and effectively. They hold themselves and others accountable for delivering high quality results, and they remove barriers to ensure others can contribute and grow. Personal Effectiveness:
Role models in this area build strong relationships, treat others with respect and communicate effectively. They are driven to exceed expectations and are adaptable to changing circumstances. Thinking Critically:
Role models in this area understand our business, rely on analytical reasoning and seek diverse perspectives to solve problems. They are forward thinking, anticipating issues and addressing them in advance. The
department-specific competencies
define the knowledge, skills and abilities that are needed to successfully perform the functional or technical work of this role.
Marketing Strategy:
Develops integrated marketing campaigns targeted at private equity firms and investors. Evaluates outcomes based on business outcomes and applies learnings. Storytelling:
Combines a strong understanding of competitors and clients to differentiate our capabilities and remain top of mind. Project Management:
Leads complex project plans, drives progress and tracks timelines. Identifies the resources and materials needed for success. Analytics:
Identifies relevant Key Performance Indicators (KPIs) and interprets data to evaluate marketing programs and inform strategy and business decisions.
Compensation and Benefits For New York Only: It is expected that the base salary range for this position will be $200,000 to $250,000. Actual salaries may vary based on factors such as skills, experiences and qualifications for the role. The total compensation package for this position may also include other elements and discretionary awards in addition to a full range of medical, financial and / or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation, sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an 'at-will position' and the Firm reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance, Firm or individual department / team performance and market factors.
Golub Capital is an Equal Opportunity Employer.
Due to the highly regulated nature of Golub Capital's business and because of the sensitivity of the information that all personnel have access to, Golub Capital performs extensive and thorough pre-hire screens to ensure that its personnel act with expected levels of integrity, professionalism and personal responsibility.
Please review Golub Capital's US Job Applicant privacy notice and, for California residents, the California Applicant privacy notice for information on how your personal data is collected, processed and stored.