About Smart City Digital
Smart City Digital is a multifamily marketing agency that creates content that drives measurable results for property partners. Starting as an apartment?locating service, we have evolved into the most trusted partner for filling vacancies.
We combine digital expertise with the perspective of operators who deeply understand the leasing journey. Our team partners with communities to build paid search, paid social, and organic content strategies that accelerate traffic and awareness.
Position Summary
The Digital Marketing Specialist manages all client digital marketing campaigns, working closely with the Associate Director to refine strategies, participate in performance calls, and ensure alignment with client goals.
Key responsibilities include campaign creation & optimization across Facebook, Google, TikTok, and other platforms, creative ad refreshes, daily account performance review, budget management, and performance reporting.
Essential Functions
Operations & Client Communication
- Build, optimize, and manage paid campaigns across Meta (Instagram/Facebook), TikTok, Google Ads, and emerging platforms.
- Own CPC performance across accounts, monitoring pacing, spend, and creative daily to maximize efficiency.
- Manage a portfolio of 20+ property partners with campaigns spanning Paid Social (Meta & TikTok) and PPC with Google.
- Set campaign pacing and optimization cadences that improve CPC and efficiency over time.
- Monitor daily performance and make proactive adjustments to budgets, targeting, and creative in real time.
- Prepare and deliver monthly reporting, clearly communicating wins, learnings, and performance trends using platform dashboards and tracking tools (GA4, UTM, Meta Pixel, etc).
- Act as the main POC for client performance communications, responding promptly to emails and questions with prepared feedback and proactive recommendations.
- Confidently speak to performance on client?facing calls alongside the Associate Director, supporting quarterly reviews and client check?ins with clear insights and next steps.
- Collaborate with the Content Creation team to ensure creative is aligned with campaign strategy and optimized for platform best practices.
Strategy & Growth
- Serve as the subject matter expert in digital paid media, supporting the Associate Director with insights and trends.
- Proactively identify opportunities to improve CPC performance, client satisfaction, and creative effectiveness.
- Contribute to the development of documentation, processes, and scalable workflows that improve campaign quality and consistency.
- Support ideation and iteration for ad creative, including performance?driven refreshes and A/B testing.
- Stay current on platform updates, privacy changes, and digital marketing best practices.
- Support timely and accurate delivery of all reporting.
- Opportunity to take on leadership responsibilities as Smart City Digital scales.
- All other duties as assigned.
Supervisory Responsibilities
None
Required Education And Experience
- High School Diploma or equivalent.
- Bachelor's Degree in marketing or related field is preferred.
- 1?3 years of digital marketing experience (SEM & PPC).
Required Skills / Abilities
- Facebook & TikTok Ads Manager
- Google Ads & YouTube
- Google Tag Manager
- Website Conversion Tracking
- Google Analytics
- Asana (or other project management software)
- Google Workspace (Gmail, Calendar, Docs, Sheets, etc)
- Experience in lead generation and B2C marketing
- Experience executing and managing ad campaigns, A/B testing, retargeting, and remarketing
- Proven experience doing keyword research and implementing new SEO strategies
- Strong attention to detail
- Effective time management, project coordination, and ability to meet multiple deadlines
- Strong communication and active listening skills with the ability to handle feedback
- Ability to work independently and as part of a team
Physical Requirements
- Hybrid (Remote?First): Primarily remote with quarterly in?person planning sessions, team events, and occasional one?off meetups.
- Must be able to lift up to 25 lbs.
- Requires standing, walking, bending, kneeling, stooping and crouching.
Expected Hours Of Work
- Typical business hours: 8:30?am 5:30?pm Monday Friday; availability for escalations outside normal hours may be needed.
Travel
- Up to 10% of the time; minimal travel for business functions, team training, and culture events.
Compensation & Benefits
- Eligibility for bonus(es), dependent on role/department.
- Eligibility for medical, dental, and vision coverage and a 401(k) plan.
- Eligibility for company?paid benefits such as life insurance, short & long?term disability, and parental leave.
- Flexible PTO and company?recognized paid holidays.
- Company?issued computer and cell phone stipend.
Equal Employment Opportunity
We Take Equality Seriously: Smart City is proud to be an equal?opportunity workplace and does not discriminate based on race, religious creed, color, national origin, ancestry, genetic information, physical or mental disability, medical condition, marital status, gender, age, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law, in connection with any aspect of employment at Smart City.
All offers of employment are conditioned upon the candidate's completion of a Form I?9 and delivery of appropriate documentation to establish the candidate's identity and legal authorization to work in the United States. This document does not state or imply that these are the only duties to be performed by the individual occupying this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Company Values (H.O.N.O.R)
- Honor Bound We do what we say we're going to do.
- Overachievers We always go the extra mile.
- Never Settle We constantly strive for growth, both personally and professionally.
- Optimistic We are a genuine force of positivity.
- Real People Treat everyone like friends and learn from mistakes together.
Perks
- Comprehensive and flexible health benefits plan including EAP.
- Life and disability insurance.
- Flex PTO, minimum of 10 days required each calendar year.
- 13 paid holidays.
- Monthly cell?phone stipend.
- Casual dress code.
- Office snacks and drinks, dog?friendly office, and professional development opportunities.
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