BARI CARE HOMES LLC
Social Worker Assisted Living Admission / Marketing Liaison
BARI CARE HOMES LLC, Brooklyn Park, Minnesota, United States
Position Summary
The Admission & Marketing Liaison serves as the primary point of contact for prospective residents, families, and referral partners. This role bridges clinical understanding with strategic outreach, ensuring smooth admissions and promoting the facility’s services to the broader community. The liaison plays a vital role in enhancing occupancy, maintaining compliance, and upholding the facility’s reputation for compassionate, high-quality care.
Admissions Coordination
Guide families and residents through the admission process with empathy and professionalism
Conduct tours, assessments, and intake interviews
Collaborate with clinical and administrative teams to ensure readiness for new admissions
Maintain accurate documentation in EMR systems and ensure compliance with state regulations
Marketing & Outreach
Develop and execute outreach strategies targeting case managers, hospitals, senior centers, and referral networks
Represent the facility at community events, health fairs, and professional networking opportunities
Create and distribute marketing materials tailored to diverse audiences
Monitor and report on occupancy trends, referral sources, and campaign effectiveness
Communication & Relationship Management
Serve as a liaison between families, residents, and staff during the transition into care
Respond promptly to inquiries and provide clear, compassionate information about services and pricing
Build and maintain strong relationships with referral partners and community stakeholders
Qualifications
Experience in healthcare admissions, marketing, or case management (assisted living or long-term care preferred)
Strong understanding of Minnesota-specific assisted living regulations and ADA compliance
Excellent interpersonal, written, and verbal communication skills
Proficiency in EMR systems and clinical documentation
Ability to work independently and collaboratively in a fast-paced environment
Preferred Skills
Experience with social work is a plus
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Admissions Coordination
Guide families and residents through the admission process with empathy and professionalism
Conduct tours, assessments, and intake interviews
Collaborate with clinical and administrative teams to ensure readiness for new admissions
Maintain accurate documentation in EMR systems and ensure compliance with state regulations
Marketing & Outreach
Develop and execute outreach strategies targeting case managers, hospitals, senior centers, and referral networks
Represent the facility at community events, health fairs, and professional networking opportunities
Create and distribute marketing materials tailored to diverse audiences
Monitor and report on occupancy trends, referral sources, and campaign effectiveness
Communication & Relationship Management
Serve as a liaison between families, residents, and staff during the transition into care
Respond promptly to inquiries and provide clear, compassionate information about services and pricing
Build and maintain strong relationships with referral partners and community stakeholders
Qualifications
Experience in healthcare admissions, marketing, or case management (assisted living or long-term care preferred)
Strong understanding of Minnesota-specific assisted living regulations and ADA compliance
Excellent interpersonal, written, and verbal communication skills
Proficiency in EMR systems and clinical documentation
Ability to work independently and collaboratively in a fast-paced environment
Preferred Skills
Experience with social work is a plus
#J-18808-Ljbffr