HearingLife
Overview
HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology with over 115 years of history. As one of the world’s most innovative hearing health companies, Demant is dedicated to helping people rediscover hearing through solutions that enhance quality of life, break down barriers, and connect people to the world around them. HearLife leverages Demant’s COE resources to deliver exceptional care through a network of 600+ locations across the United States. This role supports marketing activities for HearingLife clinics and brand expansion into new markets. Department: Marketing. Hybrid work arrangement: 2 days a week in Somerset, NJ office. This Team Member Must Uphold The HearingLife Core Values We create trust We are team players We apply a can-do attitude We create innovative solutions Responsibilities
Lead marketing acquisition strategy and execution for new clinics Build brand awareness via grassroots tactics (events, sponsorships, community outreach) Set overall campaign objectives and KPIs Partner with Growth and Analytics teams and vendors to conduct local market research to understand customer demographics and competitive landscape Define Marketing entry priorities to ensure future growth and success Build customized Go To Market (GTM) plans tailored to each market Directly manage budget allocation and performance across channels Partner with Sales and channel managers on localized media plans and campaign execution Provide unified reporting and go forward recommendations Travel within the U.S. to ensure successful launches (approximately 15 percent) Qualifications
Bachelor’s Degree (Marketing, Communications, or related field) 8-10 years of marketing experience in a fast paced, dynamic environment Experience in lead generation and program optimization for consumer brands, service organizations or client marketing organizations Deep expertise developing strategy for omnichannel (digital, advertising, events, web) campaigns Ability to assess scenarios, data, and markets to drive expansion Proven track record of launching new products or markets Project management and ability to coordinate with cross-functional teams Must Have Skills
Above average written, verbal and presentation skills Go to Market Planning Attention to detail Budget planning, execution and tracking experience Change management mindset A process-improvement skillset and positive mindset Exceptional organizational, follow-up and time-management skills Strong analytical skills and ability to make go forward recommendations based on results Ability to coordinate with multiple teams and facilitate multiple project execution Strong interpersonal skills as well as adherence to company values/policies Proven track record of managing campaigns across channels Strong MS Office and analytical skills Excellent project management and leadership acumen Nice To Have
Familiarity with project management tools and reporting dashboards Working knowledge of content optimization Experience with Google Looker and AI marketing tools Salary
Base pay range: $105,000.00/yr - $118,000.00/yr Salary range for this role is 105-118k plus bonus. Equal Opportunity
We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status. #HearingLife_US Job location and related postings
Somerset, NJ; Morristown, NJ; East Hanover, NJ; Princeton, NJ; Summit, NJ This description reflects the core responsibilities and qualifications for the role and does not include every duty that may be assigned.
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HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology with over 115 years of history. As one of the world’s most innovative hearing health companies, Demant is dedicated to helping people rediscover hearing through solutions that enhance quality of life, break down barriers, and connect people to the world around them. HearLife leverages Demant’s COE resources to deliver exceptional care through a network of 600+ locations across the United States. This role supports marketing activities for HearingLife clinics and brand expansion into new markets. Department: Marketing. Hybrid work arrangement: 2 days a week in Somerset, NJ office. This Team Member Must Uphold The HearingLife Core Values We create trust We are team players We apply a can-do attitude We create innovative solutions Responsibilities
Lead marketing acquisition strategy and execution for new clinics Build brand awareness via grassroots tactics (events, sponsorships, community outreach) Set overall campaign objectives and KPIs Partner with Growth and Analytics teams and vendors to conduct local market research to understand customer demographics and competitive landscape Define Marketing entry priorities to ensure future growth and success Build customized Go To Market (GTM) plans tailored to each market Directly manage budget allocation and performance across channels Partner with Sales and channel managers on localized media plans and campaign execution Provide unified reporting and go forward recommendations Travel within the U.S. to ensure successful launches (approximately 15 percent) Qualifications
Bachelor’s Degree (Marketing, Communications, or related field) 8-10 years of marketing experience in a fast paced, dynamic environment Experience in lead generation and program optimization for consumer brands, service organizations or client marketing organizations Deep expertise developing strategy for omnichannel (digital, advertising, events, web) campaigns Ability to assess scenarios, data, and markets to drive expansion Proven track record of launching new products or markets Project management and ability to coordinate with cross-functional teams Must Have Skills
Above average written, verbal and presentation skills Go to Market Planning Attention to detail Budget planning, execution and tracking experience Change management mindset A process-improvement skillset and positive mindset Exceptional organizational, follow-up and time-management skills Strong analytical skills and ability to make go forward recommendations based on results Ability to coordinate with multiple teams and facilitate multiple project execution Strong interpersonal skills as well as adherence to company values/policies Proven track record of managing campaigns across channels Strong MS Office and analytical skills Excellent project management and leadership acumen Nice To Have
Familiarity with project management tools and reporting dashboards Working knowledge of content optimization Experience with Google Looker and AI marketing tools Salary
Base pay range: $105,000.00/yr - $118,000.00/yr Salary range for this role is 105-118k plus bonus. Equal Opportunity
We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status. #HearingLife_US Job location and related postings
Somerset, NJ; Morristown, NJ; East Hanover, NJ; Princeton, NJ; Summit, NJ This description reflects the core responsibilities and qualifications for the role and does not include every duty that may be assigned.
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