Senior Creative Strategist (Performance) Job at Expedia Group in West Hollywood

Senior Creative Strategist (Performance)

Join to apply for the Senior Creative Strategist (Performance) role at Expedia Group

This role blends creative excellence with strategic insight, ensuring campaigns look exceptional while driving measurable business outcomes.

Base pay range: $155,000.00/yr – $217,000.00/yr

Location: West Hollywood, CA

Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners.

Why Join Us

To shape the future of travel, people must come first. Guided by our values and leadership agreements, we foster an open culture where everyone belongs, differences are celebrated, and when one of us wins, we all win. We provide a full benefits package, including travel perks, generous time‑off, parental leave, flexible work model, and career development resources.

In This Role

Lead the development of high‑impact creative assets across paid social, display, programmatic, and app store optimization channels. Translate business objectives into compelling briefs, assets, and campaigns that perform.

Key Responsibilities

Creative Strategy & Development

• Lead creative strategy for paid performance channels including Meta, YouTube, TikTok, Pinterest, Display, and Paid Search.
• Translate business objectives and performance insights into actionable creative briefs.
• Ensure creative aligns with brand identity while meeting channel‑specific performance best practices.
• Present creative strategy recommendations and performance insights to cross‑functional partners and leadership.

Creative Production

• Collaborate with in‑house designers, copywriters, and external agencies to bring ideas to life with creative excellence and performance alignment.
• Oversee end‑to‑end production of creative assets including static, motion, video, creator/UGC, and app store visuals.
• Maintain creative asset libraries to support efficient versioning, localization, and testing processes.

Performance Optimization

• Stay current on platform best practices, emerging ad formats, and creative trends.
• Partner with Growth, platforms, and Integrated Marketing teams to analyze performance data and translate insights into creative improvements.
• Implement and manage structured creative testing frameworks (A/B, multivariate).
• Continuously refine messaging, visuals, and formats to maximize campaign efficiency and effectiveness.
• Focus on business impact metrics such as iROAS, conversion rate, and CPA.

Cross‑Functional Collaboration

• Partner closely with Integrated Marketing, Growth, Brand Studio, and other teams to ensure creative consistency across touchpoints.
• Act as the creative lead and point of contact for agency and production partners.
• Build strong relationships with internal and external stakeholders, including platform partners.

Experience & Qualifications

• 8+ years in creative development, with at least 3+ years focused on performance marketing assets.
• Strong design or creative background with a portfolio demonstrating expertise across Meta, TikTok, Google Display, DV360, App Store/Google Play, and emerging platforms.
• Proven in‑house experience collaborating with cross‑functional marketing teams and managing creative production.
• Expertise in writing creative briefs and managing external agencies or production partners.
• Stellar organization, project management, and attention to detail; able to manage multiple projects in fast‑paced environments.
• Strong understanding of creative effectiveness principles and demonstrated impact on iROAS.
• Excellent communication, presentation, and cross‑functional collaboration skills.
• Proficiency in design and production tools (Adobe Creative Suite, Figma, After Effects, etc.) and familiarity with emerging formats.
• Bonus: Experience using AI for creative ideation and production.

Benefits

We offer a full benefits package, including medical/dental/vision, paid time off, Employee Assistance Program, wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent membership.

Seniority & Employment Information

Seniority level: Mid‑Senior level. Employment type: Full‑time. Job function: Marketing and Sales.

EEO Statement

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.