Amazon
Senior Manager, Outbound Marketing, Portable Devices & Kids+
Amazon, Nashville, Tennessee, United States, 37247
Overview
Job ID: 3030118 | Amazon.com Services LLC
Amazon's Digital Devices and Content ecosystem encompasses Kindle e-readers, Fire tablets, and Kids+ subscription service, providing millions of customers with innovative ways to read, learn, and engage with digital content. Since Kindle's launch in 2007, the portfolio has expanded to include feature-rich tablets and a comprehensive kids' entertainment platform, offering books, games, videos, apps, and educational content. This ecosystem is supported by advanced features like Whispersync technology, parental controls, and subscription services including Kindle Unlimited and Kids+, making digital content more accessible and enjoyable for customers of all ages.
As the Senior Manager of Outbound Marketing, you'll lead strategic marketing initiatives across Kindle, Tablet, and Kids+ product lines, focusing on driving growth through digital advertising, creative campaigns, and lifecycle marketing programs. You'll develop and execute data-driven strategies to optimize customer acquisition, engagement, and retention across the portfolio. This role requires expertise in digital marketing, creative development, and customer lifecycle management to create compelling campaigns that resonate with diverse audience segments.
Responsibilities
Lead end-to-end B2C marketing strategies across paid media, creative, and lifecycle marketing to drive brand awareness and business growth for Kindle, Tablet, and Kids+ product lines
Develop and execute integrated multi-channel campaigns spanning digital advertising, social media, email, and traditional media channels to reach and engage target consumers
Design and optimize media plans across channels (paid search, programmatic, social, video, display) to maximize reach, engagement, and ROAS
Build and execute customer lifecycle programs through email marketing and CRM initiatives to drive engagement and retention
Lead audience strategy and segmentation, ensuring marketing messages resonate with different consumer segments across the product portfolio
Manage relationships with creative partners, and internal stakeholders to deliver cohesive marketing programs
Drive innovation in marketing approaches through continuous testing of new channels, formats, and messaging strategies
Establish measurement frameworks and KPIs to track brand health, marketing effectiveness, and business impact
Lead quarterly and annual planning processes, including budget allocation and goal setting across marketing channels
Build and develop a team of marketing professionals focused on driving growth through creative excellence and data-driven decision making
Basic Qualifications
10+ years of professional non-internship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
Knowledge of Photoshop, video editing, and related tools
Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $168,300/year in our lowest geographic market up to $278,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
Posted:
November 3, 2025 (Updated about 2 hours ago)
Posted:
November 4, 2025 (Updated about 2 hours ago)
Posted:
July 17, 2025 (Updated about 3 hours ago)
Posted:
September 30, 2025 (Updated about 19 hours ago)
Posted:
September 4, 2025 (Updated about 19 hours ago)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr
Amazon's Digital Devices and Content ecosystem encompasses Kindle e-readers, Fire tablets, and Kids+ subscription service, providing millions of customers with innovative ways to read, learn, and engage with digital content. Since Kindle's launch in 2007, the portfolio has expanded to include feature-rich tablets and a comprehensive kids' entertainment platform, offering books, games, videos, apps, and educational content. This ecosystem is supported by advanced features like Whispersync technology, parental controls, and subscription services including Kindle Unlimited and Kids+, making digital content more accessible and enjoyable for customers of all ages.
As the Senior Manager of Outbound Marketing, you'll lead strategic marketing initiatives across Kindle, Tablet, and Kids+ product lines, focusing on driving growth through digital advertising, creative campaigns, and lifecycle marketing programs. You'll develop and execute data-driven strategies to optimize customer acquisition, engagement, and retention across the portfolio. This role requires expertise in digital marketing, creative development, and customer lifecycle management to create compelling campaigns that resonate with diverse audience segments.
Responsibilities
Lead end-to-end B2C marketing strategies across paid media, creative, and lifecycle marketing to drive brand awareness and business growth for Kindle, Tablet, and Kids+ product lines
Develop and execute integrated multi-channel campaigns spanning digital advertising, social media, email, and traditional media channels to reach and engage target consumers
Design and optimize media plans across channels (paid search, programmatic, social, video, display) to maximize reach, engagement, and ROAS
Build and execute customer lifecycle programs through email marketing and CRM initiatives to drive engagement and retention
Lead audience strategy and segmentation, ensuring marketing messages resonate with different consumer segments across the product portfolio
Manage relationships with creative partners, and internal stakeholders to deliver cohesive marketing programs
Drive innovation in marketing approaches through continuous testing of new channels, formats, and messaging strategies
Establish measurement frameworks and KPIs to track brand health, marketing effectiveness, and business impact
Lead quarterly and annual planning processes, including budget allocation and goal setting across marketing channels
Build and develop a team of marketing professionals focused on driving growth through creative excellence and data-driven decision making
Basic Qualifications
10+ years of professional non-internship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
Knowledge of Photoshop, video editing, and related tools
Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $168,300/year in our lowest geographic market up to $278,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
Posted:
November 3, 2025 (Updated about 2 hours ago)
Posted:
November 4, 2025 (Updated about 2 hours ago)
Posted:
July 17, 2025 (Updated about 3 hours ago)
Posted:
September 30, 2025 (Updated about 19 hours ago)
Posted:
September 4, 2025 (Updated about 19 hours ago)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr