Walmart Connect
(USA) Senior Manager of Marketing Intelligence – Walmart Connect
Walmart Connect, Hoboken, New Jersey, us, 07030
Overview
(USA) Senior Manager of Marketing Intelligence – Walmart Connect Join to apply for the
(USA) Senior Manager of Marketing Intelligence – Walmart Connect
role at
Walmart Connect . Base pay range:
$96,000.00/yr - $186,000.00/yr Position Summary
As Senior Manager of Marketing Intelligence, you will play a key role in shaping Walmart Connect’s newly created Marketing Intelligence function. This role will focus on measurement, reporting, and data-informed decision-making to connect marketing actions to business outcomes. You will be responsible for building a comprehensive measurement framework, including revenue attribution modeling, campaign performance metrics, and dashboarding/reporting infrastructure. You will partner closely with Finance, Data Science, and BI teams to ensure marketing impact is clearly understood and tied to Walmart Connect’s revenue strategy. This position requires a highly analytical, collaborative leader who can tell compelling stories with data, influence stakeholders, and thrive in building new capabilities from the ground up. Responsibilities
Measurement Framework: Design and implement a robust framework to measure marketing impact, spanning revenue attribution, campaign performance, and ROI metrics. Attribution & Measurement: Support implementation and drive adoption of marketing attribution frameworks, ensuring insights guide planning and resource allocation. Dashboarding & Reporting: Build and maintain reporting infrastructure and dashboards that provide visibility into marketing effectiveness and business outcomes. Support Insights Generation: Partner with the Marketing Strategy team by analyzing marketing and business performance data, uncovering trends, and providing inputs that help shape actionable recommendations. Cross-Functional Partnership: Collaborate with Finance, Data Science/BI, and cross-functional marketing teams to align measurement approaches and ensure insights inform key decisions. Enablement: Provide tools, training, and support that empower marketing teams to access, understand, and apply data effectively, fostering adoption of a data-driven culture within Marketing. Qualifications
Education: Bachelor’s degree in Marketing, Business, Data Analytics, or related field. Advanced degree a plus. Experience: 6–8+ years in marketing analytics, growth marketing, marketing science, or product analytics. Demonstrated success in building measurement frameworks and communicating insights to senior stakeholders. Expertise: Strong analytical skills, experience with attribution modeling, dashboarding/reporting tools, and marketing performance measurement. Background in retail, digital advertising, or tech environments preferred. Attributes: Ability to tell stories with data and influence stakeholders, proven success operating in matrixed and cross-functional environments, and comfort building new capabilities within large organizations. Minimum & Preferred Qualifications
Minimum Qualifications: Bachelor’s degree in Business, Analytics, Statistics, or related field and 4 years’ experience in data analytics, project management, business, or related area OR 6 years’ experience in data analytics, project management, business, or related area. 2 years’ experience using intermediate functionality of Microsoft Office. Preferred Qualifications: Statistical Programming Language, Supervising Associates, Working on cross-functional teams or projects. Masters: Business Administration. Project Management - PMP, Six Sigma Black Belt, or Six Sigma Green Belt certifications. Location details: 221 River St, Hoboken, NJ 07030, United States of America. The annual salary range for this position is $96,000.00 - $186,000.00. Some benefits information referenced below is provided for context and may vary by plan and location. Benefits & Notes
Walmart offers competitive pay as well as performance-based bonus awards and other benefits. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off includes PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting, with eligibility varying by job classification and length of employment. Additional benefits include disability coverage, company discounts, education programs (Live Better U), and more. For information about benefits and eligibility, see One.Walmart. Other location details and regional salary notes may apply depending on job posting specifics.
#J-18808-Ljbffr
(USA) Senior Manager of Marketing Intelligence – Walmart Connect Join to apply for the
(USA) Senior Manager of Marketing Intelligence – Walmart Connect
role at
Walmart Connect . Base pay range:
$96,000.00/yr - $186,000.00/yr Position Summary
As Senior Manager of Marketing Intelligence, you will play a key role in shaping Walmart Connect’s newly created Marketing Intelligence function. This role will focus on measurement, reporting, and data-informed decision-making to connect marketing actions to business outcomes. You will be responsible for building a comprehensive measurement framework, including revenue attribution modeling, campaign performance metrics, and dashboarding/reporting infrastructure. You will partner closely with Finance, Data Science, and BI teams to ensure marketing impact is clearly understood and tied to Walmart Connect’s revenue strategy. This position requires a highly analytical, collaborative leader who can tell compelling stories with data, influence stakeholders, and thrive in building new capabilities from the ground up. Responsibilities
Measurement Framework: Design and implement a robust framework to measure marketing impact, spanning revenue attribution, campaign performance, and ROI metrics. Attribution & Measurement: Support implementation and drive adoption of marketing attribution frameworks, ensuring insights guide planning and resource allocation. Dashboarding & Reporting: Build and maintain reporting infrastructure and dashboards that provide visibility into marketing effectiveness and business outcomes. Support Insights Generation: Partner with the Marketing Strategy team by analyzing marketing and business performance data, uncovering trends, and providing inputs that help shape actionable recommendations. Cross-Functional Partnership: Collaborate with Finance, Data Science/BI, and cross-functional marketing teams to align measurement approaches and ensure insights inform key decisions. Enablement: Provide tools, training, and support that empower marketing teams to access, understand, and apply data effectively, fostering adoption of a data-driven culture within Marketing. Qualifications
Education: Bachelor’s degree in Marketing, Business, Data Analytics, or related field. Advanced degree a plus. Experience: 6–8+ years in marketing analytics, growth marketing, marketing science, or product analytics. Demonstrated success in building measurement frameworks and communicating insights to senior stakeholders. Expertise: Strong analytical skills, experience with attribution modeling, dashboarding/reporting tools, and marketing performance measurement. Background in retail, digital advertising, or tech environments preferred. Attributes: Ability to tell stories with data and influence stakeholders, proven success operating in matrixed and cross-functional environments, and comfort building new capabilities within large organizations. Minimum & Preferred Qualifications
Minimum Qualifications: Bachelor’s degree in Business, Analytics, Statistics, or related field and 4 years’ experience in data analytics, project management, business, or related area OR 6 years’ experience in data analytics, project management, business, or related area. 2 years’ experience using intermediate functionality of Microsoft Office. Preferred Qualifications: Statistical Programming Language, Supervising Associates, Working on cross-functional teams or projects. Masters: Business Administration. Project Management - PMP, Six Sigma Black Belt, or Six Sigma Green Belt certifications. Location details: 221 River St, Hoboken, NJ 07030, United States of America. The annual salary range for this position is $96,000.00 - $186,000.00. Some benefits information referenced below is provided for context and may vary by plan and location. Benefits & Notes
Walmart offers competitive pay as well as performance-based bonus awards and other benefits. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off includes PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting, with eligibility varying by job classification and length of employment. Additional benefits include disability coverage, company discounts, education programs (Live Better U), and more. For information about benefits and eligibility, see One.Walmart. Other location details and regional salary notes may apply depending on job posting specifics.
#J-18808-Ljbffr