AllStar
Job Description
Remote | Must be based in a U.S. state where Allstar Services operates
Travel required for new market launches
About the Role Allstar Services - a Morgan Stanley Capital Partners–backed leader in roofing and exterior remodeling - is expanding rapidly across the U.S., launching new markets at a record pace.
We're seeking a Senior Marketing Manager – Growth Markets to own the go-to-market strategy, launch execution, and performance optimization for new locations nationwide.
This is a hands-on, data-driven growth role - perfect for a marketer who knows how to build local demand fast using a mix of digital acquisition channels, aggregator platforms, and conversion funnels. You'll partner with Sales and Operations leaders to bring each new market online, generate leads immediately, and scale performance efficiently.
If you're a builder who thrives in a high-growth, entrepreneurial environment and can combine analytical rigor with creative execution - you'll love this role.
What You'll Do Launch & Scale New Markets : Own all marketing initiatives for market launches - from strategy through execution across paid search, social, SEO, LSA, direct mail, and aggregator platforms.
Drive Demand Generation : Build and optimize high-performing campaigns that generate leads, appointments, and revenue for new branches.
Aggregator Optimization : Manage and improve performance on platforms like Angi, Modernize, HomeAdvisor, and Google LSA, driving cost‑efficient, high‑quality leads.
Performance Tracking & ROI : Set and manage budgets, forecast spend, and deliver data‑backed reporting on channel performance, cost per lead, and ROI.
Develop Scalable Systems : Create repeatable launch playbooks and marketing frameworks that can be replicated across new markets.
Cross‑Functional Collaboration : Partner with Sales, Ops, and Finance to align on launch timelines, lead targets, and conversion metrics.
Innovation & Automation : Use marketing automation, AI tools, and analytics to test, iterate, and continuously improve performance.
What You Bring
5+ years in growth, demand generation, or multi‑location marketing, ideally in CPG innovation, home services, franchise, retail, or consumer services.
Experience leveraging AI, marketing automation, and new technologies to optimize processes and outcomes.
Proven success driving measurable growth through PPC, SEO / SEM, paid social, and aggregator campaigns.
Hands‑on experience managing lead generation funnels and optimizing campaigns for conversion.
Strong analytical mindset with the ability to interpret data and adjust strategy in real‑time.
Experience building or refining marketing systems, dashboards, or processes that improve scalability.
A builder mentality - you roll up your sleeves, test new ideas, and thrive in a dynamic environment.
Bachelor's degree required; MBA a plus.
Compensation & Benefits
$110,000–$120,000 base salary (DOE)
Health, dental, and vision insurance
401(k) with company match
Unlimited PTO & flexible remote‑first culture
Professional development and advancement opportunities
Why Join Allstar Be part of a private equity–backed growth platform transforming a traditional industry.
Lead national market launches that directly impact company growth.
Work with a high-performing, collaborative team that values execution, innovation, and results.
Join a company where your strategy becomes the playbook for national expansion.
Who We Are At Allstar Services, we're redefining the roofing and home improvement industry with speed, innovation, and scale. Backed by Morgan Stanley Capital Partners, we operate a national network of leading residential and commercial roofing brands delivering best‑in‑class service to homeowners across the U.S.
We're built for momentum - expanding fast, evolving constantly, and giving our people opportunities to grow at the same pace.
Visit allstarservicesnow.com to explore our brands and career opportunities.
Allstar Services is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.
#J-18808-Ljbffr
Remote | Must be based in a U.S. state where Allstar Services operates
Travel required for new market launches
About the Role Allstar Services - a Morgan Stanley Capital Partners–backed leader in roofing and exterior remodeling - is expanding rapidly across the U.S., launching new markets at a record pace.
We're seeking a Senior Marketing Manager – Growth Markets to own the go-to-market strategy, launch execution, and performance optimization for new locations nationwide.
This is a hands-on, data-driven growth role - perfect for a marketer who knows how to build local demand fast using a mix of digital acquisition channels, aggregator platforms, and conversion funnels. You'll partner with Sales and Operations leaders to bring each new market online, generate leads immediately, and scale performance efficiently.
If you're a builder who thrives in a high-growth, entrepreneurial environment and can combine analytical rigor with creative execution - you'll love this role.
What You'll Do Launch & Scale New Markets : Own all marketing initiatives for market launches - from strategy through execution across paid search, social, SEO, LSA, direct mail, and aggregator platforms.
Drive Demand Generation : Build and optimize high-performing campaigns that generate leads, appointments, and revenue for new branches.
Aggregator Optimization : Manage and improve performance on platforms like Angi, Modernize, HomeAdvisor, and Google LSA, driving cost‑efficient, high‑quality leads.
Performance Tracking & ROI : Set and manage budgets, forecast spend, and deliver data‑backed reporting on channel performance, cost per lead, and ROI.
Develop Scalable Systems : Create repeatable launch playbooks and marketing frameworks that can be replicated across new markets.
Cross‑Functional Collaboration : Partner with Sales, Ops, and Finance to align on launch timelines, lead targets, and conversion metrics.
Innovation & Automation : Use marketing automation, AI tools, and analytics to test, iterate, and continuously improve performance.
What You Bring
5+ years in growth, demand generation, or multi‑location marketing, ideally in CPG innovation, home services, franchise, retail, or consumer services.
Experience leveraging AI, marketing automation, and new technologies to optimize processes and outcomes.
Proven success driving measurable growth through PPC, SEO / SEM, paid social, and aggregator campaigns.
Hands‑on experience managing lead generation funnels and optimizing campaigns for conversion.
Strong analytical mindset with the ability to interpret data and adjust strategy in real‑time.
Experience building or refining marketing systems, dashboards, or processes that improve scalability.
A builder mentality - you roll up your sleeves, test new ideas, and thrive in a dynamic environment.
Bachelor's degree required; MBA a plus.
Compensation & Benefits
$110,000–$120,000 base salary (DOE)
Health, dental, and vision insurance
401(k) with company match
Unlimited PTO & flexible remote‑first culture
Professional development and advancement opportunities
Why Join Allstar Be part of a private equity–backed growth platform transforming a traditional industry.
Lead national market launches that directly impact company growth.
Work with a high-performing, collaborative team that values execution, innovation, and results.
Join a company where your strategy becomes the playbook for national expansion.
Who We Are At Allstar Services, we're redefining the roofing and home improvement industry with speed, innovation, and scale. Backed by Morgan Stanley Capital Partners, we operate a national network of leading residential and commercial roofing brands delivering best‑in‑class service to homeowners across the U.S.
We're built for momentum - expanding fast, evolving constantly, and giving our people opportunities to grow at the same pace.
Visit allstarservicesnow.com to explore our brands and career opportunities.
Allstar Services is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.
#J-18808-Ljbffr