Forsyth Barnes
Director, Performance Marketing (Ref: 192782)
Contact:
Kershia.broughton@forsythbarnes.com
This is an exciting opportunity to join a rapidly growing beauty brand that strives for research and development of quality products, to truly sit as an expert in the industry. Underpinning their mission is a drive for sustainability and luxury for all consumers, increasing loyalty and brand affiliation. As the Director, Performance Marketing you will scale strategic media investments and increase ROI through experimentation and an analytical mindset.
Key Responsibilities
Scale paid media through testing, experimentation and identifying new growth opportunities and potential platforms.
Drive Amazon, Meta and TikTok growth strategies via advertising, paid social, influencer and UGC improvements and increase new customer acquisition.
Optimize media mix modeling, implementing analytical strategies to maximize ROI.
Drive advanced audience segmentation and personalization across all channels.
Create KPI’s and report on campaign performance to the senior leadership team to inform future growth plans.
Partner with internal and external key stakeholders across product, marketing, sales and more.
Key Requirements
Proven leadership experience within Growth and Performance Marketing within the beauty, cosmetics or personal care industry. Must come from this background in order to be successful in progressing to interview stages.
Key expertise in driving media investments, customer acquisition and scaling digital channels across Amazon, Meta and TikTok.
Deep analytical skills to improve audience targeting, attribution modeling and ability to forecast for future growth.
Expertise in improving retail media networks and Google Ads.
Ability to manage and scale teams, fostering an inquisitive culture.
Experience growing influencer, UCG and affiliate programs.
Seniority level Director
Employment type Full-time
Job function Marketing
Industries Personal Care Product Manufacturing and Retail Health and Personal Care Products
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Kershia.broughton@forsythbarnes.com
This is an exciting opportunity to join a rapidly growing beauty brand that strives for research and development of quality products, to truly sit as an expert in the industry. Underpinning their mission is a drive for sustainability and luxury for all consumers, increasing loyalty and brand affiliation. As the Director, Performance Marketing you will scale strategic media investments and increase ROI through experimentation and an analytical mindset.
Key Responsibilities
Scale paid media through testing, experimentation and identifying new growth opportunities and potential platforms.
Drive Amazon, Meta and TikTok growth strategies via advertising, paid social, influencer and UGC improvements and increase new customer acquisition.
Optimize media mix modeling, implementing analytical strategies to maximize ROI.
Drive advanced audience segmentation and personalization across all channels.
Create KPI’s and report on campaign performance to the senior leadership team to inform future growth plans.
Partner with internal and external key stakeholders across product, marketing, sales and more.
Key Requirements
Proven leadership experience within Growth and Performance Marketing within the beauty, cosmetics or personal care industry. Must come from this background in order to be successful in progressing to interview stages.
Key expertise in driving media investments, customer acquisition and scaling digital channels across Amazon, Meta and TikTok.
Deep analytical skills to improve audience targeting, attribution modeling and ability to forecast for future growth.
Expertise in improving retail media networks and Google Ads.
Ability to manage and scale teams, fostering an inquisitive culture.
Experience growing influencer, UCG and affiliate programs.
Seniority level Director
Employment type Full-time
Job function Marketing
Industries Personal Care Product Manufacturing and Retail Health and Personal Care Products
#J-18808-Ljbffr