McCain Foods
Position Title:
VP, Marketing – North America
Position Type:
Regular – Full-Time
Position Location:
Oakbrook Terrace
Requisition ID:
39162
Vice President, Marketing — North America
. In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences – together. With a customer-first mindset, we make doing business with McCain easy.
About the Role.
Reporting to the President Commercial Growth NA, the VP, NA Marketing Potato will effectively lead, manage, and have broad responsibility for marketing strategy and capability development at the NA level. The individual will have a mandate to strengthen McCain’s brand equity, innovation platforms, and marketing effectiveness while enabling consistency across the NA region through scalable tools, processes, and best practices. This incumbent will lead strategic development and provide thought leadership on brand positioning, platform growth, portfolio strategy, and marketing capability building. The VP NA Marketing Potato will work in close partnership with commercial leaders to identify and develop key growth opportunities that drive brand relevance, operational efficiency, and long-term value creation across both Retail and Foodservice channels. They will also lead a team of 6.
Who We Are Looking For. A strategic, commercially astute marketing Leader who pairs big-picture thinking with disciplined execution. Comfortable “zooming in and out” — from shaping long-range brand architecture to rolling up sleeves on pack design or ROI dashboards. Energized by building capability, leveraging technology, and uniting culturally diverse teams behind one brand purpose.
Strategic Leadership – What you’ll be doing.
Define and deliver the marketing vision and strategic agenda to support regional/global business objectives.
Consumer & Market Insight
Oversee data-driven marketing insights — understanding evolving consumer trends, competitor landscapes, and market dynamics.
Innovation Pipeline
Collaborate with R&D and category teams to develop high-impact new products aligned with consumer needs.
ROI & Budget Management
Establish performance metrics and manage marketing investments to maximize returns.
Cross-Functional Leadership
Build and lead high-performing teams, and liaise with sales, supply chain, finance, and innovation functions.
Sustainability & Purpose Alignment
Ensure marketing programs support McCain’s sustainable and purpose-driven initiatives.
Stakeholder Engagement
Represent marketing in senior leadership discussions and liaise with external partners and agencies.
Marketing Planning & Capability
Build and maintain the annual NA Marketing Plan template, calendar and governance rhythm.
Own regional marketing spend tracking, efficiency benchmarking and ROI dashboards (media mix, working/non-working ratios, etc.).
Chair Marketing Review process; ensure data-driven growth decisions.
North America Brand Equity
Define, protect and evolve McCain’s brand and purpose, embedding “Real, Simple, Enjoyable Food” and regenerative agriculture commitments.
Oversee portfolio strategy guidelines (Retail & Foodservice).
Shape regional pack architecture, visual identity systems and sustainability claims.
Lead partnership strategy (licensing, co-brands, 3P platforms) that amplifies equity.
What You’ll Need To Be Successful.
Bachelor’s degree in Marketing/Business; MBA preferred.
12+ years senior marketing leadership in multi-region CPG or foodservice, including P&L accountability.
Proven success building global brands and platforms while partnering with regional teams.
Demonstrated expertise in media optimization, analytics/AI tools and ROI management.
Track record driving sustainability-led innovation and packaging transformation.
5+ years leading diverse, dispersed teams; adept at coaching and elevating capability.
Other Information.
Travel: 25–35 % (subject to business needs).
Role primarily office-based with flexible hybrid working in line with McCain policy
Compensation Package
Chicago: $300,000 — $350,000 USD annually + bonus eligibility + Long-Term Incentive eligibility
Please note compensation may vary based on experience and background
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please
let us know
and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree that this will be handled in accordance with
McCain’s Global Privacy Policy
and
Global Employee Privacy Policy , as applicable. You can understand how your personal information is being handled
here.
Job Family:
Marketing
Location(s):
US – United States of America : Illinois : Oakbrook Terrace || US – United States of America : Illinois : Chicago || US – United States of America : Illinois : Lisle
Company:
McCain Foods USA, Inc.
#J-18808-Ljbffr
VP, Marketing – North America
Position Type:
Regular – Full-Time
Position Location:
Oakbrook Terrace
Requisition ID:
39162
Vice President, Marketing — North America
. In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences – together. With a customer-first mindset, we make doing business with McCain easy.
About the Role.
Reporting to the President Commercial Growth NA, the VP, NA Marketing Potato will effectively lead, manage, and have broad responsibility for marketing strategy and capability development at the NA level. The individual will have a mandate to strengthen McCain’s brand equity, innovation platforms, and marketing effectiveness while enabling consistency across the NA region through scalable tools, processes, and best practices. This incumbent will lead strategic development and provide thought leadership on brand positioning, platform growth, portfolio strategy, and marketing capability building. The VP NA Marketing Potato will work in close partnership with commercial leaders to identify and develop key growth opportunities that drive brand relevance, operational efficiency, and long-term value creation across both Retail and Foodservice channels. They will also lead a team of 6.
Who We Are Looking For. A strategic, commercially astute marketing Leader who pairs big-picture thinking with disciplined execution. Comfortable “zooming in and out” — from shaping long-range brand architecture to rolling up sleeves on pack design or ROI dashboards. Energized by building capability, leveraging technology, and uniting culturally diverse teams behind one brand purpose.
Strategic Leadership – What you’ll be doing.
Define and deliver the marketing vision and strategic agenda to support regional/global business objectives.
Consumer & Market Insight
Oversee data-driven marketing insights — understanding evolving consumer trends, competitor landscapes, and market dynamics.
Innovation Pipeline
Collaborate with R&D and category teams to develop high-impact new products aligned with consumer needs.
ROI & Budget Management
Establish performance metrics and manage marketing investments to maximize returns.
Cross-Functional Leadership
Build and lead high-performing teams, and liaise with sales, supply chain, finance, and innovation functions.
Sustainability & Purpose Alignment
Ensure marketing programs support McCain’s sustainable and purpose-driven initiatives.
Stakeholder Engagement
Represent marketing in senior leadership discussions and liaise with external partners and agencies.
Marketing Planning & Capability
Build and maintain the annual NA Marketing Plan template, calendar and governance rhythm.
Own regional marketing spend tracking, efficiency benchmarking and ROI dashboards (media mix, working/non-working ratios, etc.).
Chair Marketing Review process; ensure data-driven growth decisions.
North America Brand Equity
Define, protect and evolve McCain’s brand and purpose, embedding “Real, Simple, Enjoyable Food” and regenerative agriculture commitments.
Oversee portfolio strategy guidelines (Retail & Foodservice).
Shape regional pack architecture, visual identity systems and sustainability claims.
Lead partnership strategy (licensing, co-brands, 3P platforms) that amplifies equity.
What You’ll Need To Be Successful.
Bachelor’s degree in Marketing/Business; MBA preferred.
12+ years senior marketing leadership in multi-region CPG or foodservice, including P&L accountability.
Proven success building global brands and platforms while partnering with regional teams.
Demonstrated expertise in media optimization, analytics/AI tools and ROI management.
Track record driving sustainability-led innovation and packaging transformation.
5+ years leading diverse, dispersed teams; adept at coaching and elevating capability.
Other Information.
Travel: 25–35 % (subject to business needs).
Role primarily office-based with flexible hybrid working in line with McCain policy
Compensation Package
Chicago: $300,000 — $350,000 USD annually + bonus eligibility + Long-Term Incentive eligibility
Please note compensation may vary based on experience and background
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please
let us know
and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree that this will be handled in accordance with
McCain’s Global Privacy Policy
and
Global Employee Privacy Policy , as applicable. You can understand how your personal information is being handled
here.
Job Family:
Marketing
Location(s):
US – United States of America : Illinois : Oakbrook Terrace || US – United States of America : Illinois : Chicago || US – United States of America : Illinois : Lisle
Company:
McCain Foods USA, Inc.
#J-18808-Ljbffr