About The HRT Club
The HRT Club is a rapidly growing, membership-based healthcare platform on a mission to democratize access to hormonal treatments. We’re breaking down barriers so women and men can get the care they deserve—affordably, accessibly, and without stigma. As we scale, we’re seeking a Senior Performance Marketing Manager who can own and optimize our paid growth engine across digital channels to drive sustainable acquisition and retention.
About the Role
We’re looking for a data-driven, hands-on performance marketer with deep expertise in subscription or membership-based businesses. You’ll own Paid Social, Paid Search, Display, and Shopping channels directly inside the platforms, with selective use of agencies—but with the capability and confidence to fully own campaigns. This is an individual contributor role.
Reporting to the Head of Growth, you will manage and scale acquisition and retention campaigns across Meta, Google Ads, LinkedIn, YouTube, and other key channels. Your north star is improving CAC, ROAS, and LTV, with a strong focus on profitability and member growth.
Key Responsibilities
Paid Acquisition Strategy & Execution
- Own strategy, execution, and optimization of performance marketing campaigns across Meta, Google Search/Shopping, and YouTube.
- Manage agencies or partners where appropriate—but be able to fully own campaigns.
- Lead creative testing, audience development, bidding strategies, and budget allocation for maximum ROI.
✅ CAC & LTV Ownership
- Develop and optimize campaigns to reduce CAC and increase LTV for memberships.
- Build and iterate on full-funnel strategies, from lead capture to conversion to retention.
- Partner with lifecycle marketing to extend member value and improve activation.
Funnel & Conversion Optimization
- Audit and improve landing pages, onboarding flows, and paid traffic funnels.
- Collaborate with product, CRM, and growth ops to maximize CVR and retention.
- Lead A/B testing across ads, offers, creative, copy, and user flows.
Analytics, Attribution & Reporting
- Own performance dashboards and reporting for CAC, ROAS, LTV, churn, and funnel metrics.
- Merge and analyze data across platforms to uncover growth opportunities.
- Recommend and implement attribution strategies to inform budget allocation.