Cella
Assistant Manager, CRM & Lifecycle Marketing (Hybrid)
Cella, San Francisco, California, United States, 94199
Location: San Francisco, CaliforniaJob Type: ContractCompensation Range: $42 - 45 per hourOur client in the retail & apparel space is looking for a data-savvy, brand-forward Assistant Manager to join their CRM & Lifecycle Marketing team. This role will be instrumental in elevating their customer engagement strategy through analytics, segmentation, and performance optimization. You will be managing their adhoc content library, executing promotional campaigns, and delivering actionable insights through weekly and monthly reporting. You'll collaborate closely with cross-functional partners and help shape lifecycle journeys that reflect their brand's voice and values that are grounded in customer insights. A key part of this role will be analyzing performance metrics and identifying trends to inform strategy managing their AI-powered content tool and supporting experimentation through A/B testing.This opportunity will begin as a 9 month W2 contract with potential to extend. Applicants must be local to San Francisco as this is a hybrid position with 3 days a week onsite.Responsibilities:Analytics & Reporting:
Own weekly and monthly CRM reporting across email and mobile messaging. Work with CRM manager on insights to make recommendations to leadership and cross-functional partners.
Partner with the CRM Manager to analyze campaign performance and deliver insights to cross-functional stakeholders.
Collaborate with the Analytics team to design and interpret A/B tests.
Identify behavioral trends and performance patterns to recommend segmentation and content strategies.
Content Management:
Oversee execution of adhoc promotional campaigns across email and mobile.
Develop clear creative briefs that are highly compelling and relevant with a consumer-first mentality
Manage and optimize usage of our AI content platform (Movable Ink Da Vinci).
Ensure content outputs align with brand guidelines and campaign objectives.
Maintain and optimize the adhoc content library for accuracy and accessibility.
Manage campaign timelines, content briefings, QA, and approvals.
Work with vendors to ensure flawless campaign setup, testing, and deployment.
Cross-Functional Collaboration:
Partner with marketing, merchandising, and creative teams to ensure coordinated consumer experiences.
Coordinate with loyalty and product teams to ensure campaigns are reflective of new updates, features or benefits that impact user experience.
Qualifications:
Education: BS/BA in a relevant field.
Knowledge and experience with HTML and content management tools preferred.
2-3 years previous experience (preferably in a marketing role).
Strong analytical skills with experience in campaign reporting and A/B testing.
Curious and enthusiastic, with high attention to detail and strong follow through. Must be a self-starter, proactive, and flexible.
Highly organized, with the ability to manage multiple tasks involving internal and external partners.
Excellent written and verbal communication skills; strong interpersonal skills; ability to influence all levels of management.
Experience using third party email applications or a desire to learn CRM tools.
Experience working cross-functionally in a fast-paced environment.
Experience using web analytics tools (Adobe Analytics, Google Analytics) or a desire to learn this tool.
JOBID: JN -112025-115092#LI-CELLA#LI-DC1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.
Own weekly and monthly CRM reporting across email and mobile messaging. Work with CRM manager on insights to make recommendations to leadership and cross-functional partners.
Partner with the CRM Manager to analyze campaign performance and deliver insights to cross-functional stakeholders.
Collaborate with the Analytics team to design and interpret A/B tests.
Identify behavioral trends and performance patterns to recommend segmentation and content strategies.
Content Management:
Oversee execution of adhoc promotional campaigns across email and mobile.
Develop clear creative briefs that are highly compelling and relevant with a consumer-first mentality
Manage and optimize usage of our AI content platform (Movable Ink Da Vinci).
Ensure content outputs align with brand guidelines and campaign objectives.
Maintain and optimize the adhoc content library for accuracy and accessibility.
Manage campaign timelines, content briefings, QA, and approvals.
Work with vendors to ensure flawless campaign setup, testing, and deployment.
Cross-Functional Collaboration:
Partner with marketing, merchandising, and creative teams to ensure coordinated consumer experiences.
Coordinate with loyalty and product teams to ensure campaigns are reflective of new updates, features or benefits that impact user experience.
Qualifications:
Education: BS/BA in a relevant field.
Knowledge and experience with HTML and content management tools preferred.
2-3 years previous experience (preferably in a marketing role).
Strong analytical skills with experience in campaign reporting and A/B testing.
Curious and enthusiastic, with high attention to detail and strong follow through. Must be a self-starter, proactive, and flexible.
Highly organized, with the ability to manage multiple tasks involving internal and external partners.
Excellent written and verbal communication skills; strong interpersonal skills; ability to influence all levels of management.
Experience using third party email applications or a desire to learn CRM tools.
Experience working cross-functionally in a fast-paced environment.
Experience using web analytics tools (Adobe Analytics, Google Analytics) or a desire to learn this tool.
JOBID: JN -112025-115092#LI-CELLA#LI-DC1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.