Bristol Myers Squibb
Associate Director, Patient Marketing - Thoracic & Targeted Therapy
Bristol Myers Squibb, Princeton, New Jersey, us, 08543
Associate Director, Patient Marketing - Thoracic & Targeted Therapy
We are seeking an experienced marketer to lead the patient strategy and tactics for the lung portfolio, across IO and Targeted Therapies. This includes leading patient-focused work initiatives in market research, patient insight development, messaging, promotional asset development, and media management, considering all current and future indications for two products: OPDIVO (in combination with YERVOY and/or chemo) and KRAZATI. This role offers the opportunity to evolve the future of oncology patient marketing for the Thoracic portfolio, directly impacting patient outcomes and advancing our mission to improve the lives of those affected by non-small cell lung cancer. Reports to Head, Thoracic & Targeted Therapy Marketing.
Primary Responsibilities
Lead many aspects of consumer-related activities, including message and campaign evolution, media strategy management, and business and analytics.
Oversee successful and timely execution of plans and tactics.
Demonstrate strong financial stewardship over budget across all budget management tools.
Work across a wide array of matrix partners, including asset-specific leaders in marketing, medical, AI&A, omnichannel strategy, sales as well as medical, legal and promotional compliance teams to develop and execute high-impact marketing materials.
Build a strong relationship with other US Oncology Patient Marketing leads across other products/tumors, Advocacy and Corporate Communications to develop appropriate programs/projects that support the strategy.
Manage multiple agency teams and foster a collaborative and successful partnership.
Ensure all aspects of our business follow BMS's values, policies, SOPs, and the laws, regulations and codes that apply to our business.
Key Qualifications and Experience
BA degree or equivalent is required; MBA or other advanced degree is preferred.
5-7 years of relevant marketing/brand management experience or equivalent (oncology experience helpful but not required).
Strong written and verbal communication skills.
Strong organization and prioritization skills.
Experience in managing external resources, including advertising and media agencies.
Experience in conducting primary and secondary market research with demonstrated ability to derive key market insights.
Experience in leading multi-functional teams to accomplish specific objectives and goals.
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Compensation Overview Princeton - NJ - US: $164,990 - $199,933. The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit careers.bms.com/life-at-bms/.
Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include: Medical, dental and vision care; wellbeing support; 401(k); disability and life insurance; paid time off and holidays; parental, caregiver, bereavement, and military leave; and other perks.
Equal Employment Opportunity BMS provides reasonable accommodations in our recruitment process and ongoing support in our roles. If you require accommodations in completing this application or in any part of the recruitment process, please contact adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our Equal Employment Opportunity statement.
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We are seeking an experienced marketer to lead the patient strategy and tactics for the lung portfolio, across IO and Targeted Therapies. This includes leading patient-focused work initiatives in market research, patient insight development, messaging, promotional asset development, and media management, considering all current and future indications for two products: OPDIVO (in combination with YERVOY and/or chemo) and KRAZATI. This role offers the opportunity to evolve the future of oncology patient marketing for the Thoracic portfolio, directly impacting patient outcomes and advancing our mission to improve the lives of those affected by non-small cell lung cancer. Reports to Head, Thoracic & Targeted Therapy Marketing.
Primary Responsibilities
Lead many aspects of consumer-related activities, including message and campaign evolution, media strategy management, and business and analytics.
Oversee successful and timely execution of plans and tactics.
Demonstrate strong financial stewardship over budget across all budget management tools.
Work across a wide array of matrix partners, including asset-specific leaders in marketing, medical, AI&A, omnichannel strategy, sales as well as medical, legal and promotional compliance teams to develop and execute high-impact marketing materials.
Build a strong relationship with other US Oncology Patient Marketing leads across other products/tumors, Advocacy and Corporate Communications to develop appropriate programs/projects that support the strategy.
Manage multiple agency teams and foster a collaborative and successful partnership.
Ensure all aspects of our business follow BMS's values, policies, SOPs, and the laws, regulations and codes that apply to our business.
Key Qualifications and Experience
BA degree or equivalent is required; MBA or other advanced degree is preferred.
5-7 years of relevant marketing/brand management experience or equivalent (oncology experience helpful but not required).
Strong written and verbal communication skills.
Strong organization and prioritization skills.
Experience in managing external resources, including advertising and media agencies.
Experience in conducting primary and secondary market research with demonstrated ability to derive key market insights.
Experience in leading multi-functional teams to accomplish specific objectives and goals.
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Compensation Overview Princeton - NJ - US: $164,990 - $199,933. The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit careers.bms.com/life-at-bms/.
Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include: Medical, dental and vision care; wellbeing support; 401(k); disability and life insurance; paid time off and holidays; parental, caregiver, bereavement, and military leave; and other perks.
Equal Employment Opportunity BMS provides reasonable accommodations in our recruitment process and ongoing support in our roles. If you require accommodations in completing this application or in any part of the recruitment process, please contact adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our Equal Employment Opportunity statement.
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