Confidential
Vice President of Growth Marketing
About the Company
Popular provider of credit services
Industry
Internet
Type
Privately Held
Founded
1995
Employees
501-1000
Categories
Credit
Credit Reports
Credit and Collection
Curated Web
Information Services
Services
Analytics
Credit Bureau
Finance
Information Technology
Specialties
financial
credit
and internet
Business Classifications
SAAS
B2B
About the Role
The Company is seeking a Vice President of Growth Marketing to lead and own the growth activities for its marketing services business. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that positions the company as a market leader in the advertising technology and marketing space. This includes orchestrating integrated marketing campaigns, managing a cross-channel budget, and establishing best practices to maximize ROI. The role also involves mentoring and managing a team, fostering a culture of innovation, and ensuring the team is aligned with the company's integrated growth strategy. Applicants must have a minimum of 15 years' experience in marketing, product marketing, strategy, or a related field, with at least 10 years in senior marketing leadership roles. A commanding understanding of data-driven marketing, the advertising technology landscape, and proven experience in leading and scaling marketing teams is essential. The role requires a deep understanding of go-to-market strategies, customer journey mapping, and exceptional stakeholder management skills. The ideal candidate will be a strategic thinker with a data-driven mindset, capable of creatively solving problems and driving results while investing in the future. The position demands an individual with excellent communication skills, a strong grasp of market analysis, and the ability to influence at all levels.
Hiring Manager Title
Chief Marketing Officer, Experian Financial and Marketing Services
Travel Percent
Less than 10%
Functions
Marketing