Homeland Talent Solutions
Job Summary
Homeland has partnered with an innovative B2B SaaS company transforming the scrap metal industry with modern, end-to-end software that streamlines yard operations—from purchase to final sale. Their solution simplifies scrap purchasing, inventory tracking, and customer management, helping yard owners save time, reduce costs, and boost efficiency.
Our client is hiring their first
Performance Marketing Manager
to build and scale a high-performing digital marketing engine from the ground up. As the
Performance Marketing Manager , you’ll take full ownership of campaign architecture, channel optimization, data tracking, and funnel performance. The
Performance Marketing Manager
will also manage external partners for creative execution and work closely with senior leadership and sales to ensure marketing investments directly drive revenue. This is a hands‑on, high‑impact role for a results‑driven marketer who can turn budgets into qualified pipeline and drive measurable B2B growth.
Responsibilities Digital Performance & Channel Strategy
Launch and manage paid programs across search, social, and display
Test, optimize, and scale campaigns to hit CAC and ROI targets
Build reporting that clearly ties spend to pipeline and revenue
Oversee attribution and lead‑scoring systems across HubSpot, Salesforce, and ad platforms
Run a constant test‑and‑learn loop across creative, messaging, and audiences
Marketing Operations & Analytics
Own tracking, reporting, and analytics across all digital channels
Build live dashboards that make performance visible and actionable
Set up campaign tagging, UTM structures, and lead routing workflows
Partner with RevOps to keep data, CRM, and automation in sync
Make sure every dollar spent can be tracked, attributed, and improved
Partner Management & Execution
Lead external agencies and freelancers across creative and paid media
Manage vendor budgets, contracts, and scopes of work
Ensure creative output aligns with campaign goals and performance insights
Collaborate with leadership to prioritize projects and allocate resources
Funnel Optimization & Growth Infrastructure
Audit and improve the customer journey from first click to closed deal
Optimize websites and landing pages through A/B testing and experimentation
Leverage AI tools to automate, personalize, and scale campaigns
Strategy & Collaboration
Partner with Sales and Product to turn GTM goals into measurable marketing execution
Support new launches and campaigns that fuel qualified pipeline
Bring performance insights to leadership, linking marketing impact to business results
Requirements
3–5 years of hands‑on experience in B2B digital performance marketing or growth marketing
Proven track record managing paid channels (Google Ads, LinkedIn, Meta, etc) and delivering measurable ROI
Strong experience with HubSpot, Salesforce, GA4, and paid media platforms
Deep understanding of campaign tracking, attribution, and lead routing
Highly analytical—able to build reports and translate data into actionable insights
Experience managing external agencies or freelancers to deliver creative and campaign objectives
Comfortable working independently in a fast‑paced, high‑impact environment
Familiarity with SaaS or industrial technology markets is a plus
Additional Information This is a rare opportunity to join a high‑growth B2B SaaS company as the first
Performance Marketing Manager
and build a digital marketing engine from the ground up. You’ll own the entire system, from strategy to execution, with the creative freedom to test campaigns, manage partners, and shape the company’s marketing direction. You’ll work directly with the CEO and Head of Sales, giving your work high visibility and impact. This role also offers a clear path to grow into a Head of Growth or Marketing position, along with competitive compensation, equity, performance bonuses, and unlimited PTO. If you want to make a measurable impact and lead marketing at a company poised for growth, this is the role for you!
Benefits Our client offers a competitive salary of $80,000–$110,000/year (based on experience), plus bonus potential and equity, as well as a comprehensive benefit package.
Summary Apply today!
EEO Notice
Homeland LLC is an Equal Opportunity Employer. Homeland LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Homeland LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
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Homeland has partnered with an innovative B2B SaaS company transforming the scrap metal industry with modern, end-to-end software that streamlines yard operations—from purchase to final sale. Their solution simplifies scrap purchasing, inventory tracking, and customer management, helping yard owners save time, reduce costs, and boost efficiency.
Our client is hiring their first
Performance Marketing Manager
to build and scale a high-performing digital marketing engine from the ground up. As the
Performance Marketing Manager , you’ll take full ownership of campaign architecture, channel optimization, data tracking, and funnel performance. The
Performance Marketing Manager
will also manage external partners for creative execution and work closely with senior leadership and sales to ensure marketing investments directly drive revenue. This is a hands‑on, high‑impact role for a results‑driven marketer who can turn budgets into qualified pipeline and drive measurable B2B growth.
Responsibilities Digital Performance & Channel Strategy
Launch and manage paid programs across search, social, and display
Test, optimize, and scale campaigns to hit CAC and ROI targets
Build reporting that clearly ties spend to pipeline and revenue
Oversee attribution and lead‑scoring systems across HubSpot, Salesforce, and ad platforms
Run a constant test‑and‑learn loop across creative, messaging, and audiences
Marketing Operations & Analytics
Own tracking, reporting, and analytics across all digital channels
Build live dashboards that make performance visible and actionable
Set up campaign tagging, UTM structures, and lead routing workflows
Partner with RevOps to keep data, CRM, and automation in sync
Make sure every dollar spent can be tracked, attributed, and improved
Partner Management & Execution
Lead external agencies and freelancers across creative and paid media
Manage vendor budgets, contracts, and scopes of work
Ensure creative output aligns with campaign goals and performance insights
Collaborate with leadership to prioritize projects and allocate resources
Funnel Optimization & Growth Infrastructure
Audit and improve the customer journey from first click to closed deal
Optimize websites and landing pages through A/B testing and experimentation
Leverage AI tools to automate, personalize, and scale campaigns
Strategy & Collaboration
Partner with Sales and Product to turn GTM goals into measurable marketing execution
Support new launches and campaigns that fuel qualified pipeline
Bring performance insights to leadership, linking marketing impact to business results
Requirements
3–5 years of hands‑on experience in B2B digital performance marketing or growth marketing
Proven track record managing paid channels (Google Ads, LinkedIn, Meta, etc) and delivering measurable ROI
Strong experience with HubSpot, Salesforce, GA4, and paid media platforms
Deep understanding of campaign tracking, attribution, and lead routing
Highly analytical—able to build reports and translate data into actionable insights
Experience managing external agencies or freelancers to deliver creative and campaign objectives
Comfortable working independently in a fast‑paced, high‑impact environment
Familiarity with SaaS or industrial technology markets is a plus
Additional Information This is a rare opportunity to join a high‑growth B2B SaaS company as the first
Performance Marketing Manager
and build a digital marketing engine from the ground up. You’ll own the entire system, from strategy to execution, with the creative freedom to test campaigns, manage partners, and shape the company’s marketing direction. You’ll work directly with the CEO and Head of Sales, giving your work high visibility and impact. This role also offers a clear path to grow into a Head of Growth or Marketing position, along with competitive compensation, equity, performance bonuses, and unlimited PTO. If you want to make a measurable impact and lead marketing at a company poised for growth, this is the role for you!
Benefits Our client offers a competitive salary of $80,000–$110,000/year (based on experience), plus bonus potential and equity, as well as a comprehensive benefit package.
Summary Apply today!
EEO Notice
Homeland LLC is an Equal Opportunity Employer. Homeland LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Homeland LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
#J-18808-Ljbffr