LP Building Solutions
Director, Brand and Segment Marketing
LP Building Solutions, Nashville, Tennessee, United States, 37247
LP Building Solutions is seeking a dynamic, strategic and data-driven Director of Brand & Segment Marketing to set vision and lead the development and execution of brand architecture, positioning, and segment growth strategies across our Building Solutions portfolio. This leadership role will shape the future of our brand identities, drive awareness and familiarity among key audiences, and establish a purpose-driven platform aligned with LP’s core values.
Responsibilities
Brand Strategy & Architecture: Lead the development of cohesive brand architecture and positioning strategy across LP Building Solutions, LP SmartSide, LP Builder Series, LP Expert Finish and other OBS Structural product brands. Define and evolve brand identities and activation strategies at national, regional, and local levels. Champion a purpose-driven brand platform that reflects LP’s mission, values, and long-term growth objectives.
Segment Strategy & Insights: Develop and drive segment growth strategies and inform innovation priorities based on market research, competitive analysis, and customer & consumer insights. Identify and prioritize high-potential homeowner and contractor segments within the addressable market to drive outsized returns in the repair & remodel and offsite segments. Translate insights into actionable marketing strategies and plans that drive engagement and conversion in prioritized markets.
Marketing Communications: Lead integrated communications strategy to build brand familiarity and preference among homeowners, contractors, and builders. Collaborate with internal and external partners to design compelling creative, messaging and campaigns focused on brand building and solution offerings that differentiate and win the value equation. Ensure consistency and clarity across all touchpoints from digital to in-person experiences. Provide marketing support on corporate programs, projects and strategic developments.
Data-Driven Leadership: Utilize market, customer, and competitive data to deepen understanding of end-customer motivations and behaviors to shape the brand and customer experience. Establish KPIs and measurement frameworks to evaluate brand health, awareness, and perception. Drive a culture of experimentation and continuous improvement using quantitative and qualitative data and research practices. Partner with analytics, sales, and product teams to align brand strategy with business outcomes and valuation growth.
What you need to be successful
15+ years of experience in brand strategy, segment marketing, or related fields.
Proven track record of leading high-impact brand initiatives in B2C, B2B and B2C environments.
Strong analytical skills with experience in market research, segmentation, and performance measurement.
Exceptional communication and leadership skills with the ability to influence cross-functional teams.
Experience in building purpose-driven brands that resonate with diverse audiences.
Experience developing marketing strategies based on market segmentation.
Demonstrated experience implementing and adhering to marketing KPI and ROI guidelines, including understanding of marketing metrics and consumer insights.
Proven experience driving marketing and brand innovation through emerging methodologies and technology.
Advanced analytical skills: ability to interpret and translate consumer data into actionable insights and strategies.
Ability to effectively communicate within all levels of the organization.
Education
Bachelor’s degree required, MBA preferred
Work Environment
Office environment, Hybrid
Significant travel to customer locations required
Must respond to short lead customer requests, including weekends
LP offers competitive salaries and comprehensive benefits and programs including health and welfare benefits, 401(k) program, career mobility, tuition reimbursement, volunteer opportunities, profit sharing and more.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Wholesale Building Materials
#J-18808-Ljbffr
Responsibilities
Brand Strategy & Architecture: Lead the development of cohesive brand architecture and positioning strategy across LP Building Solutions, LP SmartSide, LP Builder Series, LP Expert Finish and other OBS Structural product brands. Define and evolve brand identities and activation strategies at national, regional, and local levels. Champion a purpose-driven brand platform that reflects LP’s mission, values, and long-term growth objectives.
Segment Strategy & Insights: Develop and drive segment growth strategies and inform innovation priorities based on market research, competitive analysis, and customer & consumer insights. Identify and prioritize high-potential homeowner and contractor segments within the addressable market to drive outsized returns in the repair & remodel and offsite segments. Translate insights into actionable marketing strategies and plans that drive engagement and conversion in prioritized markets.
Marketing Communications: Lead integrated communications strategy to build brand familiarity and preference among homeowners, contractors, and builders. Collaborate with internal and external partners to design compelling creative, messaging and campaigns focused on brand building and solution offerings that differentiate and win the value equation. Ensure consistency and clarity across all touchpoints from digital to in-person experiences. Provide marketing support on corporate programs, projects and strategic developments.
Data-Driven Leadership: Utilize market, customer, and competitive data to deepen understanding of end-customer motivations and behaviors to shape the brand and customer experience. Establish KPIs and measurement frameworks to evaluate brand health, awareness, and perception. Drive a culture of experimentation and continuous improvement using quantitative and qualitative data and research practices. Partner with analytics, sales, and product teams to align brand strategy with business outcomes and valuation growth.
What you need to be successful
15+ years of experience in brand strategy, segment marketing, or related fields.
Proven track record of leading high-impact brand initiatives in B2C, B2B and B2C environments.
Strong analytical skills with experience in market research, segmentation, and performance measurement.
Exceptional communication and leadership skills with the ability to influence cross-functional teams.
Experience in building purpose-driven brands that resonate with diverse audiences.
Experience developing marketing strategies based on market segmentation.
Demonstrated experience implementing and adhering to marketing KPI and ROI guidelines, including understanding of marketing metrics and consumer insights.
Proven experience driving marketing and brand innovation through emerging methodologies and technology.
Advanced analytical skills: ability to interpret and translate consumer data into actionable insights and strategies.
Ability to effectively communicate within all levels of the organization.
Education
Bachelor’s degree required, MBA preferred
Work Environment
Office environment, Hybrid
Significant travel to customer locations required
Must respond to short lead customer requests, including weekends
LP offers competitive salaries and comprehensive benefits and programs including health and welfare benefits, 401(k) program, career mobility, tuition reimbursement, volunteer opportunities, profit sharing and more.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Wholesale Building Materials
#J-18808-Ljbffr