Marketing Manager-Lyman Products and Mark 7 Reloading Job at Lyman Products in M

Job Title: Marketing Manager – Lyman Products and Mark 7 Reloading

Department: Marketing

Reports To: Director of Sales & Marketing

Position Summary

The Marketing Manager will lead the planning and execution of marketing initiatives for the Lyman, Mark 7 and Raytech brands. This is a hands-on, creative leadership role responsible for graphic design, social media, PR, advertising, and websites.

You’ll oversee marketing campaigns from concept to delivery—developing packaging, catalogs, and promotional materials; driving online and print advertising; maintaining web content; and ensuring consistent brand messaging across all platforms.

This position is ideal for a highly organized, creative professional who enjoys blending design skills with strategic marketing to engage customers in the shooting sports market.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute annual marketing plans and campaign calendars for Lyman Products and Mark 7 Reloading
• Manage advertising budgets, schedules, and placements across print, digital, email and social channels
• Align marketing efforts with product launches, sales objectives, and brand initiatives

Graphic Design & Brand Creative

• Lead the design and production of packaging (boxes, cards, labels, POP materials) for new and existing products
• Design print and digital advertising, email campaigns, catalogs, brochures, sell sheets, trade show exhibits, t-shirts, and promotional materials
• Maintain brand standards across all collateral

Social Media & Digital Communications

Plan, create, and schedule social media posts and eblasts to drive awareness, engagement, and sales

• Manage internal teams to generate compelling photo/video content for social and digital channels
• Monitor trends and audience feedback to refine content strategy

Public Relations & Editorial

• Draft and distribute press releases for new product launches and brand initiatives
• Cultivate relationships with writers, editors, and industry publications to secure media coverage
• Coordinate the distribution of editorial assets (photos, copy, product samples)

Website & Digital Experience

• Oversee day-to-day maintenance of the Lyman and Mark 7 websites, including product updates, images, and copy, including Amazon product pages
• Partner with external developers/web designer for technical or design enhancements
• Recommend site improvements to improve usability, design, and conversion

Video & Multimedia

• Plan and oversee the production of promotional, instructional, and product launch images and videos
• Collaborate with internal team and external partners to deliver high-quality content

Team Leadership & Collaboration

• Supervise and mentor the photographer/videographer and web designer
• Coordinate workflow, review creative work, and ensure deadlines are met
• Work cross-functionally with sales, product development, engineering and operations teams

Qualifications

• Education: Bachelor’s degree in Marketing, Graphic Design, Communications, or related field
• Experience: 5–7 years of combined marketing and graphic design experience, preferably in manufacturing, outdoor, or consumer goods industries
• Strong portfolio of packaging, print, and digital design work
• Proven ability to manage marketing campaigns and budgets
• Experience managing websites (Magento experience a plus)
• Working knowledge of social media platforms, email marketing tools, and PR strategies
• Excellent organizational, multitasking, and project management skills
• Ability to work collaboratively with colleagues at all levels, from leadership to production staff
• Interest in the outdoor shooting sports industry strongly preferred

Technical Skills

• Adobe Creative Suite: InDesign, Photoshop, Illustrator (required)
• Microsoft Office: Word, Excel, PowerPoint
• Familiarity with CMS platforms such as Magento, or WordPress
• Knowledge of social media scheduling tools and email marketing platforms (MailChimp)

What We Offer

• Opportunity to shape the visual and strategic direction of trusted brands
• A hands-on creative role with diverse design and marketing challenges
• Collaborative team environment in a company with a long heritage in the shooting sports industry