Airwallex is hiring: Associate Director, Performance Marketing, SEM in San Franc

h2strongAbout Airwallex/strong/h2p style=min-height:1.5emAirwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide including Brex, Rippling, Navan, Qantas, SHEIN and many more with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale./pp style=min-height:1.5emProudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If youre ready to do the most ambitious work of your career, join us./pp style=min-height:1.5em/ph2strongAttributes We Value/strong/h2p style=min-height:1.5emWe hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and youre motivated by our mission and a target=_blank rel=noopener noreferrer class=c-link c-link--underline href=https://www.airwallex.com/us/operating-principlesuoperating principles/u/a. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor./pp style=min-height:1.5emYoure humble and collaborative; turn zero?to?one ideas into real products, and you get stuff done end-to-end. You use AI to work smarter and solve problems faster. Here, youll tackle complex, high?visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, lets build whats next./pp style=min-height:1.5em/ph2strongAbout the team/strong/h2p style=min-height:1.5emThe Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the companys growth and success./pp style=min-height:1.5em/ph2strongWhat youll do/strong/h2p style=min-height:1.5emWere looking for a strategic, analytical, and deeply experienced SEM leader to own and scale our global paid search program./pp style=min-height:1.5emAs the Associate Director, Performance Marketing (SEM), youll lead the strategy, investment, and execution of search engine marketing across Google and Microsoft Ads. Youll manage a multi-million-dollar budget, define our SEM growth roadmap, and partner closely with product marketing, regional marketing, and analytics to drive measurable business outcomes from lead generation to revenue contribution./pp style=min-height:1.5emThis role is ideal for someone who can operate both strategically and tactically: designing frameworks for growth, mentoring regional and channel specialists, and ensuring our paid search programs deliver sustainable ROI across multiple regions and audiences./pp style=min-height:1.5emThis role is based in San Francisco./pp style=min-height:1.5em/ph2strongResponsibilities:/strong/h2ul style=min-height:1.5emlip style=min-height:1.5emOwn the global SEM strategy, setting the vision for how paid search drives customer acquisition, lead generation, and pipeline growth across segments (SMB, mid-market, enterprise)./p/lilip style=min-height:1.5emDevelop and execute short- and long-term SEM growth plans, balancing efficiency (LTV:CAC) with scale./p/lilip style=min-height:1.5emPartner with Global Performance Marketing Strategy, Product Marketing, and Regional Leads to localize SEM campaigns for each markets commercial priorities./p/lilip style=min-height:1.5emManage annual and quarterly budget planning, pacing, and forecasting for paid search investments./p/lilip style=min-height:1.5emServe as the SEM thought leader, identifying innovation opportunities in automation, AI bidding, audience layering, and creative testing./p/li/ulul style=min-height:1.5emlip style=min-height:1.5emOversee campaign structure, keyword strategy, bidding models, and creative optimization across Google and Microsoft Ads./p/lilip style=min-height:1.5emImplement testing frameworks (ad copy, landing pages, audiences, match types) to continuously improve CTR, CVR, and pipeline conversion./p/lilip style=min-height:1.5emPartner with Analytics and Data teams to ensure end-to-end visibility into ROI, pipeline contribution, and attribution across campaigns./p/lilip style=min-height:1.5emDrive adoption of value-based bidding (VBB) and audience-first approaches (RLSA, Customer Match, CRM-based targeting)./p/lilip style=min-height:1.5emEnsure strong campaign hygiene, naming conventions, and tracking governance (UTMs, conversion imports, offline events)./p/li/ulul style=min-height:1.5emlip style=min-height:1.5emCollaborate with Product Marketing and Content to align messaging, creative, and offers with product value propositions./p/lilip style=min-height:1.5emPartner with Lifecycle and Growth Product teams to build cohesive acquisition-to-activation journeys./p/lilip style=min-height:1.5emWork with Finance and RevOps on pacing, forecasting, and ROI analysis to guide data-driven budget allocation./p/lilip style=min-height:1.5emAlign with Sales and Regional Marketing to ensure SEM efforts support pipeline coverage and demand generation goals./p/li/ulul style=min-height:1.5emlip style=min-height:1.5emManage and mentor SEM managers or specialists, fostering a culture of experimentation, precision, and data-driven decision-making./p/lilip style=min-height:1.5emDevelop playbooks and best practices for global and regional SEM teams./p/lilip style=min-height:1.5emPartner with agency and platform reps to stay ahead of algorithm updates, betas, and emerging trends./p/lilip style=min-height:1.5emDrive operational excellence through consistent QA, documentation, and performance review cadences./p/lilip style=min-height:1.5emCandidates should bring deep expertise in SEM platforms, analytics, and marketing data systems./pp style=min-height:1.5em/p/li/ulh1Who you are/h1p style=min-height:1.5emWere looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory./pp style=min-height:1.5em/ph2Minimum qualifications:/h2ul style=min-height:1.5emlip style=min-height:1.5em8+ years of experience in SEM or performance marketing, with proven success driving measurable growth and ROI./p/lilip style=min-height:1.5emStrong expertise managing large-scale multi-region paid search programs (Google + Microsoft)./p/lilip style=min-height:1.5emExperience optimizing for B2B SaaS or fintech pipelines with full-funnel visibility (from lead to closed-won)./p/lilip style=min-height:1.5emHands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking workflows./p/lilip style=min-height:1.5emDemonstrated analytical strength comfortable with bid modeling, forecasting, and performance attribution./p/lilip style=min-height:1.5emExceptional leadership, communication, and stakeholder management skills./p/lilip style=min-height:1.5emBachelors degree in Marketing, Economics, Data Analytics, or related field (MBA a plus)./p/li/ulp style=min-height:1.5em/ph2Preferred qualifications:/h2ul style=min-height:1.5emlip style=min-height:1.5emExperience building global SEM frameworks that scale across markets./p/lilip style=min-height:1.5emKnowledge of multi-touch attribution (MTA), MMM, or incrementality testing./p/lilip style=min-height:1.5emExposure to AI-driven ad copy generation or creative automation systems./p/lilip style=min-height:1.5emFamiliarity with SEO/SEM alignment strategies to maximize paidorganic synergy./p/lilip style=min-height:1.5emStrong relationship with platform partners (Google, Microsoft) for co-marketing and innovation programs./p/lilip style=min-height:1.5emMulti-lingual and particularly Mandarin or Cantonese./pp style=min-height:1.5em/p/li/ulh2strongEqual opportunity/strong/h2p style=min-height:1.5emAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We dont regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know./pp style=min-height:1.5ememAirwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team./em/p